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속눈썹미용 서비스품질과 지각된 가치가 행동의도에 미치는 영향
김수지 ( Soo-ji Kim ),허혜순 ( Hye-soon Heo ),우미옥 ( Mi-ock Woo ) 한국미용학회 2021 한국미용학회지 Vol.27 No.6
In this study, a questionnaire survey was conducted with women aged 20 to 50, in order to find how the service quality of eyelash beauty treatment and perceived value influence their behavior intention. For data analysis, SPSS23.0 and JAMOVI 1.6.16 program were used. For reliability verification, Cronbach’s α value was analyzed, and Pearson correlation analysis and hierarchical regression analysis were conducted. Firstly, according to the analysis on the influence of service quality on perceived value, assurance and empathy as the factors of service quality positively and significantly influenced perceived value. Secondly, according to the analysis on the influence of service quality and perceived value on behavior intention, assurance positively and significantly influenced behavior intention; responsiveness negatively and significantly influenced behavior intention. Therefore, The more assurance in perceived value and service quality, and the lower responsiveness in service quality, the more behavior intention.
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김정현(Joeng-Hyun Kim),김순경(Soon-Kyoung Kim),허혜순(Hye-Soon Heo) 한국인체미용예술학회 2012 한국인체미용예술학회지 Vol.13 No.2
The National Hairstyling Competition improves the quality of hairstyles and encourages the participants to create creative hairstyles in terms of style and color. They need to come up with a high level of hairstyles with creativity and strenuous efforts. Thanks to these efforts, they can build and accumulate new skills. In most previous studies, review of the National Hairstyling Competition and comparison and analysis of certain topics were major concerns. Hence, the general analysis of each event and hairstyling has been relatively poor. Therefore, this study has attempted to analyze hairstyles, focusing on systematic hairstyling events based on previous studies. According to the study, beautiful, gentle, and feminine aspects were emphasized in hairstyling events. In addition, modern, creative, bold, and formative aspects were commonly observed. In terms of color, contrast, or natural beauty of gradation was detected. It is expected that this study will set the direction for the development of hairstyling events in the National Hairstyling Competition, make more hairdressers become interested in the competition, and lead a new trend in various sectors by improving the quality of hairstyling.
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