老人의 餘暇制約과 餘暇活動參與에 따른 生活滿足度 分析

辛祐成(Shin, Woo-Sung) 청운대학교 관광산업연구소 2011 관광산업연구 Vol.5 No.2

The purpose of this study is to find out leisure constraints of the elderly and to examine how these constraints influence their participation in leisure activities and life satisfaction. The data analysis of 281 senior citizens over 60 years old were conducted, the research results are as follows: fist, leisure constraints of senior citizens stem from individual, societal, economic, family constraints. it indicates that any one of constraints did not exclusively determine leisure constraints. Rather, the result implies that leisure constraints for the elderly is from multifaceted levels of social system. Second, participation in leisure activities positively worked on life satisfaction. Third, leisure constraints of the elderly directly influenced their participation in leisure activities and life satisfaction. In conclusion, to revitalize senior citizens' participation in leisure activities is critical in advancing their life satisfaction. Nationwide positive and supportive social environment for their leisure participation should be established first, on which social and legal systems should be consequently organized. At the same time, social supports to provide opportunities for their leisure participation are required for the future senior citizens.

경기북부지역 노인의 여가활동과 생활만족도 관계 분석

신우성(Woo Sung Shin) 융합관광콘텐츠학회 2019 융합관광콘텐츠연구 (JCTC) Vol.5 No.2

This study was conducted to empirically analyze the relationship between leisure constraints, leisure activities, and life satisfaction of the elderly in an environment of increasing elderly population. The subjects of this study were 291 elderly people in the northern part of Gyeonggi Province, whose development was limited due to geographical and security specificities and relatively high proportion of the elderly in the metropolitan area. As a result of analyzing the leisure constraints of the elderly and analyzing the correlation between the constraints, leisure activities and life satisfaction of the elderly, first, the leisure constraints of the elderly consisted of social, individual, family, and economic constraints. Second, the elderly in northern Gyeonggi Province pointed to economic difficulties as the biggest factor among leisure constraints. Third, leisure activities and life satisfaction of the elderly show a positive correlation. Fourth, leisure activity constraints showed a significant correlation with both leisure activity and life satisfaction. Therefore, it is necessary to increase the life satisfaction by inducing diverse and positive participation in leisure activities by analyzing leisure constraints of the elderly in northern Gyeonggi province.

외래스키관광객의 선호도에 따른 최적상품개발에 관한 연구

신우성(Shin Woo-Sung) 한국관광레저학회 2008 관광레저연구 Vol.20 No.3

문화관광축제 서비스품질과 가치가 관광객만족 및 행동의도에 미치는 영향

신우성(Woo-Sung Shin) 한국농어촌관광학회 2009 농어촌관광연구 Vol.16 No.3

This study aims to comprehend the influence that service quality and service value in Festival give to tourist satisfaction, to identify influence of tourist satisfaction on willingness of revisit and recommendation, and to give useful suggestion to Festival’s effective development and management. The results of the verification are as follows: First, hypothesis 1 that service quality of Festival have positive influence on tourist satisfaction was accepted. Second, hypothesis 2 that service value of Festival have positive influence on tourist satisfaction was accepted. Third, hypothesis 3 that tourist satisfaction have positive influence on willingness to revisit was accepted. Forth, hypothesis 4 that tourist satisfaction have positive influence on willingness to recommend was accepted. The result of this study presents that festival should provide tourists with high quality and values of service, and tourist satisfaction have positive influence on willingness for revisit and recommendation.

라이프스타일에 따른 최적의 스키리조트 개발방안에 관한 연구

신우성 ( Woo Sung Shin ) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.2

스키여행객의 심리분석적 영향요인별 속성의 중요도와 속성 수준별 효용 분석

신우성(Woo Sung Shin) 한국호텔관광학회 2004 호텔관광연구 Vol.5 No.3

호텔 e-CRM 구성요인, 브랜드이미지, 가치, 만족, 브랜드충성도의 구조적관계에 관한 연구

권희진 ( Hee Jin Kwon ),신우성 ( Woo Sung Shin ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.2

Hotel business has started to emphasize incorporating intelligence in its features of CRM by adapting and creating e-CRM technologies that turn data into knowledge to serve a business goal. The usual goals are to provide maximum convenience and create top-quality experience for the customers, and save cost and enhance revenue. The specific task we work on in this research is to investigate factors among e-CRM elements (i.e., e-Marketing, e-Sales, e-Services, e-Community) that offers significant impact to customer engagements and purchasing. The result of hypothetical testing conducted on the survey data of 323 visitors for online hotel sites supports the fact that these four factors are the core of revisit events driven by customer care solution. The implications of the findings will help CRM researchers and practitioners in this field grasp emerging business opportunities in view of novel theoretical framework as well as the long-lasting market share that are strongly connected to subscribers behavior and experience.

스키리조트 선택속성에 관한 연구

이정규(Jung Kyu Lee),신우성(Woo Sung Shin) 한국호텔외식관광경영학회 1999 호텔경영학연구 Vol.8 No.2

The purpose of this study is to examine traveling behavior, decisionmaking, role structure, and selection attributes of ski resorts from the viewpoint of demographic characteristies. This study is to understand winter vacationers` recreation behavior and to be helpful in establishing an marketing strategy through reviewing selection attributes of the ski resort. Excepting sexes, there were significant differences in ages, education levels. jobs, average monthly income, marital status, and skiing capabilities.

스키리조트의 포지셔닝에 관한 연구

신우성 한국스포츠산업경영학회 2000 한국스포츠산업경영학회지 Vol.5 No.1

본 연구의 목적은 동계의 대표적 스포츠이며 레저활동으로 그 의의가 커지고 있는 스키활동이 중심이 되는 스키리조트에 대하여 시장 경쟁관계를 파악하고, 스키리조트를 찾는 스키관광객의 스키리조트 선택속성에 대한 지각과 선호도를 분석하여, 그 차이를 통해 스키리조트의 효율적인 마케팅 전략 수립에 유용한 시사점을 제시하는 것이다. 특히 포지셔닝은 기업의 전략적 측면에서 볼 때 경쟁자를 분석하고 시장에서 경쟁적 우위를 점유하기 위한 매우 중요한 도구이므로 관광객들의 지각과 선호에 따른 스키리조트 포지셔닝 연구는 스포츠와 레저의 높은 관심과 수요에 힘입어 향후, 시장확대가 예상되는 복합리조트의 개발과 운영에 많은 시사점과 접근방법을 제공한다. 전국 13개 스키리조트 중 5곳(무주리조트, 베어스타운, 알프스리조트, 양지리조트, 용평리조트)을 선정하여 스키관광객들을 대상으로 조사하였으며, 지각 및 선호도 분석을 위해 SPSS와 MDS(Multi dimensional scaling: KYST, PROFIT, MDPRED)를 이용하였다. 연구결과 스키리조트 선택속성을 살펴볼 수 있었으며, 각 스키리조트간의 지각과 선호도에서 차이가 나타났다. 용평리조트와 무주리조트가 지각과 선호 모두 좋은 것으로 나타났으며, 알프스리조트는 지각 보다 선호가 더 높은 것으로 나타났고, 베어스타운이나 양지리조트는 지각과 선호가 다소 떨어지는 것으로 나타났다. 이를 바탕으로 각 스키리조트간의 지각과 선호도 분석은 경쟁업체 사이에서 자사의 속성별 장점과 약점 등 위치를 파악하여 리포지셔닝 전략개발과 고객의 욕구에 부합하는 상품개발 등에 이용될 수 있다. The purpose of this study is to analyze travelers'perceptions and preferences of the ski resorts and propose efficient marketing strategies for their business. Similarities among ski resorts are first analyzed, and degree of competition is identified for the proposed study. The authors investigated five ski resorts(Mu-Ju, Bears Town, Alps, Yang-Ji, and Yong-Pyung) out of thirteen ski resorts in Korea. SPSS and PC-MDS(PROFIT. MDPREF) are adopted to analyze their similarties and travelers' perceptions and preferences. The research findings support that there are significantly different in their travelers' perceptions and preferences. Yong-Pyung and Mu-Ju are stronger than Bears Town and Yang-Ji in both, and Alps is strong only in preferences. They imply that ski resorts should develop strategic products fit for travelers' needs and wants through repositioning among competitors.