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Hao Zhang,Xiaoning Liang 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Every day, billions of messages about news, rumours, and experiences are shared by consumers through different kinds of social network medias (Berger, 2014). These shared messages, so called word-of-mouth (WOM), have crucial influence on the success of products and services (Dubois, Bonezzi, & De Angelis, 2016). WOM is a kind of interpersonal communication about products and services between consumers. Thus, it can be significantly influenced by interpersonal relationships. We conducted three experiments to investigate the effects of interpersonal relationships on brand evaluation. In three experiments, we examined how interpersonal relationship affects consumers’ evaluation of brands when they receive a eWOM message in the setting of closed virtual group of friends. The results make several contributions. First, we provide a framework to understand how interpersonal relationships affect the effects of eWOM in a closed virtual group of friends. Second, the effects of interpersonal relationship can be moderated by different situation of agreements, which extends the researches on eWOM. Third, the results reveal the reasons why different dimension of interpersonal relationship can play different role in the relationship between eWOM and brand evaluation.
Hao Zhang,Xiaoning Liang,Xiao Yu Zhao,Zhong Peng Cao 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.3
Customers are regarded as the key intangible assets of a company. It is necessary to have the capability to anticipate customer value. The study discusses the relationship among customer value anticipation, product innovativeness, and customer lifetime value from customer perspective. 178 MBA students were surveyed by questionnaire in this study. The results show that customer perceived customer value anticipation can significantly influence product innovativeness. Product innovativeness not only positively affects customer lifetime value, but also plays a partial mediating role between customer value anticipation and customer lifetime value. Both functional and emotional advertising can play a moderating role on the relationship between product innovativeness and customer lifetime value. At the end, managerial implications are discussed.
Hao Zhang,Xiaoning Liang,Xiao Yu Zhao,Zhong Peng Cao 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Customers are regarded as the key intangible assets of a company. It is necessary to have the capability to anticipate customer value. The study discusses the relationship among customer value anticipation, product innovativeness, and customer lifetime value from customer perspective. 178 MBA students were surveyed by questionnaire in this study. The results show that customer perceived customer value anticipation can significantly influence product innovativeness. Product innovativeness not only positively affects customer lifetime value, but also plays a partial mediating role between customer value anticipation and customer lifetime value. Both functional and emotional advertising can play a moderating role on the relationship between product innovativeness and customer lifetime value. At the end, managerial implications are discussed.
Hao Zhang,Tony Garrett,Xiaoning Liang 기술경영경제학회 2015 ASIAN JOURNAL OF TECHNOLOGY INNOVATION Vol.23 No.2
The innovation literature has given a great deal of attention to the antecedents of innovationperformance within the firm. Although many multinational companies include innovationrelatedwords in their mission statements, little effort has been devoted to the relationshipbetween a mission statement and innovation performance. This study investigates howmission statements influence innovation performance and then tests the relationship betweeninnovation performance and non-financial business performance. An empirical analysis wasconducted on a sample of the Chinese high-tech industry. Those companies with innovationorientatedmission have better innovation performance than companies without. The resultsalso show strong evidence that mission statements have a positive influence on innovationperformance, especially when innovation-related words are present in the statements. Theresults also indicate that both the newness of a technology and its newness to market cansignificantly enhance corporate image and customer satisfaction and that is critical for firmsto understand the appropriate time to launch new products. This study discusses thepractical implications of this work for managers.
Expression profiling identified IL-8 as a regulator of homotypic cell-in-cell formation
( Banzhan Ruan ),( Chenxi Wang ),( Ang Chen ),( Jianqing Liang ),( Zubiao Niu ),( You Zheng ),( Jie Fan ),( Lihua Gao ),( Hongyan Huang ),( Xiaoning Wang ),( Qiang Sun ) 생화학분자생물학회(구 한국생화학분자생물학회) 2018 BMB Reports Vol.51 No.8
Homotypic cell-in-cell (CIC) structures forming between cancer cells were proposed to promote tumor evolution via entosis, a nonapoptotic cell death process. However, the mechanisms underlying their formation remained poorly understood. We performed a microarray analysis to identify genes associated with homotypic CIC formation. Cancer cells differing in their ability to form homotypic CIC structures were selected for the study. Association analysis identified 73 probe sets for 62 candidate genes potentially involved in CIC formation. Among them, twenty-one genes were downregulated while 41 genes were upregulated. Pathway analysis identified a gene interaction network centered on IL-8, which was upregulated in high CIC cells. Remarkably, CIC formation was significantly inhibited by IL-8 knockdown and enhanced upon recombinant IL-8 treatment, which correlated with altered cell-cell adhesion and expression of adhesive molecules such as P-cadherin and γ-catenin. Together, our work identified IL-8 as a positive regulator of homotypic CIC formation via enhancing intercellular adhesion. [BMB Reports 2018; 51(8): 412-417]
AI GENERATED ADVERTISING: THE INFLUENCE OF DISCLOSURE AND EMOTION APPEALS ON CONSUMER BEHAVIORS
Duo Du,Jiao Ge,Zhuoqiong Chen,Xiaoning Liang 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Following a series of major breakthroughs in artificial intelligence (AI) technology, it is believed that the use of AI technology can fundamentally subvert many industries and business fields, one of which is marketing. For instance, AI is likely to become a key driver of how advertising and marketing activities are conducted (Qin and Jiang, 2019) and thus dramatically change marketing strategies and customer behaviors (Davenport et al., 2020).
Charles M. Wood,Yuhui Gao,Nitin Joshi,Upinder Dhar,P Narayana Reddy,Santosh Dhar,Ashwini Sharma,Nicholas Wood,Xiaoning Liang,Adrien Bouchet,Jim Zboja,Theo Lynn,Graham Hunt 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Well-developed listening skills are crucial to success in the marketing profession. Poor listening skills have been rated as the most important contributing factor to salesperson failure (Ingram et al., 1992). Listening errors can result in conflicts, missed business opportunities, alienated relationships, and a waste of time and money (Bergeron & Laroche, 2009). Recognizing the importance of effective listening, organizations such as Pfizer, Ford, IBM have introduced listening training programs for all their personnel (Shepherd et al., 1997). A number of definitions exist for “listening” (e.g., Bergeron & Laroche, 2009). From the marketing perspective, this paper adopts a well-accepted listening definition as “the cognitive process of actively sensing, interpreting, evaluating and responding to the verbal and nonverbal messages of present or potential customers” (Castleberry & Shepherd, 1993, p.36). Prior research has underscored the importance of “active listening” strategies such as active empathetic listening (Drollinger et al., 2006; Bodie, 2011); adaptive selling (Spiro & Weitz, 1990); and listening across cultures (Imhof & Janusik, 2006). However, despite its importance, neither marketing students nor professionals receive coaching or instruction for situations when listening is particularly difficult – i.e., when we are required to listen carefully to another person in the presence of hindrances to communication (distractions, inattention, poor delivery). Salespeople, students, journalists, counselors … are often faced with the task of “tough listening” - when they must listen carefully to a person that is not communicating in an interesting or engaging manner, when the environment is full of distractions, or when they as listeners are fatigued. The major hindrances to effective listening have been well documented, but extant research that addresses how people might overcome those hindrances is scant. The purpose of this paper is to explore the range of strategies that people use to improve their comprehension and empathy of others when they wish to listen carefully but find it difficult to do so. The practice of effective listening is perhaps one of the most human and fundamental components of community, commerce, and culture. Several academic disciplines such as marketing, education, communication, and psychology have closely examined the listening process in an effort to understand and improve it.