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Sarabjit kaur,Fon Sim Ong,Sathyaprakash Balaji Makam 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11
Service failure of high severity can lead to high recovery satisfaction when recovery efforts are seen very fair. Customers satisfied with recovery efforts and displaying high attachment anxiety will continue to repurchase. Attachment avoidance did not have an impact on the behavioural intentions and neither did the brand authenticity perception.
Hans Kasper,Anil Mathur,Fon Sim Ong,Randall Shannon,Preecha Yingwattanakul 한국마케팅과학회 2019 마케팅과학연구 Vol.29 No.4
In countries where pensions are not the main responsibility of employers or governments, workers need to plan for their own postretirement financial well-being. This study investigates the financial preparedness of middle-aged workers in the United States, the Netherlands, Thailand, and Malaysia. Within- and between-country differences of three variables – financial satisfaction, financial knowledge, and saving proneness – are examined as indicators of financial preparation and financial well-being. The life course paradigm provides the basis for the conceptual framework. In addition to structural factors unique to each of the four countries, the study considers the effects of contextual variables, including individual attributes, early-in-life socialization experiences, and variables that locate the person in social structures. The results of this exploratory study show how the impact of these variables on the three indicators of financial preparedness of middle- aged workers differs across the four countries. Socioeconomic status is the only variable that positively affects financial satisfaction in all four countries. The results also shed light on the value of the life course approach for understanding individual- and country- based differences in the levels of preparation for financial wellbeing in later life.
Sarinya Laisawat,Jaratchwahn Jantarat,Fon Sim Ong,George P. Moschis 한국마케팅과학회 2012 마케팅과학연구 Vol.22 No.1
Although consumer researchers have investigated the relationship between materialism and well-being (life satisfaction and self-esteem) for decades, their findings have been neither consistent about the nature of this relationship nor conclusive as to the direction of causality. The present study attempts to examine the reciprocal relationships of these variables using a large-scale survey in Malaysia. The emerged relationships between materialism and the two measures of well-being are subjected to a rigorous test for assessing the direction of causality. The results show that materialism has no significant impact on well-being, and the same two measures of well-being (life satisfaction and self-esteem) have no effect on materialism. However, the study finds stress to moderate the causal effect of well-being on materialism. High levels of well-being appear to promote materialistic values only among those Malaysians who report low levels of chronic stress. Implications and directions for future research are suggested for marketing practitioners and consumer researchers.
Effects of life status changes on changes in consumer preferences
George P. Moschis,Fon Sim Ong 한국마케팅과학회 2012 마케팅과학연구 Vol.22 No.3
This article examines the effect of life status changes on consumer preferences. It seeks explanations for continuities and changes in consumer preferences and examines the role of cultural and subcultural influences. Data used in the present study come from a largescale survey that used face-to-face interviews with a total of 645 respondents from three different ethnic backgrounds in Peninsular Malaysia. The findings show some consistencies with those of past research. They also suggest subcultural differences in consumer responses due to life-changing events. The study suggests the value of adopting the life course paradigm as a blueprint for further research across countries.
ANALYSING SENTIMENTS OF ONLINE REVIEWS ON RESTAURANTS IN MALAYSIA USING PREDICTIVE TEXT ANALYTICS
Kok Wei Khong,Fon Sim Ong,Babajide AbuBakr Muritala,Ken Kyid Yeoh 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
This study aims to analyse the overall sentiments of online reviews on restaurants in Malaysia using predictive text analytics. As we know in opinion mining, sentiment analysis is a prominent technique in predictive text mining. It is a technique that categorises opinions in unstructured text format into binary classification (ie. good or bad). The authors attempt to go beyond the binary classification by viewing texts as empirical entities derived using the Term Frequency - Inverse Document Frequency (TF-IDF) weighting algorithm. These empirical entities, based on online reviews of restaurants in Malaysia, are then manifested into hypothetically defined constructs closely reflecting their thematic and semantic nature. The were 4914 customer reviews from restaurants across 20 towns and cities in Malaysia scraped off TripAdvisor.com using web crawler tools. Then a series of analytical tests were carried out. First the online reviews were parsed, filtered and clustered using SAS Text Miner. Then the online reviews underwent the TF-IDF process to identify significant terms and weightages were assigned according to their importance. The TF-IDF process resulted in a series of important nouns and adjectives from the text corpus. Using these weightages of nouns and adjectives, the authors went on to thematise these terms based on their semantic nature to manifest hypothetical constructs. These constructs were based on the Mehrabian–Russell Stimulus Response Model. Subsequently the authors tested the associations among the constructs using variance-based and covariance-based Structural Equation Modelling (SEM). The authors were encouraged by this exploratory methodological approach in formulating predictive text analytics using SEM. Results indicated that sentiments were generally positive towards restaurants and the important terms derived were price, hospitality, location, waiting time, availability of parking and size of food portion.