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선택속성에 기초한 특급호텔 이미지 포지셔닝에 관한 연구 : 부산지역을 중심으로
범설균(Bum Sul-Kyoon),전재균(Jun Jae-Kyoon),허양회(Huo Yang-Hwae),최윤자(Choi Yun-Ja) 동북아시아문화학회 2009 동북아 문화연구 Vol.1 No.20
This study was initiated to ideally subdivide the market through a desirable image evaluation by each hotel and to provide recommendation to maintain a predominant position differentiated from othe competing hotels. Individual perception on hotel is made through selectively perceived actions shaped by individuals's own values, experience, desires, and information, and it is stimulated by various information flows. A research and an analysis on how customers perceive and recognize hotels are very important to devise hotel marketing strategies. The purpose of this study is to understand which properties, in selection a hotel enterprise, customers make an assessment with: and, by examining how customers perceive these properties, and to suggest the perception of the similarities of each hotel enterprise and provide the perception of selected properties among competitive hotels. The followings are specific objectives to accomplish this study's purpose: First, based on the exiting literature and previous studies, it examines theories of image positioning and selective properties of hotel companies. Second, it grasps effective causes in relation to hotel's selective properties and analyzes the similarities among deluxe hotels in Busan. Third, it measures the degrees of preference and perception based on selective properties of deluxe hotels in Busan.
호텔기업에 있어서 조직구성원의 임파워먼트가 직무만족과 이직의도에 미치는 영향에 관한 연구
전재균(Jae Kyoon Jun),이철우(Cheul Woo Lee) 한국호텔외식관광경영학회 2001 호텔경영학연구 Vol.10 No.3
The objective of this study was to validate a multidimensional measure of psychological empowerment in the hotel industry. In addition, this research attempted to test the hypothesized relationships between empowerment and its determinants of job satisfaction and turnover intention. To measure these hypothesized relationships at the individual level of analysis, 246 employee responses from a multi-unit chain hotel were analyzed. The model was evaluated using structural equation modeling (SEM) utilizing SAS CALIS (SAS System, 1989). Results indicated that empowerment was found to have positive, direct effects on job satisfaction, whereas empowerment had a negative, direct effect on turnover intention. The negative relationship between job satisfaction and turnover intention, as hypothesized in this study, was supported.