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소비가치가 공연이벤트의 선호도와 상품속성에 미치는 영향연구
한현숙 ( Hyun Sook Han ) 관광경영학회 2015 관광경영연구 Vol.66 No.-
The purpose of this study was to verify the effect relationship between the consumption value, performing event preferences, and performing event product attributes of university students. Main analysis results showed that performing event consumption value reflected individuality value, social value, epistemic value, emotional value, and functional value, and performing event product attributes reflected core product attributes, actual product attributes, augmented product attributes, and core/actual product attributes. Hypothesis testing results showed that, first, individuality value had a negative effect on classic preferences but social value had a positive effect. Social value had a negative effect on musical preferences but functional value had a positive effect. Epistemic value, emotional value, and functional value had positive effects on play preferences but identity value and social value had negative effects, and while individuality value and emotional value had a positive effect on popular music preferences, social value had a negative effect. Second, after verifying effects between consumption value and performing event product attributes, it was found that while individuality value and emotional value had a positive effect on performing event core product attributes, social value and functional value had a negative effect. Social value had a positive effect on augmented product attributes and individuality value had a negative effect on actual product attributes and core actual product attributes. Emotional value had a positive effect on actual product attributes and core actual product attributes and functional value had a positive effect on core actual product attributes. The results of this study will aid university students in their audience development if used as baseline data when establishing performing event marketing strategies and product planning.
공연이벤트 관람 장애요인과 태도 및 구매 의도의 영향관계
한현숙 ( Hyun Sook Han ) 한국이벤트컨벤션학회 2006 이벤트 컨벤션 연구 Vol.2 No.3
The aim of this study is to examine the interrelationship of performing event attitude, purchase intention and participation barrier factors. The results of the survey show that barrier factors for participation influence the attitude and purchase intention of the performing event. In the current performing event market, which has focused on the structural barrier factor, should change its direction into overcoming perceptual and intrapersonal barrier for performing event participation. The performing event marketing should emphasize on forming a positive perception or changing a negative perception for the event participation.
이벤트프로그램이 테마파크 이미지 형성에 미치는 영향연구
한현숙 ( Hyun Sook Han ) 한국이벤트컨벤션학회 2006 이벤트 컨벤션 연구 Vol.2 No.1
Festival and special events in helping to create attractive destination themes and positive images. The opening of the event can be a tool to advertise about the place for marketing. Event is a great tool of building an image of new attraction in a theme park. Also event often adapts as a critical strategy of management for its efficiency compared with other physical investment. However there are less studies on the relation between event program and image of theme park so far. Based on the case analysis in this study, several issues are brought as below. First, Factors of cognitive image in event programs affect the whole image of Everland. Second, Factors of affective image in event program affect the whole image of Everland. The whole image of the theme park is in proportion to visitor`s satisfaction as well as building positive image about the theme park. The whole image of the theme park affects revisit to the theme park. Therefore visitor`s satisfaction and revisit have economic impacts in the theme park directly, it is necessary to understand the importance of event programs and strategical improvement.
환대공익광고 수용자의 감정과 감정반응이 광고태도와행동의도에 미치는 영향연구
한현숙 ( Hyun Sook Han ) 관광경영학회 2014 관광경영연구 Vol.62 No.-
The purpose of this study is to verify the effects of a hospitable public service advertisement`s emotion and emotional responses on the attitude toward the advertisement and behavioral intention and provide foundational data to promote hospitable public service advertisements effectively afterwards. According to the results of positive analysis, “value”, “necessity”, and “favorable impression” among the feelings of a receiver toward a hospitable public service advertisement indicated positive effects on the attitude toward the advertisement and behavioral intention. A audience`s multi-dimensional emotional responses (positive empathy, sympathy, negative empathy) toward the hospitable public service advertisement hardly showed any effects on the attitude toward the advertisement. Among the audience`s multi-dimensional emotional responses toward the hospitable public service advertisement, “negative empathy” indicated negative effects on behavioral intention whereas “positive sympathy” exerted positive effects. This study has made a chance for discussion to apply the concepts of emotion and multi-dimensional emotional responses to the hospitable public service advertisement and measure the effects from the aspects of marketing for the first time. It is expected that positive research on multi-dimensional emotional responses will be conducted more actively afterwards so that it can contribute to the successful promotion of hospitable public service advertisement.
The Effect of Ionic Strength on the Forces between Bilayers of Multilamellar Liposome
유병설,한현숙,Yu, Byung-Sul,Han, Hyun-Sook 생화학분자생물학회 1985 한국생화학회지 Vol.18 No.3
Multilamellar liposomes were formed spontaneously when isolated phospholipids were dispersed in glucose solution. And the effects of the amount of charged molecules in bilayer of the liposomes and the ionic strength of the medium on the forces between the bilayers of the liposomes were observed through the osmotic behavior of the liposomes using spectrophotometry. The greater the content of charged molecules, the more sensitive the osmotic behavior. The osmotic behavior of the liposomes was decreased according to the increase of the ionic strength of the glucose solution, and there was no volume change under more than 0.1 of ionic strength. Phosphatidyl choline을 글루코즈용액에 현탁시켜 multilamellar liposome을 만들었다. Liposome의 bilayer 사이의 반발력과 인력과의 관계를 분광법을 써서, liposome의 생체막과 유사한 현상인 삼투압적 성질로 관찰하였다. Liposome중에 전하를 띄는 물질 (dicetylphosphate, stearylamine)을 첨가하여 그 양을 증가시키자 liposome의 삼투압적 성질이 증가하였다. Liposome이 현탁되어 있는 medium의 이온강도가 증가할수록 liposome의 부피가 감소하였으며 상투압적 성질도 감소하였다.
이온강도가 인공막의 삼투압적 성질에 미치는 영향에 대한 연구
유병설,한현숙 ( Byung Sul YU,Hyun Sook Han ) 생화학분자생물학회 1985 BMB Reports Vol.18 No.3
Multilamellar liposomes were formed spontaneously when isolated phospholipids were dispersed in glucose solution. And the effects of the amount of charged molecules in bilayer of the liposomes and the ionic strength of the medium on the forces between the bilayers of the liposomes were observed through the osmotic behavior of the liposomes using spectrophotometry. The greater the content of charged molecules, the more sensitive the osmotic behavior. The osmotic behavior of the liposomes was decreased according to the increase of the ionic strength of the glucose solution, and there was no volume change under more than 0.1 of ionic strength.