Paths to successful academic research: A life course perspective

George P. Moschis 한국마케팅과학회 2019 마케팅과학연구 Vol.29 No.4

This article presents the factors that lead to effectual research, with emphasis on strategies that range from a broad philosophical perspective on how to approach academic research to choosing research ideas and developing streams of impactful research. It asserts that in order to achieve excellence, one’s emphasis on research goals, strategies, and tactics should also change over the course of his or her entire academic career. The article discusses efficient and effective ways to increase research output and publication probability, ranging from manuscript preparation and positioning to working with journal reviewers. The author uses research findings, anecdotal evidence, and illustrations from his academic career to support his views on strategies and tactics that are required of scholars to succeed. This article draws from his research monograph titled “Academic Research” that he has used in his doctoral research seminar and in seminars presented to faculties of several universities around the globe for more than 30 years (available at: www.econ.ihu.edu.gr/attachments/AcademicResearchMoschis.pdf).

Effects of life status changes on changes in consumer preferences

George P. Moschis,Fon Sim Ong 한국마케팅과학회 2012 마케팅과학연구 Vol.22 No.3

This article examines the effect of life status changes on consumer preferences. It seeks explanations for continuities and changes in consumer preferences and examines the role of cultural and subcultural influences. Data used in the present study come from a largescale survey that used face-to-face interviews with a total of 645 respondents from three different ethnic backgrounds in Peninsular Malaysia. The findings show some consistencies with those of past research. They also suggest subcultural differences in consumer responses due to life-changing events. The study suggests the value of adopting the life course paradigm as a blueprint for further research across countries.

The Effects of Family Strucure and Socialization Influences on Compulsive Buying: A Life Course Study in Thailand

Nguyen Hung Vu,George P. Moschis,Randall Shannon,Kristian Gotthelf 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.2

Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well‐being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person’s earlier‐in‐life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H 1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood.  H 2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H 3: Family dislocation leads to (a) increased frequency of socio‐oriented family communications and (b) decreased frequency of concept‐oriented family communication. H 4: Young adults who were raised in families characterized by a strong socio‐oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio‐oriented family communication structure. H 5: Young adults who were raised in families characterized by a strong concept‐oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept‐oriented family communication structure. H 6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H 7: Perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H 8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H 9: The more frequent was the young persons’ communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four‐year international program. Product‐moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio‐oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions wer... Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well‐being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person’s earlier‐in‐life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H 1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood.  H 2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H 3: Family dislocation leads to (a) increased frequency of socio‐oriented family communications and (b) decreased frequency of concept‐oriented family communication. H 4: Young adults who were raised in families characterized by a strong socio‐oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio‐oriented family communication structure. H 5: Young adults who were raised in families characterized by a strong concept‐oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept‐oriented family communication structure. H 6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H 7: Perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H 8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H 9: The more frequent was the young persons’ communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four‐year international program. Product‐moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio‐oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions were discussed.

The Effects of Family Structure and Socialization Influences on Compulsive Buying

Hung Vu Nguyen,George P,Moschis,Randall Shannon,Kristian Gotthelf 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.2

冲动购买已经成为一种全球范围內的普遍現像, 它会影響消費者权益。 以往硏究在同一时间框架下解释冲动行为和自變量的关系, 但社會科學的最新进展显示, 这一現象可以通过人的早年生活經历以解釋, 本硏究採用人生因果的硏究范式, 硏究了泰國的靑年人, 爲相关理论发展和未来硏究方向提出了建议。 通过文献硏究, 我们提出下例假說: H1: 個人在童年和靑春期越早經历家庭破裂, 在成年时越有可能发生冲动行为。 H2: 靑年人在他人生中越早經历家庭破裂, 在他进人成年生活的早期發生家庭破碎的事件越多。 H3: 家庭破裂导致(a)社會取向的家庭沟通频率的增加(b)观念向的家庭沟通頻率的減少。 H4: 在具有很强的社會取向的家庭里成長起來的靑年人比在具有较弱的社會取向的家庭里成長起來的靑年人更會産生衝動消費。 H5: 在具有较弱的觀念取向的家庭里成長起來的靑年人比在具有很强的觀念取向的家庭里成長起來的靑年人更有发生衝動消費的趨勢。 H6: (a)全面化家庭支持 (b)和睦家庭支持 (c)物质条件好的家庭支持能调节在靑年期經历的家庭破裂的事件和因为这些事件所受的压力之间的關係。 受到这些家庭支持的靑少年比較不容易經受由于家庭破裂的事件而导致的压力。 H7: 由于靑春期經歷的家庭破碎事件所导致的壓力大和成年初期的衝動消費有關。 H8: 靑年人在他们靑春期經歷的家庭破碎的事件越多, 他们和同龄人之间有關消費的沟通越频繁。 H9: 靑年人在靑春期和同龄人之間有關消費的沟通越频繁, 在靑年时期越有可能有衝動购物症的趋勢。 我们用120名泰國本科學生作为样本。 这些學生參加了作爲四年制國际項目一部分的英語課程。 使用量表之间的相關, 多层归分析和部分相關來分析數據。 假設检验的結果显示假設2, 4, 7和9被支持, 假設1, 3, 5, 6和8不被支持。 亞門的硏究没有发現在個人經歷家庭破裂的年齡和他們成年以后的衝動行为趨勢之間存在显著關係。 没有发現家庭破裂和家庭沟通結构之間存在显著關係。但, 是衙門發現在社會取向的通結构和衝動性购實行行動之間存在显著關係, 与同齡人的沟通和衝動购买之間有显著關係。而且我問發現由于家庭破碎事件所帶來的压力在所受的壓力和衝動購買之間有正的顯著關係。 本文探討了这些發現的启示, 硏究的不足以及對未來硏究的建议。 Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person's earlier-in-life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood. H2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H3: Family dislocation leads to (a) increased frequency of socio-oriented family communications and (b) decreased frequency of concept-oriented family communication. H4: Young adults who were raised in families characterized by a strong socio-oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio-oriented family communication structure. H5: Young adults who were raised in families characterized by a strong concept-oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept-oriented family communication structure. H6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H7: perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H9: The more frequent was the young persons' communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four-year international program. Product-moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio-oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions were discussed.

Reckless financial behaviors: An exploratory life course study of French and American consumers

Sarah Benmoyal-Bouzaglo,George P. Moschis,Anil Mathur 한국마케팅과학회 2019 마케팅과학연구 Vol.29 No.4

Achieving financial solvency has been viewed as a desirable life goal, because financial satisfaction promotes well-being. The vast majority of personal finance studies have attempted to understand the factors that promote saving and investment habits and skills, but studies that examine the factors that inhibit people’s abilities to achieve financial solvency are sparse. This paper reports the results of a study designed to understand the development of financial behaviors that are labelled as “reckless” because they undermine the person’s ability to achieve financial solvency. Because substantial evidence shows that personal finance habits begin to develop in early life and change throughout life, the present study uses the life course approach to examine the effects of select factors suggested by life course theory on the person’s propensity to exhibit financial behaviors that sabotage financial solvency at three stages in life. The influence of these factors is examined across three cohorts of US and French consumers using data collected from two online surveys. The findings of this exploratory study suggest the value of studying financial habits that impede financial solvency in time and context.

The Effects of Family Structure and Socialization Influences on Compulsive Buying: A Life Course Study in Thailand

Nguyen, Hung Vu,Moschis, George P.,Shannon, Randall,Gotthelf, Kristian Korean Academy of Marketing Science 2009 마케팅과학연구 Vol.19 No.2

Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person's earlier-in-life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood. H2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H3: Family dislocation leads to (a) increased frequency of socio.oriented family communications and (b) decreased frequency of concept-oriented family communication. H4: Young adults who were raised in families characterized by a strong socio-oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio-oriented family communication structure. H5: Young adults who were raised in families characterized by a strong concept-oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept-oriented family communication structure. H6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H7: Perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H9: The more frequent was the young persons' communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four-year international program. Product-moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio-oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions were discussed.

Clarifying the relationship between materialism and well-being: testing for reciprocal and third-variable effects

Sarinya Laisawat,Jaratchwahn Jantarat,Fon Sim Ong,George P. Moschis 한국마케팅과학회 2012 마케팅과학연구 Vol.22 No.1

Although consumer researchers have investigated the relationship between materialism and well-being (life satisfaction and self-esteem) for decades, their findings have been neither consistent about the nature of this relationship nor conclusive as to the direction of causality. The present study attempts to examine the reciprocal relationships of these variables using a large-scale survey in Malaysia. The emerged relationships between materialism and the two measures of well-being are subjected to a rigorous test for assessing the direction of causality. The results show that materialism has no significant impact on well-being, and the same two measures of well-being (life satisfaction and self-esteem) have no effect on materialism. However, the study finds stress to moderate the causal effect of well-being on materialism. High levels of well-being appear to promote materialistic values only among those Malaysians who report low levels of chronic stress. Implications and directions for future research are suggested for marketing practitioners and consumer researchers.