http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 권금향 (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
-
권금향(Kwon Kuem-Hyang),이정학(Lee Jeoung-Hak) 한국체육과학회 2005 한국체육과학회지 Vol.14 No.1
The purpose of this study was to suggest directions for management strategies to activate international dance festival. The research methods for this study used to expert interview related dance professor, commentator, manager, director and planner of international dance festival. The survey of exports interview was collected 58 exports opinion using Delphi Technique. The final expert survey instrument was total 14 items consisted of goal item 4, issue item 3 and options item 7 by a self developed from prior studies conducted to Kim. H(2002), Lee. J & Kim. Y(2003). The result of this study presented that the management strategies orientation for activation of international dance festival including the following. First, enlargement of publicity and marketing strategy. Second, professionalization of dance festival manage human resources. Third, management strategy index based on art and profit. Fourth, promotion as a public performance culture. Fifth, international dance stage advancement and interchange enlargement. Sixth, build dance festival net work system of domestic and abroad. Seventh, building dance festival house only. Eighth, education professional human resource related art management. Ninth, inducement support and cooperate with company or government.
-
공연 마케팅 5P 요인이 국제 무용페스티벌 관람객 만족에 미치는 영향
이정학,권금향 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.6
The purpose of this study was to examine the influence of the festival marketing 5P's on International Dance Festival spectator's satisfaction, The subjects of this study were 439 spectators of the 2002-2003 SIDance and Modafe on International Dance Festival. The survey instrument for this study was a self developed tool constructed by prior studies by Chang S(2002), Kim H(2002), Park. M(2002), Ann. K(2002) and Lee. J(2003). To analyze the data collected for this study, SPSS 11.0 program was used for factor analysis and multiple regression analysis. The product factor on festival marketing mix that the art, creation and international invitation event related dance festival was significantly influence on the spectator's satisfaction. The schedule and position of exhibition, the place factor of festival marketing mix was significantly influence on the spectator's satisfaction, The electronic and press media prfessional management and corporation, the promotion factor of marketing mix was positively influence on the satisfaction, Finally, the people factor of marketing mix that the communication with staffs of festival was only significantly influence on the international dance festival spectator's satisfaction.
RISS
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
