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정말 MZ세대 직원은 까다로운 개인주의자일까? : 미디어에서 묘사된 MZ세대 조직원 특징에 대한 당사자의 주관적 인식연구
호규현(Gyu Hyun Ho),심승범(Seungbum Shim),조재희(Jaehee Cho) 한국언론학회 2023 한국언론학보 Vol.67 No.1
Recently, the phrase MZ generation, which refers to Generation M (born 1980-1994) and Generation Z (born 1995-2010), has been widely used in the media. The MZ generation in particular is getting a lot of attention for their qualities as organizational members since they will play a significant role in the organization in the future. However, compared to the active description of the MZ generation characteristics, the discussion on the concept seems to be insufficient. The concept of MZ generation is made up of two generations that can be up to 30 years apart in one category, and the two generations can be utilized in various ways depending on the speakers goal, such as being divided or combined. The appearance of MZ generation members depicted in the media is in a similar situation, and it may be inappropriate for an organization to manage MZ generation members based on these grounds. Therefore, this study attempted to directly examine the subjective perceptions of the parties on the characteristics of MZ generation members depicted in the media. To this end, the analysis was conducted by applying the Q methodology and conducting in-depth interviews. A total of 22 people were sampled and analyzed 11 each from Generation M and Generation Z who belonged to or had experience in the organization. According to in-depth interviews, research participants perceived that members of the MZ generation described in the media had similar characteristics, such as giving opinions without hesitation and prioritizing individuals over organizations, and evaluated these descriptions negatively. To apply the Q methodology, statements were composed focusing on three aspects of attitude to the concept of MZ generation. value to jobs and value to the organization. six subjective types of perception were derived as a result of the analysis. Attitudes toward the concept of the MZ generation were divided into negatively perceived types (Type I, Type II, Type IV) and insignificant types (Type III, Type V, Type VI) compared to aspects such as occupation or organization. There were types that valued jobs (Type II) or pursued professionalism (Type III), but most of them were low in value (Type I, Type IV, Type VI) or indifferent (Type V). The values of the organization were divided into various categories, such as considering the organization as a means (Type I), adapting to a purpose (Type II, Type IV), placing importance on the organizational culture itself (Type III), trying to obey the organization (Type V), and feeling that it does not belong to the organization (Type VI). This study identified how the parties perceive the characteristics of the MZ generation members depicted in the media and identified various subjective types of perceptions of the MZ generation members. Through this, as described in the media, it is suggested that members of the MZ generation need to perceive that various types exist rather than simply being treated like demanding individualists.
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정치인의 유튜브 정보서비스 질이 정치인 이미지 및 신뢰와 유권자의 사회 · 정치 참여의도에 미치는 영향
김종필(Jong-Pil Kim),호규현(Gyu Hyun Ho) 한국콘텐츠학회 2022 한국콘텐츠학회논문지 Vol.22 No.6
본 연구는 정치인의 유튜브 정보서비스 질과 정치인 이미지 및 신뢰와 유권자의 사회 · 정치 참여의도의 구조적 관계를 실증 분석하는 것이 목적이다. 이를 살펴보기 위해 유권자 306명을 대상으로 온라인 설문조사로 표집했으며 분석한 결과는 다음과 같다. 먼저, 정치인 유튜브 정보서비스의 질 요인들은 정치인의 이미지에 긍정적 영향을 미치는 것으로 나타났고. 그중 적시성, 신뢰성은 정치인의 신뢰에 긍정적 영향을 미쳤으나 유희성은 영향을 미치지 않았다. 유튜브를 통한 정치인 이미지와 신뢰 모두 유권자의 사회 · 정치 참여의도에 긍정적인 영향을 미치는 것으로 나타났다. 간접효과를 살펴본 결과, 정치인 이미지는 정보서비스의 질과 사회 · 정치참여의도에 간접효과를 나타냈으며, 정치인 신뢰는 적시성 · 신뢰성에서만 사회 · 정치 참여의도에 간접효과가 있는 것으로 나타났다. 본 연구는 정치인의 이미지와 신뢰가 시민들의 사회 및 정치참여에 호소하는 주요 변인이라는 사실이 유튜브에서도 적용된다는 것을 밝혀낸 의의가 있다. The purpose of this study is to analyze the structural relationship between politicians YouTube information service quality, politicians image and trust, and voters social and political participation intentions. To investigate this, 306 voters were sampled through an online survey. The quality factors of the politicians YouTube information service were found to have a positive effect on the image of a politician. Among them, timeliness and reliability had a positive effect on the trust of politicians, but playfulness did not. Both the image and trust of politicians through YouTube were found to have a positive effect on voters intention to participate in society and politics. As a result of examining the indirect effect, it was found that the image of a politician had an indirect effect on the quality of information service and the intention to participate in society and politics. This study is significant in revealing that the fact that the image and trust of politicians is a major variable that appeals to citizens social and political participation is also applicable to YouTube.
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