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        안티 사이트의 제3자 효과

        윤태일(Tae-Il Yoon),심재철(Jae-Chul Shim),글렌 레슈너(Glenn Leshner) 한국언론학회 2003 한국언론학보 Vol.47 No.1

        In an attempt to synthesize knowledge about others' reactions, agreement level, and third-person effects, this study examined how peoples perception of majority-minority status could influence their behavioral intentions directly and indirectly via third-person perceptions. A 3 (knowledge about others reactions: success, fail, and control conditions) X 3 (agreement level: disagreeing, agreeing, and neutral groups) experiment was conducted in the context of controversial websites that protest against mainstream conservative news media. Results revealed contingency effects of agreement level in the relationship between knowledge about others' reactions, third-person effects, and their behavioral intentions. For those who agreed with the claims in the controversial website, when they were told that the controversial websites successfully gained public support (i.e., perceived majority status), they were more likely to indicate intentions for online and offline actions and less likely to display reverse third-first perceptions about the controversial websites. However, this is not the case for those who disagreed with the websites. These implications were discussed.

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