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호텔 외식사업의 운영현황 및 경영전략에 관한 탐색적 연구
정용해 ( Yong Hae Chung ),이영남 ( Young Nam Lee ),정승환 ( Seung Hwan Jeong ) 한국호텔리조트카지노산학학회 2004 호텔리조트연구 Vol.3 No.1
As a strategic way to survive in the market, under the most severe and competitive in economic depression for a long time, this research is targeting to maintain market competitiveness by attaching niche-market in manner of distinctive way in the study of operational status and commercial region-wise classification of the current hotel restaurant & beverage business. This study is to find out problems and present facts of hotel restaurant & business by practically analyzing them and searching to improve it increase sales amount and to establish proper marketing strategy in the business actiration.
정용해(Yong Hae Chung) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.6
This study is to identify whether the benefit and cost of wines influence the consumer`s purchasing intention and suggest practical implication in wine industry. To achieve this goal, we carried out a survey targeting visitors who purchased the wines in wine shop. After eliminating incomplete questionnaires, total of 200 questionnaires were obtained and SPSS 15.0 was used to analyze it. The finding showed that First, all of the wine benefit influenced to purchasing intention. Second, the wine cost is partially influenced to purchasing intention. On the basis of this study, more implications and improvement to develop the wine industry are discussed in relation to future research.
커피전문점의 선택속성이 고객만족과 충성도에 미치는 영향 연구
김동준(Dong Joon Kim),정용해(Yong Hae Chung) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.1
The purpose of this study is to examine the impacts of selection attributes of coffee shop on customer satisfaction and royalty. Therefore, this study investigated the effects of materiality, comfort, reliability, reactivity guarantee on customer satisfaction and royalty through a demonstrative analysis. Total 250 sheets of questionnaire were distributed to them, and 227 valid and complete questionnaire were collected from them for empirical data analysis. The results of the practical analysis can be summarized as follows. First, as for the mutual relation between selection attributes and customer satisfaction, the influence degree that reactivity and guarantee factors make on customer satisfaction shows positive influence. Second, in case of relationship between selection attributes and royalty, factor of guarantee, reactivity and comfort influence on royalty. Third, as a result of interactive effect between customer satisfaction and royalty, customer satisfaction shows it positively impacts on royalty. As a result, select a customer and choose the coffee shop he has formed and customer satisfaction and loyalty, but also customer satisfaction loyalty tomorrow in order to ensure the credibility of the coffee shops and the Castle will be managed intensively. They have to invest their resources more efficiently making changes to selection attributes of coffee shop to increase the customer satisfaction and royalty.