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장세유(Jang Se You),이희정(Lee Hee Jeong) 한국호텔외식관광경영학회 2014 호텔경영학연구 Vol.23 No.3
Despite growing interest in the issues of communication, trust and commitment, studies examining the interplay between all of those three variables are lacking. This study attempts to address the mediating role of trust between communication and organizational commitment for hotel employees. It draws on survey data involving 316 hotel employees from major cities in Korea. The results are as follows: First, employees who are aware of communication effectiveness showed trust to their organization. Second, employees who trust their organization and colleagues tend to commit themselves emotionally and behaviorally into their organization. Third, trust toward superior and organization is the most important factor to explain employees` commitment degree. From the results of this study, it is necessary for hotels to develop specific schemes for earning trust from its employees in order to maximize organizational commitment.
백민석 ( Min Seok Baik ),최승용 ( Seung Yong Choi ),장세유 ( Se You Jang ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.2
This research is designed to propose the real estate development for hotel business as a substitutional suggestion of the profitable property products` downward. Additionally, this research integrates product development process as the specialized products for real estate developers into real cases. This would make real estate developers possible to review if hotel business become a key part of the property business. In this research, overall process for hotel development is categorized five stages, and each stage contains guide lines for application and theoretical bases for demand. In first stage, this study suggests that the hotel property business should begin with analyzing general development project including the area and deriving strategic plan considered the distribution of competitors. For this, location analysis, sales ratio, competitive landscape, and trend were the must as critical factors. In second stage, development concept with understanding and segmenting patrons should be made. In third stage, brand concept should be developed with considering both local and international hotel grades. Between second and third stage, this study categorized hotel structure into three; room division, food and beverage division, and other division. In forth stage, number of room for the hotel should be calculated by accurate demand forecasting process which was proposed in this study. In final stage, investigation for feasibility should be performed to decide profitable business model based on projected gross revenue and total expenditure in construction and operation. This research is differentiated with previous studies of hotel development by attempting practical approaches through various diagrams and tables and providing the real estate`s point of view for the hotel business.