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SNS 뷰티서비스 정보특성이 정보만족, 구전의도 및 방문의도에 미치는 영향
정지선(Ji-Sun Joung) 한국인체미용예술학회 2019 한국인체미용예술학회지 Vol.20 No.2
This study attempted to investigate how the characteristics of social media-based beauty service information are related with information satisfaction, word-of-mouth intention and visit intention. Specifically, the effects of usefulness, timeliness, conciseness, vividness and consensus on information satisfaction, influence of information satisfaction on word-of-mouth intention and visit intention and correlations between word-of-mouth and visit intention were analyzed. For this, a questionnaire survey was conducted among women who had acquired beauty service information on social media prior to the study; a total of 204 copies were selected through convenience sampling and used for analysis, using SPSS ver.24 and AMOS ver.24. The results found the following: Among the five independent variables, only usefulness, conciseness and consensus showed a significant influence on information satisfaction. In addition, information satisfaction had an effect on word-of-mouth intention and visit intention with statistical significance. Word-of-mouth intention also had a significant influence on visit intention. These results show that beauty service information obtained through social media is useful to users. Information satisfaction increased as the information was sorted in a simple and easy-to-view way after getting consent from other users. Therefore, this study is meaningful in that it confirmed that beauty service information on social media should be provided in a simple and uncomplicated manner with a segmented keyword (hashtag).
CRM 활동이 관계편익, 관계몰입 및 행동의도에 미치는 영향 : 미용산업을 중심으로
성현선,정지선 동양대학교 2010 동양대학교 논문집 Vol.14 No.1
The study examines the influences of CRM activites to the relational benefits, relational commitment and behavioral intention. First of all, CRM activities were classified into 3 categories using factor analysis: continuous contact, discriminated management, typical compensation. Or Relational benefits were classified into 3 categories: social benefits, customization benefits, economic benefits. To analyze the data, with SPSS program (Ver.12.0) and AMOS program (Ver.5.5). The result of fators analysis, only discriminated management have a positive effect with continuous contact, discriminated management and typical compensation. Second, continuous contact, discriminated management and typical compensation have a positive with relational commitment. Furthermore all benefits have a positive with behavioral intention.