가고파국화축제의 관광상품화 개발 방안에 관한 연구

고호석 ( Ho Seok Ko ) 한국이벤트컨벤션학회 2013 이벤트 컨벤션 연구 Vol.9 No.1

This paper is study about Development Strategy of Tourism Commercialization for the Gagopa Chrysanthemum Festival. Recently the local adminstration concerns a lot about economical effect of festival making various efforts to increase the scope of present festivities and develop new aspects of festivities. Local festival is regarded as the symbol of the local community`s dynamism. Cultural events or festivals became important as an instrument for the mobilization of tourism and the promotion of the local economy. Festival is one of the most attractive tourism resources like cultural vestiges, natural attractions. Many tourist participate this special events to get enjoyment and interests. The local adminstration consider festival as potential tools for community developments, attracting crowds, creating new forms of entertainments, achieving educational objectives, preserving culture and raising money.

골프 회원권 구입에 영향을 미치는 중요속성에 관한 연구

고호석(Ko Ho Seok),강인원(In Won Kang) 한국마케팅과학회 2005 마케팅과학연구 Vol.15 No.1

1990년대의 골프 붐이라고 할 만큼 골프장 방문객의 급증을 보이며 성장하였으며, 2001년부터는 골프장 방문객이 천만 명을 넘기고 있다. 본 연구에서는 골프 회원권을 구입할 때에 중요하게 생각하는 속성들이 무엇인지를 파악하고 연구의 목적을 효율적으로 수행하기 위하여 연구의 공간적 범위는 서울과 수도권 지역 골프이용자를 대상으로 하여 실증분석을 실시하였다. 또한 관련학문의 국내·외에서 발행되는 문헌과 정기간행물 및 학위논문, 골프전문 신문, 기타자료의 문헌조사를 통한 기술적 연구방법을 통한 이론적 기틀을 정립하고 연구의 현실성 및 신뢰성을 높이기 위하여 각종 통계 자료의 수집과 설문조사 및 실증분석을 통해 연구의 객관화를 도모하였다. 본 연구의 결과는 설문조사분석에서 추출된 영향요인과 회원권 구입과의 상관관계를 통계 프로그램인 SPSS/PC+ 10.0을 이용하여 빈도분석, 기술분석, 요인분석, 회귀분석, 대응일차분석 등 실증분석을 실시하여 골프회원권 구입시 중요 사항과 골프장 회원권 구입시 추천의사에 미치는 영향, 인구통계적 특성간의 상호 관련성을 파악한 연구이다. 또한 연구결과에 따른 이론적 및 실무적 시사점과 본 연구의 한계점 그리고 향후 연구방향을 제시하였다. The research regarding the important attribute which gives an effect to golf club membership purchase. 1990' s as the golf boom as percentage shows the rapid increase of the golf course visitor and it grows, from 2001 are passing over ten million people golf course visitors. When purchasing golf club membership, it is important from the research which it sees the attributes which it thinks probably are what, it grasped and the scope of research did Seoul and the metropolitan area golf user in the object and it executed an empirical analysis. In order to raise the reality and a reliability of research also it executed the collection and a question investigation and a empirical analysis of various statistical data. The result of research a frequency analysis, descriptive analysis, multiple regression analysis and a correspondence analysis used the which and is a statistics package program. The results show that four dimensions of image were derived from 14 important attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of Golf club membership factors with respect to the demographic variables of income and Golf frequency. A multiple regression analyses also indicate that most of Golf club membership factors had great impacts on visitors' recommend.

「중요도-실행도」 분석을 통한 골프장 서비스품질 평가에 관한 실증적 연구 : 경주지역 골프장을 중심으로

고호석 ( Ho Seok Ko ) 한국문화관광학회 2008 문화관광연구 Vol.10 No.1

지역문화축제 관광객의 선택속성이 재방문의사에 미치는 영향

고호석(Ko, Ho-Seok) 한국문화관광학회 2005 문화관광연구 Vol.7 No.1

To study the determined attributes of Silla Cultural Festival and behavioral features of participants, this study segmented those regional festivals through the benefits and investigated the participants’ preference. The purpose of this study is to inform the findings of this empirical research to the organizations of festival, to establish the festival policies and to be a platform of further regional festival research. This study also examines any significant differences in festival choice attributes factors with respect to revisit intention using a multiple regression. For this end, choice attributes items were factor analyzed using the principal component method and varimax rotation procedure in order to delineate underlying dimensions of importance associated with the Silla Cultural Festival, respectively. The results of the factor analysis show that 19 choice attributes were classified as six dimensions of Silla Cultural Festival. And multiple regression analysis indicate that three of all choice attributes factors were statistically significant with revisit intension. The results of the correspondence analysis also indicate that some choice attributes factors were related to demographic variables.

해양관광지의 SNS 마케팅 특성이 관광지이미지와 행동의도에 미치는 영향

고호석(Ho-Seok Ko) 한국해양비즈니스학회 2020 해양비즈니스 Vol.- No.47

This study statistically analyzed the impact of social marketing s SNS marketing characteristics recognized by tourists visiting Fukuoka (Nagasaki, Shimonoseki), a Japanese leading marine tourist destination, on tourist image and behavior. A total of 250 surveys were conducted to achieve the purpose of the research by using convenience sampling out of the non-probability sampling method. The survey was conducted for about 2 weeks from August 10, 2020, to August 23, 2020, after Briefly explaining the purpose of the survey to the subjects. 235 valid surveys were used excluding 15 unscrupulous responses. As a result of the study, first, it was found that SNS characteristics in a marine tourist destination(information serviceability, reliability, interaction) have a significant positive (+) effect on the tourist image, but entertainment had no statistical significance on the tourist image. Second, it was found that the tourist image has a significant positive (+) effect on behavioral intentions.

호텔종사원의 리더십 유형이 조직몰입, 조직시민행동에 미치는 영향

고호석(Ho-Seok Ko),이준엽(Jun-Yup Lee) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.9

본 연구에서는 거래적?변혁적 리더십 유형과 조직몰입, 조직시민행동과의 관계를 살펴보고 조직몰입이 조직시민행동에 어떠한 영향을 미치는가를 분석하여 조직시민행동을 증가시킬 수 있는 방안을 모색하는데 연구의 목적이 있다. 본 연구의 표본 추출은 부산지역에 소재하는 7개 특급호텔의 종사원을 대상으로 하여 각 호텔별 근무부서에 있어서 한 호텔 한 근무부서에 집중되지 않도록 할당표본추출 방법을 통해 이루어졌으며, 통계분석방법은 AMOS 5.0과 Spsswin 12.0 통계패키지를 이용하였다. 분석결과 첫째, 호텔종사원의 변혁적 리더십은 조직몰입과 조직시민행동에 긍정적인 영향을 미쳤다. 둘째, 거래적 리더십은 조직몰입에는 긍정적인 영향을 미쳤으나 조직시민행동에는 부정적인 영향을 미치는것으로 나타났다. 셋째, 조직몰입은 조직시민행동에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로, 본 연구의 한계점과 향후 연구방향에 대해서 제시하였다. The Purpose of this study was to find the effect of Hotel employees transformational leadership and transactional leadership on member's organizational commitment and organization citizenship behavior. Survey was carried out among employees at deluxe hotels located in Busan region. Spsswin 12.0 and Amos 5.0 statistical package were used for further analysis. The conclusions were as follows: Firstly, transformational leadership had directly positive effect on organizational commitment and organization citizenship behavior. Secondly, transactional leadership had directly positive effect on organizational commitment and negative effect on organization citizenship behavior. Thirdly, organizational commitment had directly positive effect on organization citizenship behavior. Finally, The practical implications of the findings and suggestions for future research were discussed.

해양관광객의 참가동기가 관여도와 여가만족도에 미치는 영향에 관한 연구

고호석(Ho-Seok Ko) 한국해양비즈니스학회 2010 해양비즈니스 Vol.- No.15

Marin Tourism is currently being used as means of developing tourism industry in a region. This study mainly focuses on the effects of marin tourists' participation motivations to in involvement & Leisure Satisfaction to Busan Metropolitan City. A total of 350 questionnaires were distributed over tourist sites in the region, that is, Busan Metropolitan City, and 321 were collected. Of those, 305 questionnaires were used for data analyses except for some with missing values(or quality). For statistical data handling, SPSS 12.0 and AMOS 5.0 were used on an exploratory factor analysis, reliability analysis, correlation analysis, and a path analysis. The findings from the study suggest the following: 1. The motivation to participate of marine tourists' were divided into five factors(marine leports, new experiences, entertainment-oriented, family-oriented and social relationship-oriented). 2. Among Marine Tourist participation motivation, marine leports, new experiences, entertainment-oriented and social relationship-oriented had significant influence on the involvement. 3. Among Marine Tourist participation motivation, marine leports, new experiences, Family-oriented and social relationship-oriented had significant influence on leisure satisfaction. 4. Marin Tourism involvement had significant influence on leisure satisfaction. On the basis of the results, effective marketing strategies for each group were also investigated.

지역축제의 체험적 경험이 관광객 태도와 목적지 브랜드 인지도 및 전환의도와의 구조적 관계 분석

고호석(Ho-Seok Ko) 한국농어촌관광학회 2011 농어촌관광연구 Vol.18 No.1

The purpose of this study was to examine the effect of experience on tourist attitude, destination brand awareness and switching intentions in local festival. The approach of local festival experience applied Strategic Experiential Modules(SEMs) of Schmitt in which the strategy side is emphasized. This study examined the effect of the five experience factors such as sense, feeling, thinking, acting and relating. The results show that all the five factors positively influence tourist attitude. The sample for this study was Daegaya Festival, 2010. As an investigation method, we used self-writing survey method using Likert 5 degree scales, 263 survey sheets from 300 distributed sheets were collected and used for the statistical analysis. Empirical results are as follows; Firstly, five experience factors(sense, feeling, thinking, acting and relating) is positively related to tourist attitude and secondly, tourist attitude is positively related to destination brand awareness and thirdly, tourist attitude is negatively related to switching intentions.

스포츠이벤트 서비스품질과 참여만족도, 재참가의도, 구전의도간의 관계 -제18회 경주벚꽃마라톤대회를 중심으로

고호석 ( Ho Seok Ko ) 대한관광경영학회 2009 觀光硏究 Vol.24 No.5

관광객행동특성 분석을 통한 백제문화제 발전 및 개선방안

고호석(Ko Ho Seok) 한국마케팅과학회 2006 마케팅과학연구 Vol.16 No.3

  본 연구는 경제적 부가가치를 높일 수 있는 관광자원 중에서 두드러지는 자원중의 하나인 지역축제에 관한 연구이다. 지역축제들이 적극적 이벤트로 잘 포장되어 개발될 때 관광객들이 그 지역주민과 커뮤니케이션을 공유하게 되며, 결국에는 문화적 체험을 할 수 있는 고부가가치 관광자원이 될 수 있다.<BR>  지역을 대표할 수 있는 축제인 부여 백제문화제는 제 51회 대회가 2005년 10월 3일 ~ 10월 5일(3일간)간 지속적으로 개최되고 있는 커다란 지역문화제라고 할 수 있다. 전국 3대 문화제중 하나인 백제문화제는 지역단위 행사가 아닌 전 국민이 함께 느끼고 즐기며 배울 수 있는 전국 최고의 전통문화축제를 지향하고 있다.<BR>  본 연구에서는 부여 백제문화제 방문객들에 대한 주요 선택속성 요인들을 찾아내고, 밝혀낸 선택속성요인을 근거로 대응일치분석을 통하여 인구통계학적 특성에 따른 선호도를 살펴보고 이에 따른 방문객 유치증대에 기여하고자 한다. 또한, 축제 선택속성 요인이 재방문 의사에 어떠한 영향을 미치는지를 밝혀내고, 우리나라의 대표적인 지역문화축제라고 할 수 있는 부여 백제문화제의 문제점 및 장ㆍ단점을 분석하여 향후 지역축제 개최시 보다 많은 관광객유치와 관광수입을 올릴 수 있는 개선방안을 강구하고자 한다.   The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists" behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea.<BR>  Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.