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중국 유학생의 신체 및 의복스타일에 대한 에로티시즘 성향 분석
유지헌 ( Ji Hun Yu ) 복식문화학회 2011 服飾文化硏究 Vol.19 No.5
The purpose of this study was to analyze the eroticism of the exposed body and clothing style of Chinese foreign students in Korea and to provide basic information required to design and develop a niche market for the Chinese. A Chinese professor translated 52 questions, which formed a preliminary survey given to 30 Chinese students. Following this preliminary survey, some questions were then revised. The surveys were conducted during 3 weeks starting from the 5th of October. Only 289 of 330 questionnaires were selected for statistical analysis. Data were analyzed statistically through Frequency analysis, Chi-square test, T-test, and Regression analyses in SPSS 12.0. The results of this study were as follows. First, we should consider men`s breast, back, and neck line in order to develop the design of men`s clothes, and the leg and collarbones for women`s clothing. Second, it was suggested that we pay attention to the following articles of clothing to expand the erotic market for Chinese women`s clothes: mini-skirts, side slit skirts, and tight-skirts for bottoms; blouses or T-shirts with a neckline scooped out deeply for tops; and see-through one-piece dresses with deeply scooped out backs.
유지헌(Ji Hun Yu) 한국복식학회 2004 服飾 Vol.54 No.5
The first purpose of this study was to compare the fashion zones and fashion brands on the floors in small and medium volume department store with those of big department stores within adjacent trading area. The second purpose was to find out similarity and differentiation of near-by department stores. The third one was to propose the future fashion marketing strategies of the department stores, The methods used were references, internet, field observation, and interview in 2002. Eight department stores within adjacent trading area were classified and analysed in Gangnam division. Seocho division, and Youngdeungpo division, The results were as follows Firstly, there was a low relationship between the degrees of brand equalization of each department store in the Gangnam, Seocho, and Youngdeungpo division. Secondly, there was an alteration on the floor layout of each department store, It was layed out in a way that allowed for customers, who wanted to just purchase specific items, to go upstairs and look around several stores, which allowed for not only rise in the amount of sales but also offer the convenience of one stop shopping for the customers. Thirdly, I proposed several marketing strategies such as lifestyle marketing, relationship marketing. and compile marketing which solves everyday life agenda, I also proposed the solution selling education to develop service education of salesperson. I finally proposed the overriding priority policy by sales record of each store.
백화점(百貨店) 및 브랜드의 마케팅전략(戰略) 제안(提案)을 위한(爲限) 영캐주얼 브랜드의 위치(位置) 분석(分析) -L 백화점(百貨店)을 중심(中心)으로-
유지헌 ( Ji Hun Yu ) 한국패션비즈니스학회 2004 패션 비즈니스 Vol.8 No.4
The purposes of this study were to find out highly market sharing young casual brands, to compare their trends of concept and competition, and to propose orientation of brand concept repositioning and marketing strategies on Department stores. Reference searching method and field searching method were used for this study. The results were as follows: 1. The brands which covered more than 50% market share included <96NY> <EnC> <Nice Clap> <System><On & On> <abf.z> <CC Club> <Zooc> <Tomboy> <A6> <SJ> <Benetton> <EL Soprts> <Ozoc> <Aenok> <X/X> <VoV> <Olive des Olive> <Si> <Koogi>. 2. Price range of these brands was from 130,000 to 220,000 won. The brands of upper-moderate price zone included <abf.z> <EnC> <96NY> <X/X> and they were very competitive each other. The brands of moderate price zone included <Nice Clap> <System> <On & On> <CC Club> <Zooc> <Tomboy> <A6> <Benetton> <EL Soprts> <Ozoc> <Aenok> <VoV> <Olive des Olive> and they were also very competitive between them. However, the brands of lower-moderate price zone had lower competition. This price zone might be a good point to launch new brands. 3. The main target-age of young casual zone was from 17 to 30 years. The most of brands focused on 21-25 years old, which were higher age targeted before. 4. The main concepts of these brands were ``luxury, girlish, sexy`` and ``Sportism, lifestyle`` were sub-concepts.
유지헌(Ji Hun Yu) 한국복식학회 2000 服飾 Vol.50 No.7
The purposes of this study were to analyze the written clothing described in the magazine <Yea-Won> and then to review the characteristics of advertising and trends of fashion in Korea for last 10 years of 1955-1965 with a new approach to classify the images of fashion. The results of this study were as follows: 1. The characteristics of fashion advertising during this period indicated design appeals, pragmatic appeals, and image appeals. It also represented intermediate status of modern advertising and publication. 2. The trends of fashion market segmentation could be divided into four types; Fashion which considered seasons and time-place-occasion/ Fashion considered ages, occupations, and body conditions/ Fashion focused on materials/ Fashion with enlightenment. 3. The most frequently used colors were black, navy blue, white, and gray, however, it showed varieties from late 1964. Fashion materials used in clothing were kinds of wools, cottons, synthetic and combined materials. 4. Image appeals of fashion trends could be classified as Active-Country and Romantic-Elegance images.