忠南地域 農産物의 流通構造 改善方案

權容大 忠南大學校 地域開發硏究所 1990 地域開發論叢 Vol.2 No.-

딸기營農技術의 地域間 差別性과 影響要因에 관한 硏究

權容大 충남대학교 농업과학연구소 1995 농업과학연구 Vol.22 No.2

This paper aims to study regional difference in strawberry farming technology and its causal factors based on the survey of controlled strawberry farmers in three major strawberry cultivating regions, which are Nonsan county of Chungnam Province, Damyang County of Junnam Province and Guchang County of Kyungnam Province. There are differences in variety adoption, packaging and grading method which cause the farming income gap among these regions. Farmers of Guchang County, who adopt new variety Yeobong and packing system, raised highest gross receipts but ranked next to Damyang in terms of net income because of high packing cost. Farmers of Nonsan County earned lowest income because of poor quality and low price in spite of adopting packing cost saving method. Therefore, results of this study shows that successful farming technology depend on whether or not farmers adopt market oriented technology. It is suggested that direction of strawberry farming technology should focus on adopting new varieties which can contiribute to increasing farmers' paid price and developing technology of reducing cost such as labor saving and packing machine.

農業法人體의 合理的인 運營을 위한 經營戰略

權容大 충남대학교 농업과학연구소 1997 농업과학연구 Vol.24 No.2

Changing environments in agricultural business make it necessary to promote the cooperative farming system so as to scale up farming size, which may contribute to increasing competitive power. Therefore, rural and fishery development program was established in 1990 to encourage individual farmers to jointly form the agricultural company or farming cooperatives. However, while the number of agricultural corporations has rapidly increased through the governmental support, their business achievements become worsening mainly resulting from unplanned and careless management practices. This paper suggested following strategies for management process reengineering to improve the efficiency of agricultural corporations; challenging business initiatives to enlarge volume of sales amounts, maintaining the optimal level of participants and physical assets for cost savings, and proper use of information technology and consulting agencies.

情報技術을 활용한 商業農의 經營革新方案

권용대 충남대학교 농업과학연구소 1999 농업과학연구 Vol.26 No.2

It will become necessary for farmers to adopt information technology into commercialized farming system, since its productivity is increasingly linked to how to exploit the agricultural information. The purpose of this study is to examine the current status of information technology and to suggest ways to utilize the information technology for innovative farm management. Internet should become more important instruments which farmers might utilize in order to collect and mine the agricultural information because of its rapidity, reliability and precision. Also farmers should be encouraged to adopt a GIS-based farm management decision support system and to integrate the market information and geographic information such as soil, water, temperature, etc. for optimal decision making. Another way of improving farm management is to make farmers use agricultural accounting software for individual farmers and develop farming simulation system which analyze a farmer's current financial condition and suggest how to improve it. Making home page would be major marketing strategy for farmers to promote the sales of agricultural products.

전자상거래가 농업경영 행태에 미치는 영향

권용대,김관후 충남대학교 농업과학연구소 2005 농업과학연구 Vol.32 No.1

This study was focused on analyzing the impacts of e-commerce on the farmer's management behavior and suggesting alternatives for the development of e-commerce in agricultural industry. For this study, survey was conducted for 24 farmers who sell agricultural products through e-commerce in Chungnam province. The results of study are as follows; First, farmers have changed their management practices in terms of production, marketing and processing by using the information of consumers' preferences while doing e-commerce business. Second, farmers have attempted to differentiate their product through product brand and customer relationship marketing, because they recognized the importance of developing marketing techniques adapted to e-commerce system for more revenues. Third, if quality certification system of agricultural products is introduced under e-commerce, farmers would use it for their environmentally sounded farming because they expect to increase their income. Fourth, 75% of the farmers sold their product at retail price. It means that e-commerce farmers act as a price maker rather than price taker at e-commerce market, who will be encouraged to have larger business size resulting in more added value. Based on the results of study, we suggest that there should be reduction of service charge for credit card, and encouragement of B2B transaction for the economy of scale and introduction of quality certification system so as to establish e-commerce system of agricultural industry as soon as possible.

Higenammine이 심근의 활동전압 및 수축에 미치는 영향

권평중,조성일,엄대용,이상돈 중앙대학교 의과대학 의과학연구소 1981 中央醫大誌 Vol.6 No.4

In order to investigate the action mechanism of higenamine on cardiac muscle cells, the isometric contraction and transmembrane action potential in rabbit papillary muscle preparations taken out from tight ventricles were observed. The isometric contraction and action potential were recorded in the control Tyrode solution and higenamine-Tyrode solution in which the preparations were kept beating (1 Hz.) for about 30 minutes to get stable data. The resting membrane potential, amplitude of action potential amplitude of overshoot potential, time of repolarization to 60%, 90% of the amplitude of action potential and the first derivatives of potential recorded transmembrane action potential in control Tyrode solution and higenamine (2.5×10^-7gm/ml) Tyrode solution in which showed about 130%-150% of positive inotropic effect compared with those controls. The following results were obtained. 1. Higenamine showed no effects on the time-to-peak tension. 2. Higenamine showed almost no effects on resting membrane potential, amplitude of action potential and overshoot potential. 3. Higenamine significantly shortened to repolarize 60% or 90% of the action potential from 218ms and 264ms in the controls to 200ms and 246ms respectively. (p<0.005) Therefore. the maximum values of the first derivatives of potential variations (- Vmax) in the plateau phase an d repolarization phase were also significantly increased from 16.3V/sec in the control groups to 17.3V/sec in the higenamine-treated groups. The above results which showed positive inotropic effect and simultaneously shortening of action potential duration by higenamine suggest possible involvement of the increase of slow inward current.

농가 홈페이지의 검색엔진 등록효과 분석

권용대,김응철 충남대학교 농업과학연구소 2003 농업과학연구 Vol.30 No.2

This paper aims at being informed on how farms should invest resources to advertise their homepages on the internet. The number of visitors to homepage was used for analyzing the effect of advertising homepages of farmers conducting e-business. The results of analysis are as follows; (1) The daily number of visitors that has viewed homepages was 55 on average. (2) 48% of visitors came to farm homepages via search engine, which was the highest rate among accessible routes to homepage. Therefore, it was suggested that farmers should register their homepages on major search engines such as yahoo.co.kr. naver.com and daum.net in order to promote the effect of advertising homepage. We recommend that farmers should enlist the name of agricultural products on the first page of search engine view because people tend to use key word(92%) rather than homepage name(8%) when they would like to search wanted products on the internet.

중국 인삼 산업의 국제 경쟁력 분석

권용대,최혜화 충남대학교 농업과학연구소 2006 농업과학연구 Vol.33 No.1

In this thesis we aim at analyzing international competitive power of Chinese ginseng in comparison with Korean ginseng and searching policy direction for Korea to compete Chinese ginseng industry. We summarized the research results as follows: First, we examine the structural change of ginseng industry of China. Second, we review the theories for international competitiveness and apply the method of analyzing competitiveness to ginseng industry. Third. we compared the international competitive power of the ginseng industry between China and Korea and found that Chinese ginseng, estimated by Revealed Comparative Advantage(RCA) at about 15, still remains high competitiveness in terms of cost and price but lowering price competitiveness recently. Based on the research results, we suggest export promotion strategies of the Korean ginseng as follows: 1) Korean government should enforce trade cooperation with China so as to register Korean root ginseng an importable medicine. 2) Korean ginseng producer should develop various products such as capsules, powders and etc. according to China's consumer purchasing power and taste. 3) Korean ginseng should be sold as an differentiated commodity so that it will contribute to building consumer loyalty to Korean ginseng, makes market share superior to other cheaper ginseng products in China. 4) In order to be effective brand marketing and product advertisement, there should be established reliable networks to process and distribute Korean ginseng products exclusively.

單位農協의 環境變化와 組織의 發展方案

權容大 충남대학교 농업과학연구소 1997 농업과학연구 Vol.24 No.1

Since domestic and international environments has changed rapidly, Korean primary agricultural coopratives are expected to face many difficulties in business management, especially marketing and banking business. Therefore, it is necessary to reframe the exitsting structure of primary agricultural cooperatives so as to enhance the competitiveness in terms of management efficiency. However, There are many problems to be solved such as overnumbered staffs compared with decreasing number of farming population, unbalanced ratio between executive officials and lower-level officials, complexity of position-ranking system resulting from unclearness of official title and office regulations, and management right excessively concnetrated on cooperative leader. The suggested measures for such problems are as follows; 1) attaining the economy size of agricultural cooperatives in the with decreasing rural community, 2) fostering the on-the job training programs and the personnel administration according to job competency, 3) merging the small primary cooperatives into larger units with efficiency, 4) specializing the cooperative business based on their regional comparative advantage, 5) maintaining the rational adjustment between elected cooperative leader's management right and responsibility.

저수지 경관자원을 활용한 야외수영장 개발사업의 투자효과 분석

권용대,황준우 충남대학교 농업과학연구소 2007 농업과학연구 Vol.34 No.1

This study aimed at analyzing the economic effect of outdoor swimming pool investment using the reservoir's amenity resources. We focused on the identification of the amenity value of reservoir in the rural area and the economic evaluation for establishing infrastructure such as swimming pool based on the reservoir's landscape value. To this end, we have conducted the case study on the outdoor swimming pool in connection with Go-Bok reservoir in Yeon-Gi county, Chungnam Province and estimated its income effect on the rural community by cost-benefit analysis method. The research results are as follows: 1) Outdoor swimming pool participants, with 11,581 visitors totaled to Yeon-gi county every year, was estimated to spend the worth of 58,446 thousand won paid for the agricultural product purchase and etc. 2) Internal rate return of the outdoor swimming pool project was estimated to 16.19%, which considered to be economically feasible comparing with 10% of current capital opportunity cost. Based on the results of this study, we suggest the following strategies for development of amenity value of swimming pool in connected with the reservoir: 1) Reservoir amenities should be well preserved even after construction of swimming pool lest losing amenity values while managing the facilities. 2) Measures to increase the marketing value of intangible reservoir's amenities through promotion should be established. 3) Effective program for more visitors with longer staying and more agricultural products sales should be designed.