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행동경제이론(준거점 효과, 감정 휴리스틱 효과)에 의한 농민의 위험 성향 분석 -농작물재해보험을 중심으로-
윤석원 ( Suk Won Yoon ),정신 ( Chen Ding ) 한국축산경영학회 2012 농업경영정책연구 Vol.39 No.4
This study tries to investigate the farmer`s risk attitude by the prospect theory and affect heuristic effects in behavioral economics focused on crop insurance program. With these theories this study is trying to analyze the reasons why Korean farmers show relative low willingness to be insured. The result shows that 44.6% of the Korean farmer respondents have a specific risk attitude change. They are risk seekers when the situation is beneficial, but to be risk averse when a loss situation happens. And experienced affect is definitely influencing the farmers` perceived risk caused by the institutional flaws of crop insurance program. It also implies that the farmers` group who are living in a lower disaster frequency area with less agricultural income show the most negative affect to the crop insurance program.
윤석원 ( Yoon Suk-won ),박영복 ( Park Young-bok ) 한국유기농업학회 2002 韓國有機農業學會誌 Vol.10 No.1
This study is to analyze the demand for organic farming products. The demand for organic farming products is increasing rapidly but the study to analyze the demand system by the methods of econometrics is not tried at all because there is no any formal statistical data about the demand. Therefore, this study tries to estimate the raw statistical data to expect the demand trends of organic farming products in the future. To analyze the demand functions of organic farming products such as rice, bean, apple, grape, beef, and pork, this study uses AIDS model by using several assumptions and estimates the price and income elasticities of the demands. The results demonstrate that the demands of organic farming products will be increased in the future and the prices of organic farming products will be the key factor in the demand. In 2004, the quantity demanded of the organic grape will account for 3% of total grape market. As a result, consumer’s concerns about organic farming products will be high and the demand for organic farming products will be increased. Thus, the reasonable price system has a significant influence on the market of organic farming products.
양곡판매종사자를 대상으로 한 혼합곡 구매속성에 관한 컨조인트 분석
윤석원 ( Suk Won Yoon ),정종성 ( Jong Seong Jeong ),진현정 ( Hyun Joung Jin ) 한국식품유통학회 2011 食品流通硏究 Vol.28 No.1
This study investigates important attributes in consumers` purchasing decision for mixed cereals using a conjoint analysis and the survey was completed toward salesclerks in the cereal sector of major discount stores instead of consumers. It is assumed that since they have observed real purchasing behaviors of consumers in the store, the salesclerks might have rich information about the important attributes in the purchase. Four attributes, ``number of cereals``, ``item group``, ``price level``, and ``polishing degree`` are used. The conjoint results show that a mixed cereal with 5-8 cereals as for the number of cereals, black rice and barley as for the main item group, and the smoothly-polished cereals as for the polishing degree is relatively preferred in the market.
윤석원 ( Suk Won Yoon ),정종성 ( Jong Seong Jeong ),진현정 ( Hyun Joung Jin ) 한국식품유통학회 2013 食品流通硏究 Vol.30 No.4
This study tries to measure the level of coenesthesia toward food risk and hazard, based on risk perception and sensitivity to food safety and also to analyze the factors influencing it. Explanatory variables include demographic variables, involvement in food safety and valuation of safe food, and overall trust in food safety in domestic market and confidence in the government`s food security policy. The data was collected from 600 survey participants through online from September 24, 2011 to September 30, 2011. Survey results show that consumers in general show high anxiety toward overall safety in domestic food market and were skeptical about the government`s food security policy. Regression analysis results show that women and/or married person concern more about food safety than men and/or single, that as one worry the government`s food safety management, has lower confidence in the food safety, has higher personal involvement and lower income level, his/her level of coenesthesia increases.
심리측정 패러다임을 이용한 소비자의 농식품 위험지각 연구
허성윤 ( Seong Yoon Heo ),윤석원 ( Suk Won Yoon ) 한국식품유통학회 2013 食品流通硏究 Vol.30 No.2
본 연구는 농식품 안전성 제고를 위한 정책방안이나 새로운 제도적 장치마련을 위한 기초적인 선행연구로서 과학적 농식품 안전도(安全度)가 아닌 소비자의 농식품 안심도(安心度)의 위험지각 연구를 목적으로 하였다. 이를 위해 인간의 정보처리 과정을 포함한 인지심리학(또는 인지과학)적 접근법인 “심리측정 패러다임(Psychometric Paradigm)”을 이용하여 어떠한 요인에 의해 농식품 안전 위험을 인식하고, 왜 불안감을 느끼는지에 대한 소비자 측면에서의 분석을 하였고, 기존의 위험판단 연구가 농식품 분야에서도 적용이 가능한지를 함께 살펴보고자 하였다. 이를 위해 16가지 농식품 위해에 대한 서울, 수도권 소비자들의 위험지각을 연구하였으며, 주요 연구결과를 요약하면 다음과 같다. This paper analyzes the risk perception about food safety through the psychometric paradigm. and summarizes the characteristics of risk perception for food safety. A series of studies identified 7 factor of risk perception so far;voluntary, controllability, catastrophe, familiarity, dread, scientific knowledge, individual knowledge. And It also identified that those factors could be reduced to couple of dimensions. The survey evaluates the perceived level of 16 food risks such as Pesticide, Fertilizer, Veterinary medicine, Food additive, Genetically modified food, Natural toxin, BSE, Imported food and radioactive contamination. Research findings confirm that psychometric paradigm is also suitable for explaining how people perceive the risk of food safety. 16 food risks are reduced to couple of dimensions by factor analysis then it provide us with food risk-cognitive map that classified into 4 types food risk. There is a chance to make better idea for risk-communication process in consequence of this study.