Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products

Bui Thanh KHOA,Truong Duy NGUYEN,Van Thanh-Truong NGUYEN 한국유통과학회 2020 유통과학연구 Vol.18 No.2

Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.

The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product

KHOA, Bui Thanh Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.2

Customer loyalty is a desired and essential result for companies in a business environment with a lot of competition, of which the fashion industry is no exception. For the fashion industry, the competition between businesses is increasingly fierce with the appearance of tailored fashion brands for each customer, also known as a designed fashion brand. The objective of this study is to examine the relationship between the antecedents of the relationship (reputation of designer, social media marketing) and customer relationship (trust and intimacy), and loyalty of customer for a designed fashion brand. The mixed research method is used to achieve research objectives with qualitative and quantitative research method. Qualitative data was collected through in-depth interview with 12 participants in Ho Chi Minh City, while quantitative data was collected by a survey of 799 respondents in Ho Chi Minh City and Hanoi City. The results show that the antecedents of relationship marketing positively affect on customer relationship and customer loyalty. Moreover, customer relationship has a positive impact on the customer loyalty when shopping for fashion products. From the research results, some managerial implications are also proposed for the designed fashion brands to improve the relationship marketing performance.

Effectiveness of OLS and SVR in Return Prediction: Fama-French Three-factor Model and CAPM Framework

Bui Thanh Khoa,Tran Trong Huynh,Le Dinh Thang 대한산업공학회 2023 Industrial Engineeering & Management Systems Vol.22 No.1

Capital Structure and Trade-Off Theory: Evidence from Vietnam

Bui Thanh KHOA,Duy Tung THAI 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.1

The capital structure is one of the hot financial topics among researchers and scholars. Its importance comes from the fact that capital structure is closely related to companies’ ability to meet different stakeholders’ needs. A suitable capital structure will boost the business and create a competitive advantage in the context of fierce competition. Many companies choose an optimal debt level based on the trade-off between interest and debt costs. This study aimed to test the existence of trade-off theory in capital structure, the case of Vietnam’s real estate companies, which are growing very fast recently. Instead of considering constant optimal leverage to test the trade-off model, we take advantage of the dynamic capital structure determined by growth opportunities, profitability, tax incentives, tangibility, liquidity, and firm size. The dynamic panel data regression was estimated by the system Generalized Method of Moment (Sys-GMM). The empirical evidence showed that real estate companies listed in the Vietnamese stock market might change their leverage toward a target capital structure determined by influential factors in a long-term perspective. In particular, the debt-to-asset ratio will change by approximately 14 percent, positively, in response to the difference between the current debt-to-asset ratio and the dynamic target debt-to-asset ratio.

Enhancing the Customer’s Information-sharing Intention Through Omnichannel Strategies

Nguyen Thi Tuyet NHUNG(Nguyen Thi Tuyet NHUNG ),Van Thanh-Truong NGUYEN(Van Thanh-Truong NGUYEN ),Nguyen Tuong An HUYNH(Nguyen Tuong An HUYNH ),Bui Thanh KHOA(Bui Thanh KHOA ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3

Purpose: An omnichannel strategy creates a consistent brand image and customer experience across all channels, making it easier for customers to interact with a business and share information. This research aimed to investigated the relationship between consumers' information-sharing intention and their omnichannel experiences. Research design, data, and methodology: Through an online survey conducted in Vietnam, the study obtained 915 responses. The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze research data and confirm proposed research hypotheses. Results: Research results indicated that information-sharing intention is affected by both online and offline customer experience, and at the same time, the study also confirmed that omnichannel’s three characteristics (integration, individualization, interaction) positively impact on customer experience. Conclusions: From the research result, businesses may boost consumer trust and loyalty with the help of an omnichannel approach, which in turn increases customers' propensity to provide personally identifying information to the firm. One way to do this is to facilitate information exchange by delivering customized and relevant offers. Furthermore, companies show consumers the benefit of providing their data by utilizing it to enhance the customer experience.

Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value

Minh Ha NGUYEN,Bui Thanh KHOA 한국유통과학회 2019 유통과학연구 Vol.17 No.12

Purpose: The success of electronic commerce businesses is the ability to retain the customers and inspire their loyalty in online shopping. The purpose of this study is to develop a model to study the effect of perceived mental benefits, online trust, and hedonic value on the elements of electronic loyalty. Research design, data and methodology: Mixed research method was applied in this study with qualitative and quantitative research method. Qualitative data was collected through focus group discussion with electronic commerce experts. Quantitative data was collected through a survey of 917 customers, in which conducted in four cities and one province in Vietnam. SmartPLS software is used for processing quantitative data. Results: The study points out that four constructs of the mental benefit concept, although not entirely, have an impact on online trust and hedonic value. At the same time, two antecedents of electronic loyalty’s three elements are online trust and hedonic value. Conclusions: Through the positive influence between the elements in the conceptual model, the study has shown that the perceived mental benefits, online trust, and hedonic value are important factors to shape the electronic loyalty in developing countries, such as Vietnam. This study proposed some scientific and managerial implications.

The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping

Ha Minh NGUYEN,Bui Thanh KHOA 한국유통과학회 2019 The Journal of Asian Finance, Economics and Busine Vol.6 No.4

The study examines the relationship between perceived mental benefits, online trust, and personal information disclosure when shopping online in Vietnam. The e-commerce market has been booming in Vietnam since 2015. The number of online transactions and e-commerce sites has increased steadily in recent years. However, the number of online sales in Vietnam is still not high, and consumers are still limited in buying from websites when they have to provide too much information during and after the shopping process. The mix-method is used to ensure the scientific nature of the study. Qualitative research method (phenomenological research) along with the quantitative research method (survey) are applied to meet the research objectives. The data in the study was collected through the group discussion with eight experts and the survey with 917 respondents. Data processing result via SmartPLS software indicate the positive relationships between the factors in the research. The perceived mental benefits have the most potent influence on the online trust of Vietnamese customers; at the same time, both the perceived mental benefits and online trust affect customers personal information disclosure in electronic commerce. Some managerial implications relating increasing the perceived mental benefits, and customers' online trust are proposed for online businesses.

Improving the Competitiveness of Exporting Enterprises: A Case of Kien Giang Province in Vietnam

NGUYEN, Minh Tuan,KHOA, Bui Thanh Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.6

Economic integration is an indispensable trend in all countries. However, besides the advantages that economic integration brings, there are also disadvantages, such as competition between businesses among states in export activities. Vietnam is a developing country with many advantages, especially, the seafood exporting industry. However, with competitive pressure as well as strategic constraints, Vietnamese seafood exporters still face many difficulties. Therefore, the case study of the Kien Giang province of Vietnam is used to analyze the factors affecting the competitiveness of seafood exporting enterprises. The study applied quantitative research methods with a survey of 350 seafood exporting enterprises in Kien Giang province to achieve the research objectives. The research results identified eleven key factors affecting the competitiveness of seafood exporting enterprises, including (1) vision and strategy of leader; (2) human resources management capability; (3) organization capability; (4) customer-responsive marketing capability; (5) relationship management capability; (6) technical capability; (7) competitors reaction capability; (8) business environment adoption capability; (9) financial capability; (10) products and services innovation capability; and (11) branding management. The research results provided the basis to propose some managerial implications to improve the competitiveness of exporting enterprises in the context of the global economic integration.

Fabrication and modification of cellulose aerogels from Vietnamese water hyacinth for oil adsorption application

La Nam Phat,Tran Quoc Thang,Huynh Cam Nguyen,Dang Thi My Duyen,Dao Xuan Tien,Bui Dang Dang Khoa,Pham Tan Khang,Nguyen Thi Huong Giang,Hoang Minh Nam,Mai Thanh Phong,Nguyen Huu Hieu 한국화학공학회 2021 Korean Journal of Chemical Engineering Vol.38 No.11

Recycling biomass to cellulose aerogel (Cell-A) provides a promising approach to develop adsorbent materials for spilled-oil recovery. In this work, Cell-A was fabricated from Vietnamese water hyacinth via crosslinking methods using PVA as a crosslinker and freeze-drying process. Various cellulose to PVA ratios were investigated to obtain the optimal synthesis condition. The Cell-A was additionally modified by dip-coating in poly(dimethylsiloxane) (PDMS) and pyrolyzing to form PDMS-coated cellulose aerogels (Cell-AP) and carbon aerogels (CA), respectively. Results of the oil adsorption tests show that pyrolysis produced aerogels with greater adsorption capacity with an optimal mass ratio of 15 : 1 cellulose to PVA. Furthermore, the pseudo-second-order model was found to be more accurate than the pseudo-first-order model for the study of oil absorption kinetics. As a result, the modified cellulose aerogel is promising for replacing earth-unfriendly polymer-based oil sorbents due to their high oil absorption capacity.