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임종건 한국체육학회 2014 International journal of human movement science Vol.8 No.2
The purpose of this study was to explore the lived experiences of administrators of athletic programs at a single university in Korea and measure their challenges to motivate student attendance at intercollegiate athletic events. The research design included in-depth interviews and the data was analyzed using Nvivo 10 software program. Interviews with six individuals who are engaged in athletics, which include an athletic director, an assistant director, a director of public relations, and three administrative assistants in the athletic department, were conducted. According to the interviews, the challenges which interviewees perceive to influence student attendance were weak public relations, small budget, lack of facilities, limited number of media sources, and imbalanced favor in athletics. Recommendations and suggestions based on the findings were presented later in the study.
The Condition of Intercollegiate Athletics in Korea
임종건 한국체육학회 2017 International journal of human movement science Vol.11 No.1
The purpose of this review is to gather and evaluate existing studies relevant to the topic of describing the goal of Korean college sports and exploring the current status of intercollegiate athletics in Korea. This paper analyzes the goal of intercollegiate athletics in the United States and compared it to the conclusions of studies based on Korean college sports. The goal of Korean intercollegiate athletics appeared to be similar to a conception of American intercollegiate athletics that the ideal goal for athletics should be educational. The following discusses the current status of college sports in Korea and explores possible reform measures.
Factors Influencing Student Attendance at Intercollegiate Athletic Events in Korea
임종건 한국체육학회 2015 International journal of human movement science Vol.9 No.1
The purpose of this study is to expose the factors that may influence students’ motivation or choice to attend their institution’s intercollegiate athletic events in Korea. The survey was distributed and collected on campus from a large suburban university in Korea during the fall semester to the game attending students. A total of 164 completed questionnaires was returned and used as data for this study. Principal component analysis with varimax rotation was performed on the 22 items of factors that motivated respondents to attend intercollegiate athletic events and this analysis yielded a six factor solution. These six factors were named Competitive Factor, Facility Factor, Entertainment Factor, Social Factor, Identification Factor, and Promotional Factor. According to the survey, in terms of individual factor, ‘the amount of speed displayed’ was ranked as the most important factor which influenced students to attend events followed by ‘location convenience’, ‘cleanliness of stadium’, and ‘condition of stadium’. After all, the question still remains as to what factors influence students’ motivation to attend events and how this market should be developed. Nevertheless, the evidence shown through the results and the discussions permit several suggestions such as conducting separate studies within the institution in order to promote its athletics, expanding marketing strategies, and more. The nature of this study does not allow the readers to observe students’ purchase or post-purchase feelings. Instead, it explores the possible factors which may influence the purchase cycle regarding individual choice of athletic events. Recommendations and suggestions based on the findings were presented later in the study.
임종건 한국체육학회 2015 International journal of human movement science Vol.9 No.2
Over several decades, a significant number of books and articles have addressed the growing concern regarding commercialization of intercollegiate athletics and the resulting effect on colleges and universities (Sperber, 1990; Duderstadt, 2003). Most of the research has indicated that college sport should be reformed and cite aspects such as the facilities “arms race”, millionaire coaches, increasing professionalization of athletes, and mounting media pressures. Contradictory to those concerns, studies have shown that there are a multitude of benefits directly related to the athletic program that can be realized by universities (Goff, 2000; Roy and Graeff, 2008; Stinson and Howard, 2004). This paper will focus on the positive impact on colleges and universities derived from college athletic programs. For the purposes of this paper, the positive impact to the university is divided into three areas: (1) enrollment, that includes increased enrollment or admissions applications of universities due to the athletic success and increased student quality based on SAT scores; (2) exposure, which includes media coverage such as number of articles about the institution that provide positive perception and (3) contribution, which includes increased giving to the university due to intercollegiate athletic success. Current evidence indicates that athletic success and participation in a college sport league provides several benefits to the university. Most contents rely on existing studies, as well as public press accounts. It is suggested based on the results that the negative aspects often discussed in the previous studies can easily overshadow the many positive contributions that intercollegiate athletics programs provide for the institution.