http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 신유민(Yoo-Min Shin) (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
기술준비도와 소비자 관여도가 혁신제품의 수용과정에 미치는 영향
한상린(Sang-Lin Han),심현숙(Hyeon-Sook Shim),신유민(Yoo-Min Shin) 한국상품학회 2014 商品學硏究 Vol.32 No.3
연구목적: 소비자들의 기술수용 과정을 설명하기 위하여 소비자 개인적 차이를 고려하면서 기존의 기술수용모델을 확장하여 분석하고자 하였다. 기존의 기술수용모델에 기술준비도(Parasuraman, 2000) 개념을 접목하여 소비자들의 혁신제품 수용과정을 분석하였다. 연구 설계 및 방법론: 태블릿PC를 혁신제품으로 선정하고 현재 태블릿PC를 사용하고 있지 않은 사람들을 대상으로 구조화된 설문지를 사용한 조사를 실시하였다. Pre-Test를 통하여 설문 문항의 오류를 수정하고 최종 설문지는 주로 서울 소재 20, 30대 및 직장인들을 대상으로 실행되었다. 분석 및 연구 결과: 측정모형 검증과 신뢰성 및 타당성 분석을 거친 후 구조방정식 모형을 사용하여 연구모형과 가설을 테스트 하였다. 기술준비도와 혁신제품에 대한 태도 형성 요인들을 파악한 후에, 기술준비도, 혁신제품에 대한 태도, 혁신제품 사용의도의 관계를 알아보는 실증분석을 했다. 대부분의 연구 가설은 통계적으로 유의한 결과를 보여 체택되었으며 개인적 관여도의 조절효과도 확인할 수 있었다. 시사점 및 연구의 한계점: 기술준비도의 요소 중에서 낙관성, 혁신성과 지각된 즐거움, 지각된 용이성 같은 긍정적인 변수들이 혁신제품에 대한 태도에 미치는 영향이 부정적인 변수들에 비해 큰 것으로 밝혀졌다. 즉, 신기술이나 혁신제품에 대한 긍정적인 감정이 두려움이나 위험 같은 부정적인 감정보다 태도에 미치는 영향력이 크게 나타났으며 따라서 기업들은 낙관성이나 혁신적 성향이 강한 사람들을 강조하는 노력을 해야 할 것이다. 향후 연구방향: 기술준비도와 개인적 관여도 외에도 영향을 미치는 주요한 개인적 특성 변수들이 존재할 수 있으며 예를 들어, Hill et al.(1987)가 자기효능감을 제시했듯이 자기효능감을 기술수용과정에 영향을 미치는 주요 변수로 분석할 수 있을 것이다. 공헌점: 기존의 기술수용모형을 확장하여 소비자들의 기술준비도와 개인적 관여도가 혁신적 제품의 수용 과정에 미치는 영향을 체계적으로 분석하였다는 점에서 본 연구의 의의를 찾을 수 있다. Purpose: The success of innovative products is the major concern for many companies because it will capture the attention of consumers and moreover, it is related to business performance. Among many research models, the Technology Acceptance Model (TAM) by Davis has been commonly used. However, this model was developed simply to explain people's technology adopting behavior at the work environment; therefore, it is difficult to apply this model to consumers at marketing environment. More specifically, to explain consumers' technology adopting behavior at the marketing environment, consumers' individual difference should be considered. Therefore, this study expands the prior model by adding technology readiness and personal involvement variables in order to explain the adoption process of innovative products. Design/methodology/approach: The survey questionnaire was designed based on TAM, Technology readiness, perceived ease of use, perceived usefulness, perceived risk, perceived enjoyment, attitudes toward innovative products, and intention to use innovative products. 223 usable questionnaire responses were used for the data analysis. SPSS and Amos were used for testing reliability, validity and hypotheses. Additionally, in order to confirm the moderating effect of personal involvement, a chi-square test was conducted. Results/findings: First, optimism and innovativeness, which are drivers of TR, have a positive effect on the perceived ease of use. Second, discomfort and insecurity, which are inhibitor of TR, have a negative effect on the perceived ease of use. This result demonstrates that people who have inconvenience and insecure feelings for technology feel that using new technology is difficult. Third, perceived ease of use, perceived usefulness, perceived risk, and perceived enjoyment have significant influences on attitudes toward innovative products. Research implications/limitations: Personal involvement has a moderating effects of perceived usefulness and perceived enjoyment. In other words, when people feel that they have higher involvement in innovative products, the influence of perceived usefulness and perceived enjoyment on attitudes toward innovative products is stronger. Future work/research: Through the results of this study, we confirmed that TR and personal involvement, as consumers' individual characteristics, are important marketing factors influencing on the adoption process of innovative products. Hence, it would be helpful for firms to analyze the difference between consumers, segmenting the markets, and establishing marketing strategies in the technology-related market. Originality/value: This study has attempted to investigate the impact of technology readiness on consumers' adoption process of innovative products.
-
석면함유 슬레이트 지붕 물받이 퇴적물 중 석면 섬유 함유율
임지현,한솔민,김현석,신유민,박시은,허정윤,김민영,장봉기 순천향대학교 기초과학연구소 2022 순천향자연과학연구 논문집 Vol.28 No.1,2
This study attempted to determine the degree of asbestos release from the aging slate roof by comparing the asbestos content in the slate roof rain gutter with a colored steel plate (tin plate) over the slate roof. Four slate roof houses located in Haengmok-ri, Asan-si, Chungcheongnam-do, and one house constructed with a colored steel plate on the slate roof were selected to collect the sediment of the roof rain gutter. The asbestos fiber content was calculated by a point counting method using a polarization microscope after pretreatment with conversion treatment and hydrochloric acid treatment. The average asbestos content of the four slate roof rain gutter were 1.89%. However, asbestos was not detected in the Slate covering roof rain gutter, which were constructed on the slate roof. Asbestos fiber content was the highest at 2.89% in the slate roof rain gutter installed in 1976, followed by 2.44% in 1953. From the above results, it is necessary to minimize secondary damage as asbestos fibers released from slate roof houses to the surrounding atmosphere or leaked from slate roofs as rainwater may cause soil pollution and seriously affect residents' health. Although covering with colored steel plates (tin plates) has been shown to prevent the leakage of asbestos fibers to some extent, it is believed that a policy alternative to remove the slate roof as soon as possible is needed to solve the fundamental problem.
KCI
스콜라연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
