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전창곤 ( Chang Gon Jeon ) 한국식품유통학회 2003 食品流通硏究 Vol.20 No.3
The purpose of this study is to suggest the strategy to strengthen competitiveness of agricultural wholesale market responding to rapidly changing market environment. The changes around wholesale market are the change of demand and supply of agricultural products, change of retailing marketing structure, expansion of rival marketing organizations, and the diffusion of an knowledge-information - based times and digital economy. The reinforcement of competitiveness of agricultural wholesale market can be fulfilled by improve - ment of distribution system and function, betterment of management structure, and reformation of operating body of wholesale market.
전창곤 ( Chang Gon Jeon ) 한국식품유통학회 2004 食品流通硏究 Vol.21 No.1
The purpose of this study is to propose the effective strategy for allied brand based on analyzing success factors, types and present condition of indifferent and ineffective allied brand. The major findings include types of development and marketing for allied brand, success factors and case studies for brand-making and strategies for allied brand-making.