http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
The Differential Impact of Bulk Text Message Advertising on Consumer Attention
Forbes MAKUDZA,Leonard MASIYANISE,Edmore MTISI 한국유통과학회 2020 The Journal of Industrial Distribution & Business( Vol.11 No.7
Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers‟ attention (= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.
Workforce Diversity: A Springboard for Employee Productivity and Customer Experience
Forbes MAKUDZA,Nevermind MUCHONGWE,Phillip DANGAISO 한국유통과학회 2020 The Journal of Industrial Distribution & Business( Vol.11 No.10
Purpose: The purpose of this study was to examine the differential effect of workforce diversity on employee productivity and its subsequent impact on customer experience. Research design, data and methodology: A once-off cross-sectional research design was used in this study where the Zimbabwean civil service was targeted. Randomization was used to collect 324 validated responses. The study focused on both primary (age and gender) and secondary (education and political affiliation) dimensions of workforce diversity. Results: The results were confirmatory that workforce diversity is a significant predictor of employee productivity (β = 0.668, P < 0.05), at the same time employee productivity holds explanation to customer experience by 37%. Results also revealed that gender diversity, educational diversity and political diversity were significant determinants of workforce diversity (P < 0.05). However, the study established that age diversity was not a significant factor in enhancing employee productivity (P > 0.05). Conclusions: The study concluded that workforce diversity is a powerful tool in enhancing both customer experience and employee productivity. As such, the latter can be augmented through shrewd workforce diversity practices as championed by management. To that end, the study recommends the development of a workforce diversity framework which promotes inclusivity.
Forbes MAKUDZA,Lucia MANDONGWE,Gibson MURIDZI 한국유통과학회 2022 The Journal of Industrial Distribution & Business( Vol.13 No.5
Purpose: There has been a consistent failure of businesses that are run by a single person. Most of these collapse at infancy prematurely and those that survive continue to operate at minimal capacity. The study thus sought to enhance growth of sole proprietors from being small entities to large corporates. Financial determinants of business growth were earmarked for research as they were amongst the grey areas of business growth research. Research design, data and methodology: The target population of the study was made up of groceries retail sole proprietors operating in Epworth, Zimbabwe. Questionnaires were used in a once-off cross-sectional survey using stratified random sampling. Through a deductive research approach, four financial determinants of business growth were established namely financial availability, financial management, financial evaluation and financial investment (AMEI). These constructs formulated the basis for the development of the model which linked financial factors to business growth. Results: The study found out that all four financial determinants were statistically significant (P < 0.05) in predicting business growth. Conclusions: The study concludes that the model tested was useful in explaining sole proprietor’s business growth. Sole proprietors should have access to funding, manage received funds in an appropriate manner, invest into the business and evaluate their business processes.
Sea ice, rain-on-snow and tundra reindeer nomadism in Arctic Russia
Forbes, Bruce C.,Kumpula, Timo,Meschtyb, Nina,Laptander, Roza,Macias-Fauria, Marc,Zetterberg, Pentti,Verdonen, Mariana,Skarin, Anna,Kim, Kwang-Yul,Boisvert, Linette N.,Stroeve, Julienne C.,Bartsch, An The Royal Society 2016 Biology letters Vol.12 No.11
<P>Sea ice loss is accelerating in the Barents and Kara Seas (BKS). Assessing potential linkages between sea ice retreat/thinning and the region's ancient and unique social–ecological systems is a pressing task. Tundra nomadism remains a vitally important livelihood for indigenous Nenets and their large reindeer herds. Warming summer air temperatures have been linked to more frequent and sustained summer high-pressure systems over West Siberia, Russia, but not to sea ice retreat. At the same time, autumn/winter rain-on-snow (ROS) events have become more frequent and intense. Here, we review evidence for autumn atmospheric warming and precipitation increases over Arctic coastal lands in proximity to BKS ice loss. Two major ROS events during November 2006 and 2013 led to massive winter reindeer mortality episodes on the Yamal Peninsula. Fieldwork with migratory herders has revealed that the ecological and socio-economic impacts from the catastrophic 2013 event will unfold for years to come. The suggested link between sea ice loss, more frequent and intense ROS events and high reindeer mortality has serious implications for the future of tundra Nenets nomadism.</P>
Korean EFL Learner Preference for Voice-Based Audio Asynchronous Online Discussion
David Forbes Washburn 한국외국어교육학회 2024 Foreign languages education Vol.31 No.1
This study explores Korean EFL learner preferences and perceptions of digital composing (DC) with innovative online technology tools during the implementation of emergency remote learning measures. The research compares learner use of text-based DC and voice-based audio asynchronous online discussion (AOD). This paper investigates the following research problem: What digital modes of interactive, online instructional design can serve as appropriate, learner-accepted replacements for offline instruction? One prior finding indicated that Korean undergraduate EFL learners preferred text and audio DC to video modes. To follow up, this paper investigates 57 learners’ preferences and perceptions toward text-based and voice-based DC, and compares the results. The data analysis methods employ paired-samples Tests, and a thematic analysis to identify issues raised in student comments. The results reveal that learners’ levels of user satisfaction with voice-based audio AOD and their ratings of its perceived usefulness confirm that it can be a satisfactory, effective, and preferable task for engaging learners in digitally-mediated four-skills practice. Another finding is that utilizing a voice-based audio module did not significantly alter learners’ course satisfaction when superseding a text-based module. These findings inform pedagogical practice with empirical insights regarding learners’ use of digital technologies, levels of acceptance, and DC preferences.
Korean EFL Learner Preference for Text-Based Digital Composing During Emergency Remote Learning
David Forbes Washburn 한국영어교육학회 2021 ENGLISH TEACHING(영어교육) Vol.76 No.2
This study utilized a longitudinal data collection to examine online factors of digital multimodal composing (DMC) preference and measure learner course satisfaction with digital composing modes in an online EFL communication course. The purpose of this research was to involve learners in a process of online, interactive, and multimodal curricular design during emergency remote learning due to the coronavirus pandemic. Innovative online technologies such as a new learning management system and digital educational components were implemented and used to quantitatively examine learners’ acceptance of technology. Korean learner preferences for textual and audio modes of DMC were indicated by Relative Advantage, Perceived Usefulness, and User Satisfaction factors. These factors also indicated an aversion to video-based DMC including video recordings and video responses as well as moderate concern for video conferencing. Qualitative findings revealed student concern for the constructs of Ease of Use and Using Video Modalities when transitioning to new online learning technologies.