신생 저비용 항공사의 수요 특성에 관한 연구

한도희(Do Hee Han) 한국항공대학교 경영연구소 2011 산업과 경영 Vol.18 No.1

At present the number of low cost carriers(LCCs) have increased in US, Europe, Asia and Africa, the reason why deregulation and open skies policy world wide. LCCs have been well known in terms of business model which is offering the low fare by reducing their operation cost. New entrant is setting their fare by benchmarking their competitors and around 80%~85% of incumbent without any feasibility study such as demand pattern, price elasticity, seasonality and customer preference. So this paper focuses on demand for domestic flight in Korea. With advent of LCCs in air transport markets, airlines have had sever competition in the market. New entrants have tried various marketing activities to attract travelers from competitors such as full service carriers and existing LCCs. For increasing market share and settle down new entrant soon, new entrant airlines should know demand properties such as demand patterns, price elasticity, seasonality and customer preference. In this paper, we concentrate on the analysis of such properties in domestic flights air transport market.

신생 저비용 항공사의 수요 특성에 관한 연구

한도희 ( Do Hee Han ) 한국항공대학교 경영연구소 2011 경영연구 Vol.18 No.1

At present the number of low cost carriers(LCCs) have increased in US, Europe, Asia and Africa, the reason why deregulation and open skies policy world wide. LCCs have been well known in terms of business model which is offering the low fare by reducing their operation cost. New entrant is setting their fare by benchmarking their competitors and around 80%~85% of incumbent without any feasibility study such as demand pattern, price elasticity, seasonality and customer preference. So this paper focuses on demand for domestic flight in Korea. With advent of LCCs in air transport markets, airlines have had sever competition in the market. New entrants have tried various marketing activities to attract travelers from competitors such as full service carriers and existing LCCs. For increasing market share and settle down new entrant soon, new entrant airlines should know demand properties such as demand patterns, price elasticity, seasonality and customer preference. In this paper, we concentrate on the analysis of such properties in domestic flights air transport market.

저비용 항공사 고객 지향적 상품설계: 디 번들링과 리 번들링 전략

한도희 ( Do Hee Han ),박광식 ( Kwang Sik Park ) 한국항공경영학회 2013 한국항공경영학회 춘계학술대회 Vol.2013 No.-

항공운송산업에서 수익성의 달성은 높은 고정비용 구조, 차입금, 낮은 진입장벽, 주기적인 경기변동과 유가의 변동으로 어려운 과업이 되고 있다. 부가수익은 이러한 어려운 과업을 일부분 극복할 수 있는 방법으로 알려져 있다. 오래된 부가수익의 형태는 기내에서의 면세품 판매이었다. 그리고 오래전부터 항공사들은 단일가격에 항공사의 상품과 서비스를 번들링 패키지로 판매 해왔다. 항공 산업의 높은 경쟁 환경은 항공사가 저 운임을 제시하고 그들의 수익을 최대화하기 위하여 번들링으로 판매되어왔던 항공사의 상품이나 서비스를 디 번들링과 리 번들링의 전략을 전개하면서 부가수익을 최대화 하려는 노력을 지속적으로 하기 시작했다. 그러므로 부가수익은 의심할 것도 없이 산업내에서 급성장하고 있으며 마케팅 믹스에서 핵심역량으로 부각되고 있다. 본 연구는 최근 항공운송산업의 전략적 마케팅에서 화두가 되고 있는 디 번들링 및 리 번들링 전략에 대한 이론과 사례 분석을 토대로 국내 항공운송서비스에 적용될 수 있는 방안을 모색하기 위한 탐색적 연구를 실시한다. Achieving profitability in the air transportation industry is becoming an increasingly difficult task due to the high fixed cost structure, over leveraged balance sheets, low barriers to air transportation industry entry, cyclical macroeconomics and fuel prices. Ancillary revenue can go some way to address those difficult task. The oldest forms of ancillary revenue is in-flight sales of duty free products, and for decades the legacy carriers had sold airline products and services under bundling package with one price. The industry operates in high competitive environments leads to airlines are starting to de-bundling and re-bundling from bundling package of their services and products to maximize their profits while the maximizing an ancillary revenue, so unquestionably the ancillary revenue is fast becoming the next milestone for the industry as it has become a core competency within marketing mix. At new trend in strategic airline marketing in terms of de-bundling and re-bundling, it`s important to conduct exploratory study to find the way that can be applied in domestic air transportation market on the basis of the theoretical and case analysis.

저비용 항공사 운용 및 특성에 대한 기존연구의 고찰과 연구과제

한도희 ( Do Hee Han ),윤문길 ( Moon Gil Yoon ) 한국항공경영학회 2013 한국항공경영학회지 Vol.11 No.1

국내외에서 LCC에 대한 사업운영과 특성에 대하여 많은 연구가 수행되어 왔다. 항공운송시장의 경쟁이 더욱 심화 될 것으로 예상되지만, LCC는 다양한 전략과 혁신적인 노력으로 지속적으로 성장할 것으로 추정되고 있다. 본 연구에서는 30년 이상 지속적으로 발전하고 있는 저비용항공사의 운영 및 특성에 대한 기존 연구를 유형별로 분석하여 향후 저비용 항공사의 발전을 위한 이슈와 연구 과제를 도출하고자 한다. 즉, LCC의 사업운영과 관련된 기존의 많은 연구를 유형화하여 분석하여 정리하였고, 이를 바탕으로 새로운 연구주제를 탐색하고 제안하고자 한다. 항공운송시장은 불확실성과 사회경제적 외부변수의 영향이 큰 시장이다. 따라서 불확실한 미래 항공운송시장에서 LCC가 지속적으로 성장하기 위해서는 다양한 전략 수단이 필요하고, 이를 위해 많은 연구활동이 뒷받침 되어야 한다. 본 연구가 국내외의 제한된 문헌연구을 기반으로 LCC 사업운영에 대한 연구유형을 분석하고 새로운 연구주제를 제안하지만, 본 연구가 LCC에 대한 더 많은 연구활동의 활성화에 기여할 수 있을 것으로 기대한다. In this study, we are analyzing the trends and the future of the aviation market environment that can respond to the frequent changing challenges which have been in a continuous development and research related to low cost airlines(LCCs) from more than 30 years. Around the world including Korea, a lot of research has been carried out against the characteristics of LCC for business operations. Therefore, the purpose of this study is to share the results of ongoing research on the analysis performed by the LCC on operating issues, the existing research and the derive research issues for the future development of LCC. The result of the research can be challenging for the future development in the area of LCC which are; 1)the redesign of business model for new products, re-bundling and de-bundling of products, a long-haul flight planning, 2)revenue generating by new demand creating, affiliate product development and revenue management, 3)analyze of customer satisfaction, their preferences, values, purchasing behavior, service quality, and customer profiles that contain customer behavior characteristics, 4)airline alliances, transfer services, non-airline partnership and in the area of safety.

한국 토착유기농업의 토양비옥도 증진책에 대한 환경보전적 기능 평가

손상목(Sang-Mok Sohn),한도희(Do-Hee Han) 한국토양비료학회 2000 한국토양비료학회지 Vol.33 No.3

관행농법, 시설재배 및 유기농법 재배지 토양의 화학적 특성과 배추, 상추의 NO₃^-집적량 차이

손상목 ( Sohn Sang-mok ),한도희 ( Han Do-hee ),김영호 ( Kim Young-ho ) 한국유기농업학회 1996 韓國有機農業學會誌 Vol.5 No.1

In order to get some basic datas on environmental friendly funtion against soil and water pollution and safe vegetable production by organic farming, chemical characteristics of soils cultivated by the conventional farming, greenhouse cultivation and organic farming and acumulation of NO₃^- in Chinese cabbage and lettuce were analysed. The highest value of NO₃^- -N in 0-30cm subsoil of organic farming was found among the 3 different fanning systems, and it was 3.6 and 6.6 times higher than those of conventional farming in Chinese cabbage and lettuce respectively. P₂O₅ also show high accumulation in the rhizosphere of organic fanning compared to convnetional farming. The accumulation of NO₃^- -N and P₂O₅5 in the rhizosphere of organic farming were similar to those of greenhouse cultivation. The NO₃^- accumulation in Chinese cabbage and lettuce by organic farming reach 3224ppm in Chinese cabbage and 2543ppm in lettuce and it were 4.7 and 6.4 times higher than those of convnetional farming. It is urgently necessary to introduce the basic standard of IFOAM, EU and FAO/WHO Codex on organic agriculture into korean organic agriculture for operation of environmental friendly system and production of safe vegetable in terms of NO₃^-.

탄탈륨 함유 9%Cr 페라이트/마르텐사이트 강의 미세조직 및 기계적 특성

백종혁 ( Jong Hyuk Baek ),한창희 ( Chang Hee Han ),김성호 ( Sung Ho Kim ),이찬복 ( Chan Bock Lee ),한도희 ( Do Hee Hahn ) 대한금속재료학회 ( 구 대한금속학회 ) 2009 대한금속·재료학회지 Vol.47 No.4

It was evaluated that the microstructural and mechanical properties of Ta-bearing 9Cr-0.5Mo-2W ferritic/martensitic experimental steels. All the experimental steels showed the tempered martensitic microstructures, and M23C6 carbides, whose sizes were ranged from 200 to 300 nm, were easily observed at both boundaries of the prior austenite grain and the martensite lath. In addition, a relatively large Nb-rich MX carbonitrides were intermittently detected at the prior austenite grain boundaries, whereas a lot of V-rich MX carbonitrides, whose mean diameter was less than 50 nm, were observed randomly at both boundaries. Ta was mainly incorporated into the V-rich MX carbonitrides rather than the Nb-rich ones and their content was spanned from 5 to 20 at.%. Ta contents within the MX precipitates also increased as the content of Ta increased. Because the Ta addition into the steels would be attributed to the precipitation strengthening, solid solution strengthening and lath width reduction, it was shown that the mechanical properties, including hardness, tensile strength and creep rate of the 9%Cr-0.5Mo-2W steels were improved by the increase of Ta content. Especially, 9Cr-0.5Mo-2W-0.3V-0.05Nb-0.14Ta steel was revealed to be relatively excellent in the application for the SFR fuel cladding.