백합(百合)이 피부암(皮膚癌) 및 골수암세포(骨髓癌細胞)의 세포독성(細胞毒性), NO 및 Apoptosis에 미치는 영향(影響)

강덕수 ( Duk Su Kang ),김호근 ( Ho Keun Kim ),정종선 ( Jong Sun Jung ),이윤석 ( Youn Suk Lee ),선성규 ( Sung Kyu Sun ),한종현 ( Jong Hyun Han ) 대한경락경혈학회 2001 Korean Journal of Acupuncture Vol.18 No.2

The effect of Lilii Bulbus on the human cancer cell-lines(A431 and KHOS-NP), the regulation of immune cells and the apoptosis, nitric oxide(NO) from macrophage in mice were studied. Lilii Bulbus decreased the proliferation of human cancer cell lines(A431 and KHOS-NP), and inhibited proliferation of splenocytes in mice. Lilii Bulbus decreased production of NO from macrophages in vitro and vivo. Apoptosis was increased by Lilii Bulbus in a dose dependent manner. Lilii Bulbus increased CD4+ TH cell however did not change CD8 Tc/Ts cell sub-population in the thymocytes of mice.

A Cross - Atlantic View of Training in High Technology Firms with Comparisons Between Gemany , Great Britain and the United States

강덕수 한국생산성학회 1998 生産性論集 Vol.12 No.3

To survive in their respective industries high tech organizations worldwide must respond and/or adapt quickly to the myriad of changes in their environment. The extent to which they employ contemporary or state-of-the-art training techniques is the focus of the present study. Specifically, data from 123 high tech organizations in Germany, Great Britain and the United States were gathered. Findings suggest differences both between the countries and between functions within the various firms.

人類學 社會學과 마케팅

姜德壽 제주대학교 1984 논문집 Vol.18 No.2

There are at least three kinds of situations in which the knowledge of the anthropologist has been employed in marketing: specific knowledge; awareness of themes of a culture; sensitivity to taboos. A manufacturer of central heating equipment was planning to introduce central heating to an area which previously had used other heating. Since people generally grow up to acdept a certain approach to heating which they take for granted, introduction of the new central heating posed marketing problems in coping with deeply imbedded consumer resistance to what would be a major innovation. An anthropologist was able to draw on his knowledge of the folklore of heat and fire in order to suggest methods of presenting the new system, so as to make it as consonant as possible with the connotation of heat, even though the nature of the heating method had changed radically. Marketers may unwittingly violate a taboo, whethere cultural, religious, or political, especially in selling overseas. Blue, for example, is the color for mourning in Iran and is not likely to be favorably received on a commercial Product. Green is the nationalist colour of Egypt and Syria and is frowned on for use in packages. Showing pairs of anything on the Gold Coast of Africa is disapproved. White is the color of mourning in Japan and, therefore, not likely to be popular on a product. Brown and gray are disapproved colors in Nicaragua. The anthropologist can cast light on taboos and on their opposite: favoured colors and symbols. The reason for the people in a country or an area liking or not liking a particular colour or symbol may be a function of political, religious, cultural, or other reasons. A sociologist is a social scientist who undertake to issolate, define, and describe human behaviour in grups and social settings. He seeks to formulate valid laws and generalizations about human nature, social interaction, and social organization, and culture. Anyone who engages in such activity, seeks such ends, and who in the eyes of other sociologists contributes to these fuctions is practicing sociology. Therefore, a sociological contribution to marketing is anything done by a recognized sociologist that leads to better understanding of the nature, functions, and processes of marketing. In what areas and in what ways have sociologists and anthropologists developed materials significant for marketing? And what impact has this knowledge had on marketing, and through what channels has this impact been transmitted? This article gives some of the answers.

The testing of product life cycle using Korean manufactured goods

Kang, Duk-su 제주대학교 1987 논문집 Vol.25 No.1

한국의 마케팅과 생산 담당 톱 메니지먼트들은 제품수명주기(PLC)에 대한 개념을 매우 잘 알고 있으나, 실제로 마케팅 전략과 생산계획을 수립할 때 이 PLC개념을 잘 활용하지 않는다. 이 논문의 목적은 한국제품에 대한 PLC개념의 타당성을 검증하고 한국기업들이 신제품에 대한 예측(forecasting), 개발(development), 생산(production) 하는데 도움이 되고자 하는 데 있다. Many Korean top managements (marketing and production)know the concept of the porduct life cycle very well. However the theory has been remarkably unemployed in strategic marketing and production planning. The concept of the product life cycle is today at about the stage that the Copernican view of the universe was 300 years ago;a lot of people know about it but hardly anybody seemed to use it in any effective or porductive way. The product life cycle has had great popularity in marketing literature in recent years The concept has been used extensively as a framwork for product management, strategic planning, cost and financial aspects, retailing, purchasing, internatioanl trade, for linking manufacturing to manketing and forecasting. The purpose of this paper is to test the validity of PLC using Korean manufactured goods, suggest some ways of using the concept effectively and turning the knowledge of its existence into a managerial instrument for planning the strategy of profitable product exploitation. Since PLC concept has been explanined somewhat differently by different scholars, it is useful to review it briefly here

Development of Microcomputer Package for Solving Bicriteria Linear Programming and Its Application

Kang, Duk-su,Mitsuo Gen,Kenichi Ida 제주대학교 1987 논문집 Vol.24 No.-

線型計劃(Iiner programming)은 가장 널리 사용되는 OR,MS,IE技法중의 하나이다. 最近에 多特性意思決定(multible criteria decision making)혹은 多目標線型計劃(multiple objective linear programming)은 現實의 問題에 대한 答을 얻기 위해 연구되고 있다. 二目的線型計劃은 (bicriteria lineal programming)目的函數가 2個인 경우의 多目標線型計劃의 特殊한 형태이다. 이 論文에서는 二目的修正심플렉스法을 이용하여 퍼스널컴퓨터로 二目的線型計劃을 둘 수 있는 컴퓨터 패키지를 開發했다. Linear programming is one of the most widely used Operations Research/management Science/ Industrial Engineering techniques. Recently multiple criteria decision making or multiple objective linear programming has been well established as a practical approach to seeking satisfactory solutions to real-world decision problems. Also, much attention has been focused on a personal computer as an economical management tool. A bicriteria linear programming problem arises as a special case of multiple objective linear programming problems when only two objective functions are of interest. In this paper we develop a software package for solving bicriteria linear programming problems by using bictiteria linear programming problems by using bicriteria revised simplex method combined the compromise techique on a personal computer. As an application of the software package Micro-BLP implemented here. We also demonstrate multiple criteria objective linear programming problems and design a conversational and user-friendly system.

A Study of the Contribution of Mathematical Models to Marketing Management

Kang, Duk-su 제주대학교 1985 논문집 Vol.20 No.2

오늘날 기업이 당면한 마케팅환경은 과거와 달라서 국내적으로나 국제적으로 매우 복잡하고 빠른 속도로 변하고 있다. 기업이 이러한 환경에서 성공적으로 기업활동을 수행하기 위해서는 관리 경제학,사회학, 인류학, 심리학, 정치학, 국제정치학, 철학, 윤리학등의 경영학의 인접학문을 알아야 될 뿐만 아니라 수학에 대해서도 연구할 필요가 있다. 오늘날의 기업은 과거와 같이 경영자의 경험이나 직관에 전적으로 의존하여 정책결정을 하기에는 그 규모나 환경이 너무 커졌고 복잡해졌다. 기업의 정책결정이 과학적으로 분석되어 수립되지 않으면 타기업과의 경쟁에서 생존하기 어려울 것이다. 이 논문의 목적은 ① 기업활동중에서 가장 중요한 마케팅관리의 여러문제들, 이를테면 신제품개발, 판매촉진, 판매비용, 시장점유, 광고비용, 제품믹스, 소비활동등에 수리모형을 적용시켜 봄으로써 경영자로 하여금 수리적 내지는 계량적인 접근방법에 대한 신뢰감을 높이고, ② 수리모형을 적용하여 정책결정을 할때 기업이 얻을 수 있는 이점들과 ③ 또 수리 모형을 개발하여 현실문제에 적용시킬 때 기업이 당면하는 여러 문제점들을 분석하므로써, 기업이 그들의 마�시스템 속에서 다이나믹하게 기업활동과 정책결정을 하는데 있어서 이 논문이 조금이나마 도움이 되고저 하는데 있다. 아울러 터빈(Turban)이 조사한바에 의하면 「포쳔」(Fortune)에서 선정한 미국의 500개의 대기업의 50%가 그들의 기업에 경영과학부서를 설치하고 있으며 한국의 대기업체들도 앞으로 이러한 국제적인 추세를 고려하여 기업내에 수리적으로 경영문제를 분석하는 부서를 설치하는 것이 바람직할 것이다.