Empirical Study on Omni-Channel Effect: Evidence form Department Store

( Jinzhe Yan ),( Kyuseop Kwak ) 서암순창장학회 2016 Journal of Marketing Thought Vol.3 No.3

This article aims to understand omni-channel effect on firm’s annual financial performance focused on department store. Omni-channel is popular with consumer and retail, especially in department store industry. Omni-channel is obviously different form single, multiple channel. Omni-channel is “the synergetic management of the numerous available channels and customer touchpoints, in such a way that the customer experience across channels and the performance over channels is optimized”. In this paper, dummy variable approach economic model was proposed to estimate omni-channel effect. In study 1, we employed Macy’s data by using dummy variable approach. Estimated results confirm that Omni-channel variable has positive effect on annual sale growth . In line with our hypotheses, company can increase their annual sales by launching omni-channel strategy. However, we failed to assess the omnichannel effect by utilizing department stores’ cross section data.

Using a Technology Acceptance Model to Empirically Examine Chinese Consumers’ Intention to Use Intelligent Express Lockers

Jinzhe Yan(엄금철),Yeonggil Kim(김영길),Jeakang Heo(허재강) 한국SCM학회 2019 한국SCM학회지 Vol.19 No.2

This research aims to investigate what factors mainly affect consumers’acceptance of intelligent express lockers and intent to use. To answer the research question, the technology acceptance model (TAM) is employed. We collected data from a professional business survey platform in China. By adopting TAM, we examine the factors that affect the continuous use intention of intelligent express lockers. For example, location-based accessibility and privacy were found to have a positive effect on perceived ease of use and usefulness. However, intelligent express locker service provider’s responsiveness does not significantly affect perceived ease of use and usefulness. Moreover, perceived usefulness and perceived ease of use positively affect continuous use intention.

댓글 특성 기반 고객 프로파일 구축을 통한 개인화 추천 서비스에 관한 연구

엄금철(JinZhe Yan),이가은(JiaEn Li),이청용(QingLong Li) 한국디지털콘텐츠학회 2020 한국디지털콘텐츠학회논문지 Vol.21 No.9

Global e-commerce companies offer personalized recommendation services to gain sustainable competitive advantages. Previous personalized recommendation service studies mainly used customer’s explicit rating and implicit data to predict customer preferences. However, the recommendation accuracy is low when only using quantitative data. To overcome the limitations of the existing recommender system that only considers customer ratings, the authors proposed a novel method to recommend products to customers using review data that represent their qualitative preferences. This study proposed a CRSE model and created a new customer profile. The experiment results show that the predictive accuracy of the proposed methods is superior to existing recommended techniques.

Marketer Generated Content on Social Media: How to Support Corporate Online Distribution

Xin ZHONG,Jinzhe YAN 한국유통과학회 2022 유통과학연구 Vol.20 No.3

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers’ willingness to buy online in the anchor of consumers’ perspective to answer the question of “how social media generated content support corporate online distribution”. Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers’ online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

How Does Power Distance Belief Impact Variety-Seeking Behavior? A Moderated Mediation Approach

Qi An,Jinzhe Yan,Yeonggil Kim The International Academy of Global Business and T 2023 The International Academy of Global Business and T Vol.19 No.6

Purpose - This research aims to enhance knowledge of variety-seeking behavior by establishing a novel antecedent based on consumer internal characteristics instead of external stimuli. The report also argues that the insights gleaned can illuminate a method to analyze consumer decision-making based on intrinsic motivation. This study evaluated a potential connection between power distance belief and variety-seeking behavior. This study evaluates variety-seeking behavior by brand, color, taste, and fashion preferences. Varietyseeking behavior is essential in understanding consumer choices. This paper aims to find the mechanism of the relation between power distance belief with variety-seeking behavior, along with the boundary condition of variety-seeking behavior. Design/Methodology/Approach - This study performed three experiments for measurement and hypothesis testing. This study employed analysis of variance, multiple regression, and process macro for moderated mediation testing with SPSS 28.0. Findings - This research confirms the prediction that higher power distance beliefs tend to elect variety through Study 1, and that risk-seeking mediates the moderation of boredom between power distance belief and variety-seeking behavior through Study 2. The authors conclude by discussing the implications for the application of the theory for managers. Research Implications - These contributions provide professionals with practical consequences for a variety of marketing tasks, such as market segmentation, product extension and innovation, and advertising guides.

The Impact of Online Reviews on Hotel Ratings through the Lens of Elaboration Likelihood Model: A Text Mining Approach

Qiannan Guo,Jinzhe YAN 한국인터넷정보학회 2023 KSII Transactions on Internet and Information Syst Vol.17 No.10

The hotel industry is an example of experiential services. As consumers cannot fully evaluate the online review content and quality of their services before booking, they must rely on several online reviews to reduce their perceived risks. However, individuals face information overload owing to the explosion of online reviews. Therefore, consumer cognitive fluency is an individual's subjective experience of the difficulty in processing information. Information complexity influences the receiver's attitude, behavior, and purchase decisions. Individuals who cannot process complex information rely on the peripheral route, whereas those who can process more information prefer the central route. This study further discusses the influence of the complexity of review information on hotel ratings using online attraction review data retrieved from TripAdvisor.com. This study conducts a two-level empirical analysis to explore the factors that affect review value. First, in the Peripheral Route model, we introduce a negative binomial regression model to examine the impact of intuitive and straightforward information on hotel ratings. In the Central Route model, we use a Tobit regression model with expert reviews as moderator variables to analyze the impact of complex information on hotel ratings. According to the analysis, five-star and budget hotels have different effects on hotel ratings. These findings have immediate implications for hotel managers in terms of better identifying potentially valuable reviews.

Marketer Generated Content on Social Media: How to Support Corporate Online Distribution

ZHONG, Xin,YAN, Jinzhe Korea Distribution Science Association 2022 유통과학연구 Vol.20 No.3

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

Consumers’ Tolerance When Confronted with Different Service Types in Service Retailing

Chengcheng YU,Na CAI,Jinzhe YAN,Yening ZHOU 한국유통과학회 2024 유통과학연구 Vol.22 No.2

Purpose: With the popularity of artificial intelligence (AI) in the service industry and occurrence of service failures in AI-based services, understanding human-robot interaction issues in service failure situations is especially important. Some issues which deserve further empirical investigation are whether consumers can develop the same tolerance for chatbots after service failure as they have for human agents, and the relationship between agent type and tolerance is mediated by the mechanisms of perceived warmth and perceived competence. Research Design, Data, and Methodology: This research experimentally collected and analyzed data from 119 university students who had experienced chatbots service failures. Differences in tolerance towards human agents and chatbots after experiencing service failures were explored, with a further examination of the mediating pathways between this relationship via perceived warmth and perceived competence. Results: Consumers are more tolerant of service failure with chatbots compared to service failure with human agents. Significant mediation of the relationship between service agent and service failure tolerance by perceived competence, while perceived warmth has no significant mediating effect. Conclusions: This research enhances our understanding of AI-assisted services, human-computer interaction, improves the service functionality of existing smart devices, and deepens the understanding of the relationship between consumer responses and behaviors.

한상(韓商)기업의 문헌연구와 향후 연구방향

김용준(Yongjune Kim),채명수(Myungsu Chae),엄금철(Jinzhe Yan),이민환(Minhwan Lee) 한국경영학회 2018 Korea Business Review Vol.22 No.2

재외동포는 상업뿐만 아니라 사회에서의 영향력이 커지면서 모국과 거주국의 매개역할을 하며 세계 한상네트워크의 활성화와 한국 경제발전에 기여할 수 있는 중요한 자산으로 부상하고 있다. 720만 명의 재외동포를 보유하고 있는 국가로서 한국은 한상네트워크를 구축하고 활성화하여 모국과 재외동포를 이어 한상기업의 모국진출을 독려하여 경제발전과 더불어 한상기업이 글로벌 기업으로 성장할 수 있도록 정책적으로 지원해야 할 것이다. 디아스포라와 초국가네트워크 관점에서 중국의 화상과 인도의 인상은 모국과 재외동포와의 네트워크 구축과 활성화를 통하여 공동발전을 이루고 있으며, 모국의 외자유치에 기여하고 다양한 산업에 진출하여 경제활동을 함으로써 모국의 경제발전에 크게 기여하고 있다. 많은 국내외 학자들은 중국의 빠른 경제 성장을 견인하는데 중요한 역할을 한 중국 화상 정책과 화상의 역할에 대하여 연구를 진행하였으나, 국내의 한상기업 및 한상정책에 대한 연구는 부족한 실정이다. 따라서 본 연구는 한상기업 관련 문헌연구를 통해서 10년 이상 축적되어온 연구물들을 정리하여 살펴보고, 연구결과물을 분류하여 선행 연구결과물들을 고찰하였다. 또한 대표적인 초국가네트워크인 화상과 화상 네트워크의 현황, 화상정책, 화상 관련 연구를 살펴봄으로써 단계적으로 앞서 있는 연구 주제에 대한 방향성을 살펴보았다. 마지막으로 국내의 한상의 현황, 한상정책과 한상정책의 한계점을 살펴보고, 한상의 발전전략과 한상기업관련 향후 연구방향을 제안하였다. 기존 한상관련 문헌연구는 연구주제 및 연구대상, 연구이론, 연구방법론이 제한적이고 2차 자료에 기반을 둔 기술적 연구가 대부분이라는 한계점이 있다. 한상연구가 하나의 연구주제로 성장하기 위해서 세계한상대회 주최기관의 참여기업에 대한 데이터베이스 구축 및 공유, 학계와 협력을 통해서 다양한 한상기업 사례 발굴 및 실증연구 수행, 특정 전공에 제한되지 않고 정치학, 경제학과 같은 다양한 전공과 회계 및 재무와 같은 경영학 세부전공의 다차원적인 접근이 필요함을 제언하였다. Overseas Koreans are emerging as valuable assets that can contribute to the revitalization of the global Korean business network. They have developed the Korean economy by acting as a mediating role between the home country and the residence country, not only in commerce but also in global society. As overseas Koreans have established and activated the Korean business global network, we should encourage Hansang to reenter the home country after their success in residence countries, then support them to grow as the global company. From the point of diaspora and transnational network, the Chinese and India had developed the business network and contributed to the economic development of the mother country. Many scholars have studied the role of the Chinese business, which played an important role in driving China’s rapid economic growth. However, there is a lack of research on Hansang and Hansang business. This study reviewed and summarized the literature accumulated over 10 years related to Hansang business. We explored the direction of the research topics in progress by examining the current status of the Chinese business. Also, we reviewed the status of Hansang business in Korea market and suggested the development strategy and future directions. We found some limitations of research topics and subjects, research theories, and research methodologies. Most of the researches are descriptive researches based on the secondary data. It is necessary to establish and share a database of participating companies in the hosting organization of the “World Korean Business Convention” to carry out the case and empirical studies. We suggest that the future academic research should explore the case studies, Hansang database based empirical studies, hopefully for developing the theory-based research to adapt the discipline of global socio-political-economic paradigm.