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- 저자 : Sarinya Laisawat (검색결과 1 건)
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Sarinya Laisawat,Jaratchwahn Jantarat,Fon Sim Ong,George P. Moschis 한국마케팅과학회 2012 마케팅과학연구 Vol.22 No.1
Although consumer researchers have investigated the relationship between materialism and well-being (life satisfaction and self-esteem) for decades, their findings have been neither consistent about the nature of this relationship nor conclusive as to the direction of causality. The present study attempts to examine the reciprocal relationships of these variables using a large-scale survey in Malaysia. The emerged relationships between materialism and the two measures of well-being are subjected to a rigorous test for assessing the direction of causality. The results show that materialism has no significant impact on well-being, and the same two measures of well-being (life satisfaction and self-esteem) have no effect on materialism. However, the study finds stress to moderate the causal effect of well-being on materialism. High levels of well-being appear to promote materialistic values only among those Malaysians who report low levels of chronic stress. Implications and directions for future research are suggested for marketing practitioners and consumer researchers.
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