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이하일(He-Yi Li),양옥빈(Yu-Bin Yang),임성준(Seong-Joon Lim) 강원대학교 경영경제연구소 2020 Asia-Pacific Journal of Business Vol.11 No.4
Purpose - The purpose of this study is to identify the factors which affect the performance of Chinese web drama. Design/methodology/approach - For empirical investigation, 163 web dramas which were listed in AiQiyi platform were used as the sample. It was hypothesized that number of explanatory variables drawn from previous research, including the power of producing company, and star power of actors and actresses, average length of an episode, genre of the drama, viewer ratings, existence of exclusive SNS account and the use of existing IP, would influence the performance of the drama measured by cumulative hit number. A hierarchical regression analysis is conducted to test hypotheses. Findings - Results show that star power of actors and actresses, average length of an episode, viewer ratings and the use of IP indeed affect the performance of Chinese web drama. Research implications or Originality - As the first empirical study of this kind, this study may help not only domestic but also global participants of fast growing Chinese web drama industry.
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伊河 ( Yi¸ He ) 한국중국학회 2021 중국학보 Vol.97 No.-
豫西调本源问题一直是学术界争论的焦点, 争论的关键问题是豫西调来源于祥符调还是山陕梆子。大多数学者认为祥符调是豫剧的母调, 豫西调来脱胎于祥符调, 然而判断一种声腔源流最重要的方法是从板式和节奏上着手, 研究是否同其它声腔有相似之处。豫西梆子在孕育与形成的过程中, 其节奏、板式受到了梆子腔的影响, 但音乐旋律却随流传地域语言、语音及当地的民间音乐变化而发生了改变。当梆子腔流传到豫西一带, 便迅速与当地的民间音乐及语言、语音相结合而形成“豫西梆子”。同理流传到豫东一带就会形成祥符调、豫东调。然而, 时至今日, 豫西山区依然保留有豫西调的最原始状态的唱腔(靠山簧班社)。通过田野调查研究发现, 靠山簧的唱腔中存在两大腔调与豫剧的两腔调关系甚为密切。在没有典籍记载的情况下通过民间俗谚、文献法、曲调考证法对豫西调源流的研究来探讨与河南梆子、祥符调、山陕梆子及其它梆子腔之间的关系, 最后得出结论豫西调就是河南梆子的前身, 同时为五声宫调式。 The origin of the Western Henan Tune has always been the focus of academic debate. The key issue of the debate is whether the Western Henan Tune comes from Xiangfu Tune or Shanshan Bangzi. Most scholars believe that Xiangfu tune is the main tone of Henan opera. The western Henan tune is derived from Xiangfu tune. However, the most important way to determine the origin of a tune is to see whether it is similar to other tunes in terms of style and rhythm. In the process of gestation and formation of the clapper in western Henan, the rhythm and style of the clapper were influenced by the clapper's accent. Then the melody changes with the spread of regional language, pronunciation and local folk music. When the Bangzi accent spreads to the west of Henan, it will be combined with the local folk music, language and pronunciation to form the “Western Henan Bangzi”. When it spreads to the east of Henan, it will form the Xiangfu tune and the Eastern Henan tune. However, to this day, the mountainous area in western Henan still retains the most primitive singing voice of the Western Henan Tuning (Kaosh Theatrical troupe). In the absence of records in the classics, through the study of folk proverbs, literature methods, and tune textual research on the origins of Western Henan Tiao, the relationship with Henan Bangzi, Xiangfu Tune, Shanshan Bangzi and other Bangzi accents is discussed, and the final conclusion is Conclusion The Bangzi in the west of Henan is the predecessor of the Bangzi in Henan, and it is also the five-tone palace mode.
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