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- 저자 : 이경모 ( Kyungmo Lee ) (검색결과 5 건)
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하영목 ( Youngmok Ha ),이경모 ( Kyungmo Lee ) (주)엘지씨엔에스(구 LGCNS 엔트루정보기술연구소) 2016 Entrue Journal of Information Technology Vol.15 No.1
ERP 도입시장의 성숙기를 맞아 많은 중소기업들이 경쟁력을 향상시키고, 증가하는 고객의 요구사항을 충족시키기 위한 수단으로 ERP를 도입, 활용하는 사례가 증가하고 있다. 그러나 중소기업은 ERP를 도입함에 있어 상대적으로 비용 및 인력 측면에서 부족함이 있다. 그럼에도 불구하고 투자를 단행하지만 이에 상응하는 경쟁력의 제고 또는 가시적인 재무성과 달성의 성공사례는 상대적으로 드물다. 중소기업이 ERP를 성공적으로 도입하고 활용하기 위해서는, 전체 ERP 라이프 사이클을 고려한 중소기업 전용 도입 및 운영 방법론이 필요하다. 본 연구는 중소기업이 성공적으로 ERP를 도입 및 운영하여 성과를 창출할 수 있는 솔루션 중심 ERP 구축방법론을 중소기업의 사례를 통해 제시하고자 한다. Many medium sized companies have been implementing the ERP system in order to enhance their competitive advantages as well as to increase internal efficiency in the mature stage of ERP implementation. While medium sized companies invest their cost and resources for the implementation in the situation of relatively scarce of resources that compared with large companies, a few success cases have been reported. In order to create the business and system performance through ERP operation, it is essential to apply the well-systematic implementation and operation methodology which considers whole ERP lifecycle and is optimized for medium sized enterprise ERP implementation condition. This paper introduces a case study on a solution-driven ERP Implementation methodology for an enterprise of middle standing that enables the cost effective ERP implementation, operation and the creation of business outcome.
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이경모 관광경영학회 1998 관광경영연구 Vol.3 No.-
Korean travel agencies, and presents the competitive strategies for the product differentiation and suggests the product development models for the tools to support the mentioned strategies. In this research, the theories of processing tourism product development are generally reviewed, and empirical research is performed by focusing on group interview with the management personnels of the major travel agencies in Seoul to discover consistently appearing problems when they process new travel product in the market. From this study, especially from the focus group interview, there surfaced two problems - external and internal. External: 1. fragmentation of the segment market 2. high-costing marketing tools 3. infrequent opportunity of market test 4. low level of consumer's knowledge on the travel product 5. consumer's tendency towards low-priced product Internal: 1. shortage of the experienced personnels in the product development 2. same process on every sort of travel product With these problems of product development, this research presents the models of product development in accordance with the sort of the travel products.
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이경모 관광경영학회 1999 관광경영연구 Vol.4 No.-
The purpose of this study is to establish the marketing mix strategy of event travel product in Korea. In this research, the theories of event travel product and tourism marketing mix strategy are generally reviewed, and empirical research is performed with the experienced personnels of the major travel agents in Seoul for finding the proper establishment of the marketing mix strategy of the event travel products. From this study, and in particular from the empirical research the findings of proper establishment of marketing mix strategy of event travel product were; 1. marketing budget of event travel product is 10-20 percent of the sales profit, 2. distribution ratio is 70% direct sales with 30% indirect sales, 3. commission rate to sub-agent is 6-10 percent, 4. the efficient distribution channel is the sales through organizers, 5. advertisement through newspapers, 5. target markets are professionals with the age of 30's.
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이경모 한국관광정책학회 1998 觀光政策學硏究 Vol.4 No.2
The gradually increasing environment of market competition in Korean travel industry and economy crisis have urged travel agents to strive against the low profit with decreasing revenue. The existing tours in the market help neither the improvement of profitability nor survival of travel agents. The purpose of this study is to propose the event travel product development of the related regions in the fields of domestic, incoming and outgoing tourism in Korea for differentiating selling products, generating profits and the eventual aim of stable existence of a company. In this research, the theories of event travel and new product development of regional event tours are generally reviewed. Thereafter, empirical research is performed by questionnaires to obtain the recommended event tours for each given region in the fields of domestic, outgoing and incoming tourism. Findings were; 1. cultural event tours were most recommended for domestic event tours, 2. industrial exhibition tours and corporate incentive tours were most recommended for outgoing tours, 3. cultural event tours and corporate event tours were most recommended for incoming tours. With the analysis of mentioned findings, it is suggested that; 1. event travel product of cultural event of each region should attract domestic tourist firstly, and further accommodate foreign tourist in domestic tourism, 2. new product development of event travel is required to avoid severe market competition and generate new demand in outgoing tourism, 3. improvement of regional travel product of cultural event is required to provide the foreign visitors with deep local cultural experience.
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