연구논문 : IPA 기법을 이용한 여가활동 평가

공기열 대한관광경영학회 2006 觀光硏究 Vol.20 No.3

IPA 기법을 이용한 여가활동 평가

공기열 대한관광경영학회 2006 觀光硏究 Vol.20 No.3

개인가치가 호텔의 선택에 미치는 영향

공기열 영산대학교 2005 영산논총 Vol.15 No.-

The purpose of this study is to serve as a reference point to attract tourists by showing how personal value has effects on their selecting hotels, and the results of this study are as follows: First of all, personal value consisted of 3 factors: "extroversion", "introversion" and "entertainment trait"; and hotel selection attribute consisted of 5 factors: "basic service", "supportive service", "personnel service", "assistant service" and "popularization", and these constructs were verified as valid and reliable. Secondly, it showed that hotel selection attribute was influenced by personal value, and this result supported the precedent studies. Thirdly, it showed that "extroversion" appeared to be the most influential factor and "the sense of belonging"was the most influential variable among personal value. Fourth, it showed that "personnel service" appeared to be more influential factors and "general image" appeard to be the most influential variable among hotel selection attribute. The implications for these conclusions were discussed lastly.

경주지역 호텔재방문의사에 영향을 미치는 호텔선택요인의 중요도

공기열 경주대학교 관광진흥연구원 2000 관광학논총 Vol.4 No.-

The purpose of this study is to contribute to maximizing profits of hotels in Kyongju area by verifiing how much these factors affect the intention of hotel-revisit though reviewing the demographic characteristics of the guests and drawing the factors of hotel selection. The major findings of the study can be summarized as follows ; ㆍ Major hotel guests in this area were family typed leisure travelers who are above 40 years old in Yongnam area. ㆍ 4 kinds of factors were refined from the 13 attributes of hotel selection such as service-environment factor, sports-event factor, recreational facility factor, and traffic tourism factor. ㆍ The service-environment factor and the traffic tourism factor were verified as significant among the above 4 factors. At the conclusion, the hotel managements in Kyongju area should try to use proper strategies considering the above results.

부산시민들의 여가활동 인식도 평가

공기열 영산대학교 2006 영산논총 Vol.16 No.-

The purpose of this study is to evaluatie the perception of Busan residents' leisure activity and introduce implications for activating leisure activity for them, and the results of this study are as follows: First of all, some factors were extracted from leisure activity variables based on the theoretical and empirical study, and these results agreed with the previous study. Secondly, according to the evaluation of leisure activity by portance-performance analysis, active leisure attributes appeared to be positioned in Quadrant I. Therefore, intensive efforts should be necessary to improve lower performance compared with high importance. Thirdly, mostly dilettante leisure attributes and cultural leisure attributes appeared to be positioned in Quadrant Ⅱ. Therefore, since performance as wall as importance in this area is high, the policy managements' job is to ensure that they should "keep up the good work." The some implications according to these conclusions and limitations for this study were discussed lastly.

부산지역 호텔의 서비스지향성이 직무만족에 미치는 영향

공기열 영산대학교 2007 영산논총 Vol.17 No.-

The purpose of this study is to examine the Effect on the Job Satisfaction by the Service Orientation in the Hotel Industry. For this end, reliability analyses, factor analyses and regression analyses were conducted, and one hypothesis was verified subsequently. The study revealed that service orientation appeared to influence job satisfaction partly, and this conclusion implies that chief executive officers of hotels should develop diverse internal marketing tools, and then implement them in order to maximize guest satisfaction through employee satisfaction.

호텔조직의 서비스지향성이 호텔종업원의 이직의도에 미치는 영향에 관한 연구

공기열 영산대학교 2009 영산논총 Vol.19 No.-

The purpose of this study is to examine the effect on turnover intention by service orientation in the hotel industry. For this end, reliability analyses, factor analyses and regression analysis were conducted, and one hypothesis was verified subsequently. The study revealed that service orientation appeared to influence turnover intention partly, and this conclusion implies that fair evaluation and reward systems should be made to meet modern employees' ways of thinking. In addition, service vision factor appeared to be significant in verifying hypothesis, and so service orientation should be improved to minimize turnover intention.

라이프스타일이 호텔선택에 미치는 영향

공기열 영산대학교 2004 영산논총 Vol.13 No.-

The purpose of this study is to serve as a reference point to attract Japanese tourists by showing how lifestyle has effects on their selecting korean hotels, and the results of this study are as follows: First of all, lifestyle consisted of 6 factors: "entertainment-oriented trait", "life-oriented trait", "work-oriented trait", "health-oriented trait", "leisure-oriented trait", "society-oriented trait"; and hotel selection attribute consisted of 5 factors: "basic service", "supportive service", "personnel service", "assistant service" and "popularization", and these constructs were verified as valid and reliable. Secondly, hotel selection attribute was influenced by lifestyle, and this result supported the precedent studies. Thirdly, "entertainment-oriented trait" appeared to be a little more influential factor than others, and "travel enjoyment" was the most influential variable of the lifestyle. Fourth, "personnel service" appeared to be a little more influential factor than others, and "general image" was the most influential variable of the hotel selection attribute. The implications for these conclusions were discussed lastly.

일식레스토랑의 서비스품질, 고객만족, 재방문의도 및 추천의도간의 인과관계

공기열 영산대학교 2011 영산논총 Vol.20,21 No.-

The purpose of this study is to examine the casual relationships of service quality, guest satisfaction, revisit intention and recommendation intention in Japanese restaurants. For these ends, factor analyses, reliability analyses, structural equational modeling analyses were conducted, and four hypotheses were verified subsequently. The findings are as follows: First, service quality had influence on the guest satisfaction, and so top managers should improve service quality in order to satisfy guests. Second, guest satisfaction had influence on the revisit intention and recommendation intention, and so it shows that the guest satisfaction is the preceding variable of revisit intention and recommendation intention. Third, revisit intention had influence on recommendation intention, and so it shows the revisit intention is the preceding variable of recommendation intention as well.

호텔의 서비스지향성, 직무만족 및 조직몰입의 영향관계

공기열,원철식,장병주 대한관광경영학회 2007 觀光硏究 Vol.21 No.4

본 연구의 목적은 호텔의 서비스지향성, 직무만족 및 조직몰입에 대한 영향관계를 실증적으로 규명하는 것이다. 이를 위해 3가지의 연구개념에 대하여 요인분석 및 신뢰성분석을 통해 변수들을 요인들로 축약한 후 회귀분석을 통한 가설검증을 통해 연구결과를 분석하였다. 연구결과, 첫째, 호텔조직의 서비스지향성이 호텔종업원의 직무만족에 부분적으로 영향을 미치는 것으로 나타났다. 둘째, 호텔조직의 서비스지향성이 호텔종업원의 조직몰입에 영향을 미치는 것으로 나타났다. 셋째, 호텔종업원의 직무만족이 호텔종업원의 조직몰입에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 호텔조직의 서비스지향성이 높을수록 호텔종업원의 직무만족과 조직몰입이 높아지며, 아울러 직무만족이 높아지면 조직몰입 또한 높아진다는 것을 의미하며, 이러한 점에서 종업원만족을 통한 고객만족을 극대화하기 위해서는 여러 가지 내부마케팅 프로그램의 개발에 대한 호텔경영자들의 적극적인 관심이 필요하다고 생각한다. The purpose of this study is to examine the relationships among Service Orientation, Job Satisfaction and Organizational Commitment in the hotel industry. For this end, reliability analyses, factor analyses and regression analyses were conducted, and three hypotheses were verified subsequently. The study revealed : (1) service orientation appeared to influence job satisfaction partly, (2) service orientation appeared to influence organizational commitment, (3) job satisfaction appeared to influence organizational commitment. These conclusions imply that chief executive officers of hotels should develop diverse internal marketing tools, and then implement them in order to maximize guest satisfaction through employee satisfaction.