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멜랑콜리 증후와 애도의 부재 -루이스 마르틴 산토스의 『침묵의 시간 Tiempo de silencio』
전미연 ( Jun Miyeon ) 한국스페인어문학회(구 한국서어서문학회) 2020 스페인어문학 Vol.0 No.96
The structural novel Tiempo de silencio published in 1962 by Luis Martín Santos is part of a new movement of novel aesthetic in the 1960s, which seeks to explore the structure of individual consciousness and social context. By delving into the representation of melancholy and absence of mourning in the novel, this article analyzes the structure of consciousness shaped under Franco's closed system. Martín Santos suggests using the term ‘Spanish complex’ instead of Spanish nationality, in order to take a new approach to Spanish problems, which were mainly discussed by the 98 generation in terms of national and economic backwardness. In this novel, the author criticizes the social structure by employing symptoms of melancholy as an aesthetic strategy. Drawing on various signs of melancholy, such as absence of ideal, narcissistic degeneration and self-dissolution, he tries to uncover underlying structural problems of Spanish society. The study also deals with how the structure of a person’s normal desire is negatively and destructively affected as the absence of public mourning disavows and hinders personal mourning for the loss of objective. This article ultimately aims to show that the melancholy in Tiempo de silencio is not merely a pathological symptom of an individual, but a representational mechanism that reveals the abnormalities of the self suffering from Franco's closed social structure.
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트라우마의 증언 윤리 -아나 마리아 마투테의 『함정』-
전미연 ( Jun Miyeon ) 한국스페인어문학회 2024 스페인어문학 Vol.- No.110
Ana María Matute, who experienced the civil war in her childhood, is a female writer of “the generation of the 50s”. The Spanish Civil War left an indelible scar on Matute’s life, and the trauma of the civil war is represented in various ways throughout the world of her works. In this study, we focus on the property of trauma, which possesses a contradictory duality of destruction and survival, and examine the ethics of testimony in the novel La trampa. After examining the property of trauma as the origin of life and death, we will illuminate the positive meaning of silence. We will analyze the testimony patterns and implications of internal testifier, external testifier, and potential testifier. Through this, we aim to present the possibility of mutual solidarity and intergenerational communication by listening to the cries arising from the trauma of others, although trauma, which cannot be immediately understood, does not rely on complete knowledge, but rather on the act of listening to the cries emanating from the trauma of others.
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브랜드 확장에 따른 문화적 브랜드커뮤니케이션 전략에 관한 연구
장동련(Chang, Dongryun),전미연(Jun, Miyeon) 한국디자인지식학회 2012 디자인지식저널 Vol.21 No.-
현대인의 식(食)생활은 단순한 배고픔의 욕구 해결에서 벗어나 비중 높은 하나의 생활문화로 자리 잡았다. 문화의 시대에 식(食)문화산업은 인간의 삶에 있어서 가치를 부여하고 삶의 질을 높여주는 산업으로 문화적 경험과 소통을 중시하고 있다. 오늘날 산업이 고도 성장기에 진입함에 따라 기업의 문화경쟁력을 창출하는 마케팅 전략의 방법으로 브랜드확장이 이루어지고 있으며, 이와 같은 현상은 시대의 흐름과 변화에 민감한 고급 패션산업에서도 살펴 볼 수 있다. 본 연구에서는 산업영역의 경계를 넘어서 라이프스타일 전 분야의 산업에 손을 뻗친 고급 패션브랜드의 식(食)문화 브랜드확장 사례를 통하여 브랜드확장의 유형별 확장 이론에 근거하여 분석함으로써, 문화적 관점에서 성공적인 브랜드확장을 할 수 있는 근거를 도출하였다. 또한, 브랜드확장의 유형과 문화마케팅 관점에서의 브랜드커뮤니케이션 전략을 살펴보고 이를 통한 시사점을 알아보았다. 오늘날 식(食)문화 브랜드는 문화ㆍ사회적인 측면에서 소비자를 배려하고 소비자의 감각적 경험에 중시하는 문화적 가치를 지닌 갖는 브랜드로 변화가 이루어져야 할 것이다. Food lifestyle in modern men’ lives established itself as one of life cultures with a high importance getting away from simply satisfying the needs of hunger. in the age of culture, the food culture industry is the industry granting the value in human lives. and enhancing the quality of life and lays emphasis on cultural experience and communication. Today as the industry enters the period of high growth, the brand extension is realized in the direction of marketing strategy to create the cultural competitiveness of enterprises and we can also see the phenomenon like this in high-class fashion industry sensitive to flow and change of the age. In this research, we drew up the foundation that brand extension can be successfully realized in terms of culture by analyzing based on extension theory by type for brand extension through brand extension cases of high-class fashion brand that extended its branches to the industries in entire fields of life style beyond the boundary of business region. In addition, we investigated the strategy of brand communication in terms of brand extension type and cultural marketing and intended to find out the implications through this.
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