http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
델파이 기법을 이용한 대표적인 한국의 맛과 음식에 관한 연구
차성미,정라나,정서진,김광옥,한귀정,이새롬,Cha, Sung-Mi,Chung, La-Na,Chung, Seo-Jin,Kim, Kwang-Ok,Han, Gwi-Jung,Lee, Sae-Rom 한국식품조리과학회 2010 한국식품조리과학회지 Vol.30 No.2
The present study attempted to conceptualize Korean typical tastes, flavors and foods and to gather professionals' opinions about the globalization of Korean foods. A total of 23 experts participated in a three round survey using the Delphi technique, which was used to integrate and share the professional ideas of each expert. The survey was categorized into two parts: 1. Korean typical tastes and flavors, 2. Korean typical foods. According to the results, 'hot chili pepper', 'Kimchi', 'soy sauce', and 'garlic' were represented as Korean typical tastes and flavors. Also 'harmonized' was determined to be a type of food that should be introduced to foreigners and, 'sweet' and 'tart' were shown to also be liked by foreigners. In addition, 'neobiani', 'kalbi', 'bibimbap', 'kimchi', 'japchae', and 'neobiani' were categorized as typical Korean foods, foods that should be introduced to foreigners, and foods that would be liked by foreigners. These results showed that appropriate foods should be globalized and R&D should be expanded to determine the preferences of foreigners in terms of tastes and flavors.
국내 체류 외국인 및 내국인의 전통향토음식에 대한 기호도 비교 분석
차성미 ( Sung Mi Cha ),정라나 ( La Na Chung ),정서진 ( Seo Jin Chung ),김광옥 ( Kwang Ok Kim ),이새롬 ( Sae Rom Lee ),김행란 ( Haeng Ran Kim ),한귀정 ( Gwi Jung Han ),이진영 ( Jin Young Lee ) 한국식생활문화학회 2012 韓國食生活文化學會誌 Vol.27 No.3
This study was conducted to compare the preference and satisfaction for Korean traditional foods (Jeonju Bibimbap, Daetongbap, Jeonbokjuk, Jorangiddockguk, Hobakbumbuk, Darkgalbee, Eonyang Bulgogi, Moyackgwa, Insam Jeonggwa, Maejackgwa) in foreigners and Koreans. In this study, 27 foreign and 31 Korean university students were surveyed. Statistical analysis and Mann-Whitney U test were performed using the SPSS statistical package (17.0). The major findings were as follows: 1) Foreigners had higher experience of eating Darkgalbee (84.6%), Jeonju Bibimbap (80.8%), Daetongbap (53.8%), and Jeonbokjuk (53.8%) among Korean traditional foods, whereas their eating experience of Insam Jeonggwa (3.8%), Maejackgwa (11.5%), Moyackgwa (15.4%) and Jorangiddockguk (23.1%) was lower. 2) Foreigners and Koreans both liked sweet taste, but disliked sour taste, bitter taste, garlic flavor, sesame flavor, and soy sauce flavor among the sensory characteristics of Korean traditional foods. 3) Foreigners scored their overall satisfaction of Korean traditional foods in the order of Jeonju Bibimbap (7.70±0.95), Eonyang Bulgogi (7.62±2.10), Daetongbap (7.59±1.60), Darkgalbee (7.20±1.56), and Jeonbokjuk (6.67±1.64), whereas Koreans rated higher scores for Eonyang Bulgogi (8.28±1.19), Darkgalbee (8.20±1.00), Jeonju Bibimbap (7.73±1.08), Jeonbokjuk (7.69±1.44), and Moyackgwa (7.43±1.52).
차성미(Sung-Mi Cha) 한국조리학회 2023 한국조리학회지 Vol.29 No.12
This study investigated key words related to Hansik globalization using big data collected from social media and examined peoples perception about Hansik globalization. A total of 49,765 keywords related to Hansik globalization were collected from social media, including Hansik globalization, K-food, and Hansik industrialization. In particular, Kimchi, exportation, culture showed a considerably high TF and TF-IDF value. The influence of the key words was identified through connection degree centrality, closeness centrality, and eigenvector centrality. Based on CONCOR analysis, the key words were categorized into ‘Continuous discovery of representative items’, ‘Response to diversification of consumption’, ‘Support for entry into overseas markets’, ‘K-food localization’, ‘Diversification of Hallyu contents’ and ‘Strengthen platform competitiveness’. Based on the classified six clusters, this study finally presented practical implications for revitalizing Hansik globalization and industrialization.
계층분석과정(AHP)을 이용한 해외 한식당 브랜드 커뮤니케이션 전략의 우선순위 결정
차성미 ( Sung Mi Cha ),양일선 ( Il Sun Yang ),백승희 ( Seung Hee Baek ),김윤지 ( Yoon Ji Kim ),정진이 ( Jin Yi Jeong ) 한국식생활문화학회 2012 韓國食生活文化學會誌 Vol.27 No.3
This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the ``Identification of the BI and positioning of Korean restaurants`` followed by ``Development of Korean food content for overseas promotion,`` ``Development of locally customized Korean food recipes and new Korean menus,`` ``Development of marketing communication strategies for Korean restaurants by countries,`` and ``Development of Korean restaurant differentiation strategies.`` The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.
연구논문 : 학교급식에서의 절임배추 이용 실태 및 구매 촉진에 관한 연구
차성미 ( Sung Mi Cha ),한귀정 ( Gwi Jung Han ),이새롬 ( Sae Rom Lee ),박영희 ( Young Hee Park ) 한국식생활문화학회 2010 韓國食生活文化學會誌 Vol.25 No.2
In recent years consumers have become used to products geared toward a more convenient lifestyle, thus, the demand for salted-cabbage, for use in preparing Kimchi is increasing. This study aims to investigate purchasing factors, the satisfaction and demands of salted-cabbage, and to ascertain a marketing strategy for expanding the use of salted cabbage in food-service departments of schools. Self-administered questionnaires were collected from 131 buying agents who manage food materials for schools, and statistical data analysis was completed using the SPSS V.14.0 program. 46.9% of the participating respondents were from elementary schools, 27.7% from middle schools, and 25.4% were from high schools.. Most of the subjects (67.9%) recognized the salted cabbage retailed for foodservice, but 62.3% of these had not purchased them, due to both their lack of trust in the sanitation and raw material handling of the food product, and the high price. Respondents considered different factors when deciding whether or not to purchase: the origin (local or imported) of the cabbage, hygiene, and taste, as well as characteristics such as the cabbage weight, package weight, and package materials. The score of post-behavior intentions as well as overall satisfaction was rather high. Also, they perceived the need of strategic promotion for enlarging the market portion of salted-cabbage. These results will done the guidelines for diversifying the salted-cabbage market and for creating an added value of agricultural products in rural areas.