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Can Socially Responsible Foreign Firms Attract Local Talents?
홍가혜(Gahye HONG),김은미(Eunmi KIM) 동아시아경상학회 2022 The East Asian Journal of Business Economics Vol.10 No.1
Purpose - Drawing upon signaling and social identity theories, this study explores the effect of engagement in CSR activities by foreign firms on applicants’ intention to apply. Furthermore, this study suggests CSR education as a moderator which strengthens the positive effects of the engagement in CSR activities on the intention to apply for potential job seekers. Research design, data, and methodology - One hundred and ninety-one undergraduate students were solicited to participate in this study. Participants were randomly assigned to two scenarios depicting different levels of a given foreign firm’s engagement in CSR activities. After reading the given scenario, respondents answered a series of questions on their intention to apply to the foreign organization. Result - The results from hierarchical regression reveal that Korean applicants have a more favorable perception of a foreign firm which performs engagement in positive CSR activities. Moreover, the positive effect of the engagement in CSR activities on the intention to apply has a greater impact for Korean applicants who had CSR education. Conclusion - The result indicates that foreign firms could overcome the liabilities of foreignness and attract local talent effectively, by engaging in CSR activities. Moreover, this study suggests the important role of CSR education, and significantly contributes to the international recruiting literature.
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다국적 기업 해외자회사의 현지 CSR 활동이 현지 구직자의 구직 의도에 미치는 영향: 국가이미지의 조절효과를 중심으로
홍가혜 ( Gahye Hong ),김은미 ( Eunmi Kim ) 한국국제경영학회 2018 國際經營硏究 Vol.29 No.3
In today’s globalized world, attracting local top talent is a competitive advantage for the success of a multinational enterprise in international markets. In general, foreign firms suffer from the liability of foreignness in local markets, thus they face greater challenges in attracting local potential job seekers. One of the strategy to acquire legitimacy in local markets is foreign firms’ corporate social responsibility (CSR) activities. Thus, this study investigates how local CSR activities of foreign firms affect to local applicant attraction. Furthermore, this study examines how country image moderates the positive effect of local CSR activities on local applicant attraction. Specifically, we suggest that the positive effect of local CSR might be stronger for foreign firms from emerging economies compared to developed countries. Based on an experimental study of 175 Korean job seekers, findings show that Korean job seekers are more likely to pursue jobs with foreign firms engaging in local CSR activities. Moreover, the positive impact of local CSR activities has a demonstrably stronger impact on job pursuit intentions for Chinese firms compared to US firms. Consequently, this study suggests local CSR activities as a meaningful way to attract local talent for foreign firms, especially from emerging economies.
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최고경영진의 인지적 특성과 최고경영자 특성이 R&D투자에 미치는 영향
조혜진 ( Hyejin Cho ),홍가혜 ( Gahye Hong ) 한국지식경영학회 2023 지식경영연구 Vol.24 No.2
본 연구는 최고경영진의 인지적 특성이 R&D투자에 어떤 영향을 미치는지 분석한다. 주의기반관점(attention-based view)에 기반하여 최고경영진의 미래지향성과 위험감수성이 R&D투자 수준을 높일 수 있음을 제시한다. R&D활동은 장기적으로 독점적인 지식을 생성하는 것을 목표로 삼고 있기에 기업의 미래성장가능성 및 경쟁우위를 이해하기위해 최고 경영진의 미래지향성과 위험감수성이 R&D투자에 미치는 영향을 이해하는 것이 중요하다. 추가적으로 최고경영진의 영향력을 조절하는 요인으로 CEO 관련 특성을 제시한다. CEO는 최고경영진의 리더역할을 하고 있기 때문에 만약 CEO의 의사결정권한이 높은 수준으로 집중되는 경우 최고경영진 자체의 특성이 R&D에 미치는 영향이 감소할 수 있다. CEO 특성 중 CEO 이사회의장 겸직 여부 및 CEO 소유지분을 통해 CEO의 높은 영향력을 측정하였다. 1994년부터 2015년까지 미국 제조업체 837개의 샘플을 기반으로, 최고경영진의 미래지향성 및 위험감수성이 높을수록 R&D집중도가 증가함이 나타났다. 그러나 CEO가 이사회의 의장도 겸임하며 높은 지분을 보유할 때, 최고경영진의 R&D집중도에 대한 영향력이 감소하였다. 이는 최고경영진과 CEO 사이에 상호작용이 있으며, CEO의 영향력이 커지고 의사결정권한이 높은 상태 및 구조에 따라 변화할 수 있음을 제시한다. 결론적으로 본 연구의 실증 연구 결과는 최고경영진의 주의와 CEO의 영향력 정도가 장기적인 관점에서의 지식 활용 및 개발을 촉진시키는 데 중요한 요소임을 시사한다. This paper investigates how TMT’s cognitive traits affect R&D investment. Drawing on the attention-based view, we propose that TMT’s future orientation and risk preference increase the level of R&D investment. As R&D activities have long-term goal of generating proprietary knowledge, it is important to understand how TMT’s attention toward future and risk affect R&D investment. Also, we test the moderating effect of CEO duality on R&D investment. As the CEO plays a leadership role in the TMT, if the CEO’s decision-making authority is highly concentrated, the impact of TMT on R&D may decrease. We measure CEO duality and CEO ownership stake as CEO characteristics. Based on a sample of 837 U.S. manufacturing firms, the results show that when TMT has a higher tolerance for risk and higher future orientation, R&D intensity increases. However, when CEO also serves as chairman of board and CEO has higher ownership, TMT’s influence on R&D investment weakens. This implies that TMT and CEO has power dynamic that can change based on CEO power supporting status. Overall, it suggests that TMT’s attention and CEO power are important factors to improve longer-term knowledge accumulation of firm.
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