http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 정진생 (검색결과 9 건)
- 무료
- 기관 내 무료
- 유료
-
정진생 문화관광연구학회 2003 문화관광연구 Vol.5 No.1
This study is analysed the Tourist’s behavior in order to identify of attributes fator of tourism destination image. Attributes factor of tourism destination image are formed based on the perceptions of physical attributes of a tourist place and plays an important role in changing primary awareness set into secondary awareness set. Data is corrected from six different national park(Mt. Sorak, Mt. Halla, Mt. Jiri, Mt. Naejang, Mt. Togyu, Mt. Kyeryoung). The statistical analysis of the data is conducted using techniques of frequency analysis, factor analysis, t-test, ANOVA, regression analysis. The results of this study analysis is analyzed that attributes factor of tourism destination image is very much affected to fator 3.
-
정진생 문화관광연구학회 2001 문화관광연구 Vol.3 No.2
This study was analysed the Youth-Tourism behavior in order to identify youth's travel pattern. The young people group is getting more important in the tourism industry. The memories and image of tour areas they are experienced that would affect them as tour consumers with the purchasing ability of their own. This study has aim giving direction to tourist-oriented marketing strategy satisfying youth tourists' needs and wants.
-
-
정진생(Jin-Saeng Jeong) 한국여행학회 2001 여행학연구 Vol.13 No.-
This study was executed through hotel women employee about job satisfaction for the method to realize the efficiency of organization through linking a person with system in human resource. It was focused on the job characteristics of hotel women employee and identified interrelation between job satisfaction based on the theory of job characteristics which is recognizing the difference of the same work. Thus, this study attempted to review related literatures and empirical analysis of hotel women employee. Therefore, company should be well organized for product-oriented management and substantial employee management in human resource. To the conclusion, women employee can have responsibility and attachment to their work. Moreover, they can seek the happiness of life by work activities.
-
한학진,정진생,유행주 한국관광연구학회 2006 관광연구저널 Vol.20 No.3
본 연구는 최근에 각광을 받고 있는 숫자마케팅을 활용하여 관광안내전화번호를 마케팅 하고자 하였다. 숫자마케팅을 활용하여 전화번호나 브랜드를 홍보하게 되면 기업이나 제품의 특성을 독특하고 효과적인 방법으로 알릴 수 있는 기회가 될 수 있다.특히, 내외국인의 관광안내서비스를 독특하고 기억에 남을 수 있는 전화번호를 생성하여 관광객으로 하여금 이용하게 한다면 관광안내서비스의 효율성을 기할 수 있을 것이다.연구결과 관광안내전화번호로서 ‘2525’ 혹은 ‘2020’을 선호하고 있는 것으로 나타났다. 따라서, 이를 전국단위 대표 관광안내 전화번호로 생성하여 적극적인 홍보를 한다면 관광객들이 쉽게 기억하고 이용하게 됨으로서 우리나라 관광안내 서비스를 한층 높이는데 기여할 것으로 기대된다.
-
신상준,정진생 문화관광연구학회 2000 문화관광연구 Vol.2 No.2
This study places an purpose to suggesting marketing strategies to the marketters in airlines and contributing to the development of airlines through presenting characteristic profiles for subdivided markets; for this purpose the importance properties of airline passengers are factorized on the international lines passengers of Korea and the properties are got hold of on account both of population statistics variables and the general ones of airline passengers. In the characteristics of subdivided market, the criteria of selecting airlines are appeared to be so different according to passengers' purchasing behavior that each airlines should build up appropriate strategies suitable for the subdivided patterns of airline-demanding markets. On the bases of the analysis, the marketing strategies of airlines could be suggested as follows. First, each airline have to find out accurately how much services given by airlines and property of importance in selecting airlines have influence on the contentment factors of airline passengers. These factors should effectively be took advantage of in establishing airlines marketing strategies. Second, with the promoting activities for enhancing competition by way of the increase of demanding airline markets, the grounds for satisfying the customers' touches should be prepared, and the promoting strategies ought to be established through them. Third, on the basis of the understanding the properties of subdivided markets by means of subdivision of airline passengers, the improvement of services and marketing strategies have to be found out for providing and satisfying passengers' conveniences. This study centers around the determining factors which have influence on passengers' behavior of selecting airlines and the properties of subdivided markets as well, but the following are presented as limits. First, by limiting the study subjects in this paper to the Korean passengers using international lines who enter Korea through the first and second stations of Kimpo International Airport, the problem of representativeness is included in deducing the entire characteristics of main group. Second, the systematic analyses on the objective indications such as passengers' images for the airlines and repurchasing will, delays and cancellations of flights, are not performed. In spite of these limits, the significance of this study is in being a foundation of establishing marketing strategies of national airlines by finding out airline passengers' selecting behavior according to subdivided markets. Airlines in Korea have to enhance the international competition to overcome the rapid changes of business environments, and they must establish effective marketing strategies through the properties of subdivided markets presented in this paper.
-
관광레저형 기업도시 개발에 따른 갈등 분석: 무주, 태안, 영암․해남기업도시를 중심으로
고석영,이영관,정진생 한국관광학회 2009 관광학연구 Vol.33 No.3
The purpose of this study was to analyze conflict factors of tourism developmental process in Muju, Taean, and Youngam․Haenam based on local residents and local levels of government. Data was analyzed by mean, percentile, t-test, oneway-ANOVA, correlation, and multiple regression. The major findings of this study were as follow; first, a main cause of conflict was a significant difference according to sex and age. Second, a solving cause of conflict was a significant difference according to age, educational background, and residential area. Third, Youngam and Haenam were less conflict and Muju was much conflict. Fourth, there was a same opinion about a main cause of conflict in local officials and local residents. Fifth, there ware a better solutions with compromise than solutions with oppression in order to improve tourism developmental conflict.
-
-
Han Hag-Chin(한학진),Yoo Haeng-Joo(유행주),Jeong Jin-Saeng(정진생) 한국관광연구학회 2006 관광연구저널 Vol.20 No.3
본 연구는 최근에 각광을 받고 있는 숫자마케팅을 활용하여 관광안내전화번호를 마케팅 하고자 하였다. 숫자마케팅을 활용하여 전화번호나 브랜드를 홍보하게 되면 기업이나 제품의 특성을 독특하고 효과적인 방법으로 알릴 수 있는 기회가 될 수 있다. 특히, 내외국인의 관광안내서비스를 독특하고 기억에 남을 수 있는 전화번호를 생성하여 관광객으로 하여금 이용하게 한다면 관광안내서비스의 효율성을 기할 수 있을 것이다. 연구결과 관광안내전화번호로서 ‘2525’ 혹은 ‘2020’을 선호하고 있는 것으로 나타났다. 따라서, 이를 전국단위 대표 관광안내 전화번호로 생성하여 적극적인 홍보를 한다면 관광객들이 쉽게 기억하고 이용하게 됨으로서 우리나라 관광안내 서비스를 한층 높이는데 기여할 것으로 기대된다.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
