호텔종사원의 직무환경이 직무만족과 고객지향성에 미치는 영향

고미애(Mi Ae Go),김재곤(Jae Gon Kim) 한국관광연구학회 2015 관광연구저널 Vol.29 No.8

This research paper makes effort to study the effect of the job satisfaction and customer orientation on the job environment of hotel employees. Also the purpose of this study is to propose the improvement of the job environment for increasing job satisfaction. According to improvement of job environment, hotel employees foster positive attitude to customers, it also related to not only customer satisfaction but also enhancement of quality of hotel. The result of this study is that H1: among ‘job environment’ factors, ‘fairness of job evaluation’ and ‘fairness of employment status’ have a positive(+) effect on ‘job satisfaction’, however ‘fairness of job system’ has a negative(-) relationship with ‘job satisfaction’. Also H2: ‘job satisfaction’ of hotel employees positively (+) related to ‘customer orientation’: As the ‘job satisfaction’ increases the ‘customer orientation’ will be increase. In terms of H3: among ‘job environment’ factor of hotel employees, ‘fairness of employment status’ and ‘fairness of job system’ have positive effects on ‘customer orientation’. However ‘fairness of job evaluation’ have negative effects on ‘customer orientation’. Such results indicate that Hotel Company (or employer) should pay attention to the working environment of employee that has significant effects on job satisfaction and customer orientation. Ultimately that could contribute to improvement of business outcome. However, for the generalization of result and the diversity of research method, sample size should be increase. Furthermore, future study should be implement the correlation research between variables (job environment).

커피전문점 종사원의 감성지능이 직무만족과 조직충성도에 미치는 영향 : 부산·경남을 중심으로

고미애(Mi-Ae Go),백종온(Jong-On Baek) 한국관광연구학회 2020 관광연구저널 Vol.34 No.7

외식기업의 사회적 책임(CSR)활동이 조직시민행동과 조직성과에 미치는 영향

고미애(Mi-Ae Go) 한국관광연구학회 2020 관광연구저널 Vol.34 No.2

오픈주방 종사원의 감정노동에 따른 소진과 조직몰입 차이

고미애(Mi-Ae Go),김재곤(Jae-Gon Kim) 한국관광연구학회 2017 관광연구저널 Vol.31 No.8

외식기업 컨버전스마케팅이 만족도와 구매의도에 미치는 영향 연구

고미애(Mi Ae Go),김지연(Ji Yeon Kim),이규면(Kyu Myoun Lee) 한국관광연구학회 2015 관광연구저널 Vol.29 No.7

The research suggests academical data and strategic implications to let Foodservice industry have competitive advantages for long-term period through the relationship purchasing intention and consumer satisfaction when a company use convergent marketing. The study can be summarized below. In first hypothesis, perceived expenses by analyzing the relationship between purchasing intention and convergence marketing had negative effects on purchasing intention. Suitability have a positive effect on purchasing intention. However, Image, personal innovativeness and self efficacy do not influence on purchasing intention. In second hypothesis, image had positive effects on consumer satisfaction through analyzing the relationship between convergence marketing and consumer satisfaction. In addition, perceived value, suitability, personal innovativeness and self-efficacy do not influence on consumer satisfaction. In third hypothesis, purchasing intention had positive effects on consumer satisfaction throught the analysis result of relationship between purchasing intention and consumer satisfaction. As a result, achieving the convergence product market requires to figure out consumer characteristics and it needs to develop and find a way to raise the convergence marketing awareness.

외식기업의 사회적 책임활동이 기업이미지와 조직구성원행동에 미치는 영향

고미애(Mi Ae Go),김지연(Ji Yeon Kim) 한국관광연구학회 2015 관광연구저널 Vol.29 No.2

The practical and active solutions about social responsibilities as tactical managerial method and healthy development of the food service enterprise are given. so this study tried to present the data and significant implications about relationship between company behaviour, organizational management, social responsibility activities and ethical management of the food service enterprises. According to the empirical analysis, the survey was conducted to 494 members who work in two different food service enterprises which are a communal feeding facility and the premium hotel in capital city. First of all, ethical responsibility, charitable responsibility and economical responsibility have positive effects on company image but legal responsibility does not have any impact on it. Moreover, organization image has good impacts on workers. This result of the survey showed that members in organizations will recognize corporate social reponsibility activities of the food service enterprise are authentic organizational activities. In addition, it positively and ultimately influences on organizations through motivating workers. This study will conduct that it interally concentrate on company image and organizational member behaviour through the effect of corporate social responsibilities by investigating members who relatively realize the inside circumstances of food service organization and it suggests to let an organization look at the effects from the side of human resource administration. This research suggests to focus on the specialized programme for improving the corporate image through social responsibility activities. It additionally includes limitation which did not consider the relationship between the cognition degree of corporate social responsibility and its authenticity impacted on company image.

공정무역커피 브랜드 인지도와 브랜드 이미지가 구매의도에 미치는 영향

고미애(Mi Ae Go),김지연(Ji Yeon Kim) 한국관광연구학회 2015 관광연구저널 Vol.29 No.5

This research studies the relationship between brand images, consumers’ awareness of fair trade coffee brand which impact on purchasing intention. Moreover, it suggests the primary data to establish strategies which fair trades are differentiated by organizations. The results of analysis and the meaning about given research hypothesis are summarized below. First of all, the result of examining the relationship between brand images and awareness is summed up that awareness has positive impact on product image. Secondly, awareness of fair trade coffee has also positive impact on purchasing intention. And then, product image of fair trade coffee brand images shows there is also positive result, marketing image draws unsatisfied conclusion. The result demonstrates the brand value is greatly recognized when the product image is satisfied by consumers. It basically links to the purchasing intention. Increasing level of understanding the image of fair trade coffee brand will be crucially needed for preparing opportunities to improve both of ethical companies and consumer. However, generalizing the visual and spatial limitation is difficult to popularize. Therefore, relevance research about expansion of samples and variations will be progressed for popularizing of research conclusion and applying various research methods for the future study.

외식 배달앱 서비스 이용 소비자의 혁신성이 감성적 소비가치와 행동의도에 미치는 영향

고미애(Mi-Ae Go),김지연(Ji-Yeon Kim) 한국관광연구학회 2022 관광연구저널 Vol.36 No.1

외식기업의 직무환경이 직무만족과 고객지향성에 미치는 영향

고미애(Mi Ae Go),김지연(Ji Yeon Kim),이두진(Doo Jin Lee) 한국관광연구학회 2013 관광연구저널 Vol.27 No.5

The purpose of the study was to provide food service companies with basic references when they try to establish strategic plans for how to manage human resources. In order to achieve the research goal, the study looked into effects of working environments in the food service companies on their employees` job satisfaction and customer orientation. ``Sociocultural`` factors and ``physical`` factors as in the working environmental factors from Hypothesis 1 were observed to have a positive (+) influence on the job satisfaction. The physical environment was considered to be the most necessary requirement for companies of the present day and when it comes to the sociocultural environment, it was believed to indicate congruence of individuals` values with companies` values via relationship satisfaction between members of the companies. Hypothesis 2 analyzed how the job satisfaction is related to the customer orientation and the results reported that the former has a positive (+) influence on the latter. The employees in the food service companies would actively react to the customer orientation through the job satisfaction and that is determined to be a factor that would help the companies to achieve their long-term goals. Hypothesis 3 learned that the ``sociocultural`` factors as in the working environmental factors are positively (+) related to the customer orientation and that the ``physical`` factors do not affect the customer orientation. Through the congruence between the employees` personal values and the companies` values and the employees` spontaneity as well which are realized by the employees` relationship satisfaction, the sociocultural environment was determined to have an influence on the customer orientation as in the customer satisfaction which is the common assignment of all the companies.

외식 소비자의 소비가치가 브랜드 이미지와 재구매의도에 미치는 영향

고미애 ( Go¸ Mi-ae ),고수정 ( Go¸ Su-jeong ) 한국관광산업학회 2021 Tourism Research Vol.46 No.3

본 연구는 외식 소비자가 느끼는 소비가치와 브랜드 이미지, 재 구매의도 간의 영향 관계를 살펴보고 각 변수 간의 인과관계를 검증하여 외식 소비자의 충성도를 높이기 위한 차별화 전략의 필요성을 제시하고자 한다. 이를 통해 경영실적 강화할 수 있는 전략과 외식시장에서 경쟁우위를 차지하기 위한 유용한 마케팅 발전방안을 제시하는 근거로 사용하고자 하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 가설 1에 대한 분석결과, 외식 소비자의 ‘소비가치’요인 중 ‘건강적 소비가치’, ‘사회적 소비가치’가 ‘브랜드 이미지’에 정(+)의 영향을 미치는 것으로 나타났으며, ‘기능적 소비가치’와 ‘상황적 소비가치’는 ‘브랜드 이미지’에 미치는 영향이 없는 것으로 나타났다. 둘째, 가설 2에 대한 분석결과 외식 소비자의 ‘브랜드 이미지’가 ‘재 구매의도’에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 가설 3에 대한 분석결과 외식 소비자의 ‘소비가치’요인 중 ‘건강적 소비가치’, ‘사회적 소비가치’가 ‘재 구매의도’에 정(+)의 영향을 미치는 것으로 나타났으며, ‘기능적 소비가치’와 ‘상황적 소비가치’는 ‘재구매의도’에 미치는 영향이 없는 것으로 나타났다. 이러한 실정으로 본 연구에서 실증 분석한 외식 소비자의 소비가치와 브랜드 이미지의 인과관계 분석은 향후 외식 소비자의 재구매를 높여 외식시장의 발전에 필요한 기초자료 활용의 여지를 밝혀냈다. This study examines the relationship between consumption value, brand image, and repurchase intention felt by food service consumers, and examines the causal relationship between each variable to suggest the need for a differentiating strategy to increase the loyalty of food service consumers. Through this, it was intended to be used as a basis for suggesting strategies to strengthen business performance and useful marketing development plans to gain competitive advantage in the food service market. The results of this study are summarized as follows. First, the analysis result for hypothesis 1, among the ‘consumption value’ factors of food service consumers, it was found that ‘healthy consumption value’ and ‘social consumption value’ had a positive(+) effect on 'brand image', and the effect of ‘functional consumption value’ and ‘conditional consumption value’ on 'brand image' appeared to be absent. Second, as a result of the analysis of hypothesis 2, it was found that the 'brand image' of the eating out consumers had a positive (+) effect on the 'repurchase intention'. Third, as a result of the analysis of Hypothesis 3, it was found that 'healthy consumption value' and 'social consumption value' had a positive(+) effect on 'repurchase intention' among the factors of 'consumption value' of food service consumers, and 'functional consumption value' and 'conditional consumption value' were found to have no effect on 'repurchase intention'. In this context, the empirical analysis of the causal relationship between the consumption value and brand image of restaurant consumers analyzed in this study revealed the potential for utilization of basic data necessary for the development of the restaurant market by increasing the repurchase of restaurant consumers in the future.