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ZAHARI, Abdul Rahman,ESA, Elinda,RAJADURAI, Jegatheesan,AZIZAN, Noor Azlinna,MUHAMAD TAMYEZ, Puteri Fadzline Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.2
The study aims to provide some evidence of the effects of CSR practices on financial-based brand equity in Malaysia. Nowadays, many companies have embraced corporate social responsibility (CSR) practices because CSR is a vital component of the current competitive and complex business arena. It contributes greatly to social, environmental, and economic condition. With CSR practices, companies are able to achieve many benefits and there is evidence that CSR practices predict higher brand equity. However, little evidence has been produced concerning the effects of CSR practices on financial aspects of brand equity in developing countries such as Malaysia. Therefore, this paper aims to investigate the effects of CSR practices on financial based brand equity among Malaysia Top 100 brand. A CSR checklist instrument was used in the current study to examine the extent of CSR practiced. The results indicated that PLCs that were actively involved in CSR practices such as environmental, community, workplace and marketplace, found that this involvement enhanced their brand equity. The findings provide useful support and evidence for the management of PLCs in Malaysia, as well as companies in other developing countries, to engage more in CSR practices as a core element of their strategic and brand management.
Users Involvement in New Product Development Process: A Designers' Perspectives
Zahari Taha,Hassan Alli,Salwa Hanim Abdul Rashid 대한산업공학회 2011 Industrial Engineeering & Management Systems Vol.10 No.3
The purpose of this paper is to study user"s involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.
Optimization of Product Design to Reduce Environmental Impact of Machining
Zahari Taha,Julirose Gonzales,Novita Sakundarini,Raja Ariffin Raja Ghazila,Salwa Abdul Rashid 대한산업공학회 2011 Industrial Engineeering & Management Systems Vol.10 No.2
This paper presents a study on product design optimization to reduce the environmental impact of machining. The objective is to analyze the effect of changing the product design parameters such as its dimensions, and basic features on the environmental impact of machining process in terms of its energy consumption, waste produced and the chemicals and other consumables used up during the process. To realize this objective, we used a CAD model of a product with different design scenarios, and analyze their energy consumption using an environmental impact calculator method developed. The waste produced, and the consumables used up, such as lubricants and coolants were analyzed using environmental emission factors. Optimization methods using Genetic Algorithm and Goal Programming are applied to the product design parameters in order to get the best possible product dimensions with the least environmental impact of the machining process.
Optimization of Product Design to Reduce Environmental Impact of Machining
Taha, Zahari,Gonzales, Julirose,Sakundarini, Novita,Ghazila, Raja Ariffin Raja,Rashid, Salwa Abdul Korean Institute of Industrial Engineers 2011 Industrial Engineeering & Management Systems Vol.10 No.2
This paper presents a study on product design optimization to reduce the environmental impact of machining. The objective is to analyze the effect of changing the product design parameters such as its dimensions, and basic features on the environmental impact of machining process in terms of its energy consumption, waste produced and the chemicals and other consumables used up during the process. To realize this objective, we used a CAD model of a product with different design scenarios, and analyze their energy consumption using an environmental impact calculator method developed. The waste produced, and the consumables used up, such as lubricants and coolants were analyzed using environmental emission factors. Optimization methods using Genetic Algorithm and Goal Programming are applied to the product design parameters in order to get the best possible product dimensions with the least environmental impact of the machining process.
SEX APPEAL ADVERTISING AND PERCEIVED LUXURY VALUES
Nurfareena Zahari,Fang Liu 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
Sex appeal advertising has been widely adopted in luxury fashion marketing and yet little attention has been paid to the impact of sex appeal on perceived luxury values. Using a 2(low/high degree of sex appeal) x 2(male/female ad endorser) x 2(male/female ad viewer) factorial design, this study finds that the use of a high degree of sex appeal in an advertisement significantly improves young consumers’ perceptions of the appearance, quality, uniqueness, and conspicuousness value of a luxury fashion brand. The impact of sex appeal on the self-identity, hedonic, materialistic or prestige value perceptions appear to be insignificant. Gender interacts with the degree of sex appeal on the appearance and quality value only. Implications for luxury brand marketers and advertisers are discussed.
Nizam, Zahary Mohd,Abdul Aziz, Ahmad Aizat,Kaur, Gurjeet,Abu Hassan, Muhammad Radzi,Mohd Sidek, Ahmad Shanwani,Lee, Yeong Yeh,Mazuwin, Maya,Ankathil, Ravindran Asian Pacific Journal of Cancer Prevention 2013 Asian Pacific journal of cancer prevention Vol.14 No.2
Background: Colorectal cancer (CRC) exists in a more common sporadic form and less common hereditary forms, associated with the Lynch syndrome, familial adenomatous polyposis (FAP) and other rare syndromes. Sporadic CRC is believed to arise as a result of close interaction between environmental factors, including dietary and lifestyle habits, and genetic predisposition factors. In contrast, hereditary forms such as those related to the Lynch syndrome result from inheritance of germline mutations of mismatch repair (MMR) genes. However, in certain cases, the influence of low penetrance alleles in familial colorectal cancer susceptibility is also undeniable. Aim: To investigate the genotype frequencies of MLH1 promoter polymorphism -93G>A and to determine whether it could play any role in modulating familial and sporadic CRC susceptibility risk. Methods: A case-control study comprising of 104 histopathologically confirmed CRC patients as cases (52 sporadic CRC and 52 Lynch syndrome patients) and 104 normal healthy individuals as controls was undertaken. DNA was extracted from peripheral blood and the polymorphism was genotyped employing PCR-RFLP methods. The genotypes were categorized into homozygous wild type, heterozygous and homozygous variants. The risk association between these polymorphisms and CRC susceptibility risk was calculated using binary logistic regression analysis and deriving odds ratios (ORs). Results: When risk association was investigated for all CRC patients as a single group, the heterozygous (G/A) genotype showed a significantly higher risk for CRC susceptibility with an OR of 2.273, (95%CI: 1.133-4.558 and p-value=0.021). When analyzed specifically for the 2 types of CRC, the heterozygous (G/A) genotype showed significantly higher risk for sporadic CRC susceptibility with and OR of 3.714, (95%CI: 1.416-9.740 and p-value=0.008). Despite high OR value was observed for Lynch syndrome (OR: 1.600, 95%CI: 0.715-3.581), the risk was not statistically significant (P=0.253). Conclusion: Our results suggest an influence of MLH1 promoter polymorphism -93G>A in modulating susceptibility risk in Malaysian CRC patients, especially those with sporadic disease.
Users Involvement in New Product Development Process: A Designers' Perspectives
Taha, Zahari,Alli, Hassan,Rashid, Salwa Hanim Abdul Korean Institute of Industrial Engineers 2011 Industrial Engineeering & Management Systems Vol.10 No.3
The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.