http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
이화경(Lee, Hwa-Kyoung) 한국실내디자인학회 2013 한국실내디자인학회 학술대회논문집 Vol.2013 No.11
Increase of women’s enter into society and economy activities of today brought changes to many spaces and in case of hotel various promotions and events are held besides basic lodging. This shows hotel is a place that responds sensitively to social change and aware of necessity of change in the hotel due to increase of demand of female guests and short term stay guest. Particularly, the restroom which is a place for relieving basic urge, require various aspects of consideration according to culture, environment and healing. The thesis plan to research restroom design characteristics as a space with consideration on special features of hotel through comparison and analysis with focus on examples from female restrooms of luxury hotels in downtown Seoul. Thus observe relations of hotel, women and restrooms and while female restrooms of luxury hotels emphasize on brand quality on hotel lobby and image of guestrooms, but it was noticeable that design aspects were not considered in the restrooms which have high frequency of basic use. Therefore, space differentiation is necessary from brand concept and special characteristics of restrooms with exclusivity to luxury hotels. This, is the part that should change along with special characteristics of time that will change in the future and steady increase of economy participation rate of women, and seek to transform as a space that can resolve the needs of women through steady consideration.
이화경(Lee, Hwa-Kyoung),안성모(Ahn, Seongmo) 한국실내디자인학회 2014 한국실내디자인학회논문집 Vol.23 No.1
Nowadays, space branding becomes more important since it reflects and synthesizes the diverse experiences of the consumer. The objective of the research is to present the new possibilities that space branding offers by analyzing the brand strategy and the design characteristics of branded hotels, which are being projected as constructed branded environments. By integrating the brand with visible or invisible elements of the hotel, such as unique space planning, service, and consumer experience, a branded hotel can be a good vehicle to reflect fast changing consumer lifestyles and trends; it enables the consumer to experience brands in his or her everyday life, and it conveys the overall image of the brand by considering the consumer’s multi-sensual experiences. The study processed with theoretical research which is related to the hotel space and branded environment. Four brands were selected with distinct business area and brand strategy, and studied to analyze the strategy and the characteristics of the branded environment in a branded hotel. In particular, the case study attempted to evaluate the distinctiveness of the branded hotel’s spatial design by comparing each brand’s representative flagship store with the hotel. As a result, four characteristics of branded environments in branded hotels were identified, namely, strengthen brand image, consistent brand strategy, extend brand perception, spatialize brand experience. Armani emphasizes their consistent brand image by applying similar design methods in both retail stores and hotel spaces. IKEA, in contrast, applies not their design identity but their brand concepts like practicality, efficiency, and low prices. Pantone gives an expanded brand experience by using synesthetic sensual stimulation using their color system. Missoni mixes and composes their patterns and materials in a three-dimensional manner and strengthens design possibilities and spatiality. This study suggests specific design methods to construct a branded environment in a branded hotel and offers new strategic directions for space branding.