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Brady, John T.,Lee, Bohan,Rha, Jong-Youn The Korean Home Economics Association 2015 International Journal of Human Ecology Vol.16 No.2
As information and communications technology (ICT) becomes increasingly integrated into the daily lives of people around the world, it is important to know how the technology is influencing the behaviors of individuals and families. This study looked at the ecology of families as it is related to ICT and the changes to processes that occur as ICT devices and services are integrated into the family. A survey of 1084 families was conducted. Five hundred of the families were from the United States and 584 families were from Korea. Significant differences were found in the use of ICT by Korean and American families although the source of this difference was not clearly identified in this study. Three clusters of families were identified based on their use of devices and services. These were labeled as; 'The Tech Savvy', 'The Wireless Users', 'The In-betweeners', 'The Wired', and 'The Just Mobile'. 'The Tech Savvy' used the greatest variety of ICT technologies and 'The Wired' used the fewest. Other clusters fell in the middle with families seemingly using the devices which met their particular needs. Two factors related to ICT integration into the family were identified. These were related to family intimacy and family relationship maintenance. The family cluster identified as 'Tech Savvy' made significantly greater use of ICT in these relationships and 'The Wired' made the least use of ICT in these areas. The other clusters tended to be between the two ends and tended not to be significantly different from each other in their use of ICT. Finally, models for ICT use by families showed that demographics, nation of origin, types of devices and services used, and attitude and interest in ICT all had a significant impact.
Brady, John,Ko, Daekyun The Korean Home Economics Association 2016 International Journal of Human Ecology Vol.17 No.1
A number of studies in recent years of have begun to look at the connection between country affinity (an interest in and admiration of a particular country) and a desire to buy the products and services of that country. Country affinity has been shown to be particularly important when consumers lack other sources of information about a good or service. However, except for direct questioning, methods to identify the affinity consumers might have for another country are lacking. This study examines the degree to which attending a movie set in a particular country will be related to an affinity for that country and possibly by extension the goods and services of that country. It is not the goal of this study to suggest that movies create the affinity, but rather that that the affinity will exist for viewers of the films. Two films set in Ireland and featuring Irish actors where shown to audiences composed of Korean students and a small number of Korean adults. As a point of comparison, students in two introductory consumer classes were also asked to complete a similar questionnaire. Four affinity factors were identified from a list of 17 items. Those who attended the historical drama showed a greater affinity for Ireland than those who attended the romantic musical. Affinity for Ireland among Koreans was also meaningful in predicting interest in purchasing Irish products.