섬유ㆍ의류산업에서의 QR(Quick Response)시스템 구현을 위한 웹서비스 기반 ASP e-비즈니스 모델 개발에 대한 연구

신상무(Shin Sangmoo) 한국전자거래학회 2006 한국전자거래학회지 Vol.11 No.1

??본 연구는 국내 섬유의류산업의 공급사슬관리 시스범인 QR(Quick Response) 시스템 구현에 웹서비스 기반의 ASP(WS-ASP) 모델을 제시한다. 국내 섬유의류산업은 대부분 중소기업으로 구성되어 있어서 전문 IT인력을 확보하기 어렵고 대규모 IT 투자여력도 없는 형편이다. ASP 모델은 소프트왜어 온 디맨드 서비스를 저렴한 사용 수수료후 제공받을 수 있다는 장점이 있으나, ASP 벤더에 대한 의존도가 높아 벤더 위험이 크다는 단점이 있다. 본 연구는 WS-ASP 모델을 통해 소프트웨어 온 디맨드 서비스를 여러 특화된 WS-ASP 벤더에 분산시켜 벤더 위험을 감소시킴으로써 ASP 모델의 단점을 보완하여 QR 시스템에 적절함을 제시하였다. This paper presents Web service based ASP (WS-ASP) model for QR(Quick Response) system, supply chain management system in the textiles and clothing industry. The Korean textiles and clothing industry is mostly composed of medium and small-sized companies, which are not capable of recruiting IT specialists and making a large scale investment in IT. ASP model not only let them obtain QR system at relatively low usage cost, but also take higher vendor risk due to high dependency. This paper argue that WS-ASP model is appropriate for QR systems by complimenting ASP model with lower vender risk, which results from re-integrating software-on-demand services distributed to several QR specialized WS-ASP vendors.

국내 패션산업의 Quick Response System 추진 현황과 문제점

신상무(Sangmoo Shin) 한국전자거래학회 1998 한국전자거래학회지 Vol.3 No.1

바이럴 마케팅의 온라인 몰 구매후기와 파워 블로그 자기제시가 매개변인 구전효과와 의류구매행동에 미치는 영향

신상무 ( Sangmoo Shin ),황인아 ( Ina Hwang ),민주영 ( Ju-yeong Min ) 복식문화학회 2016 服飾文化硏究 Vol.24 No.5

The purpose of this study was to investigate the effects of power blog self- presentation and on-line shopping mall reviews on the word of mouth (WOM) effect and apparel purchasing behavior. Consumers living in Seoul and Gyeonggi received questionnaires. There were 303 usable forms that could be analyzed by descriptive statistics, factor analysis, Cronbach`s alpha, and regression analysis. The results were as follows: There was a significant effect of power blog self-presentation such as interactivity, media effect, and business intention on information acceptance through WOM. Power blog self-presentation, such as interactivity and business intention, affect information delivery by WOM significantly. There was a significant effect of review consideration, such as agreement, usefulness, enjoyment, and purity, on information acceptance of WOM. Reviews describing enjoyment, purity, and usefulness affect information delivery of WOM significantly. Business intention, media effect, and purity directly affect apparel-purchasing behavior, and affect the WOM effect as a mediator variable and then purchasing behavior. Whereas, interactivity, overstatement, and enjoyment affect the WOM effect as a mediator variable, and then affect overall purchasing behavior. Therefore, fashion firms consider active interaction with power blog visitors and promote the way of enjoying with fun through review of apparel on-line shopping mall when they try to implement viral marketing with WOM effect.

친환경 패션제품에 대한 소비자 혼란과 가치, 가격민감성 연구

신상무 ( Sangmoo Shin ),임유라 ( Yura Lim ) 복식문화학회 2021 服飾文化硏究 Vol.29 No.1

Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, “greenwashing” (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach’s alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

패션비즈니스에서 소비자의 에코라벨 인지도가 기업연상과 구매의도에 미치는 영향연구

신상무 ( Sangmoo Shin ),김민정 ( Min Jung Kim ) 복식문화학회 2015 服飾文化硏究 Vol.23 No.3

Corporate association-which refers to consumers’ beliefs, knowledge, perceptions, and evaluations of a corporation -can affect consumers’ purchasing intentions. Corporate association consists of corporate ability association and corporate social responsibility association. Corporate ability association refers to a company’s product quality, corporate innovation, productivity, consumer orientation, and after service. Corporate social responsibility association, which refers to the social perspective a company has of its responsibility to society, can affect corporate image and consumers’ purchasing intentions. Eco-labeling for protecting and sustaining the environment is one of the important green marketing strategies in the fashion business that can influence corporate association and consumers’ purchasing intentions. The purpose of this study was to investigate the effect of consumers’ eco-label recognition on their corporate association and intentions to purchase eco-friendly fashion products. Questionnaires were distributed to consumers. The 263 usable questionnaires that were returned were analyzed by descriptive statistics, Cronbach’s alpha, factor analysis, regression analysis, and t-test. The results were as follows: There was a significant effect of eco-label recognition on corporate association (ability association and social responsibility association). Eco-label recognition and corporate association were found to significantly affect consumers’ purchasing intentions. Regarding the eco-friendly fashion product buying experience, there was no significant difference on corporate association and buying intention, but there was significant difference on eco-label recognition.

소비자의 소비성향과 패션제품 소비태도가 공정무역 패션제품 구매의도에 미치는 영향

송예진,신상무,Song, Ye Jin,Shin, Sangmoo 복식문화학회 2017 服飾文化硏究 Vol.25 No.5

Fair trade implies honest wages and eco-friendly products in keeping with the demands of ethical consumerism. Although consumers are presently more interested in fair trade products, it is hard to find aggressive marketing strategies for fair trade fashion products. Therefore, the purpose of this study investigates the effect of consumption propensity on fast and slow fashion goods consumption attitudes and purchase intention on fair trade fashion products. For method of this study, 229 questionnaires were distributed to consumers residing in Seoul, South Korea. The data from the 219 returned usable questionnaires was analyzed by Cronbach's alpha, factor analysis, regression analysis using SPSS 22.0. The results of this study were as follows: First, consumption propensities of spontaneity, histrionics, and imitative nature in descending order positively affect consumption attitude for fast fashion products. And green consumerism negatively affects consumption attitude for fast fashion products. Second, consumption propensity such as donation & sharing consumerism, ethical consumerism, green consumerism, histrionics, and imitative nature in descending order positively affect consumption attitude for slow fashion products. Third, slow and fast fashion products consumption attitude in descending order positively affect purchase intention on fair trade fashion products. Fourth, consumption propensities such as ethical consumerism, green consumerism, and donation & sharing consumerism in descending order positively affect purchase intention on fair trade fashion products. Therefore fair trade fashion products with various usages and sustainable high quality are promoted by differentiated marketing strategies.

국내 섬유ㆍ의류산업의 신속대응(QR)시스템 도입에 영향을 미치는 요인에 대한 연구

정철용(Chul Yong Jung),신상무(Sangmoo Shin),김이정(Yee Jeong Kim) 한국전자거래학회 1999 한국전자거래학회지 Vol.4 No.2

Quick Response 기반의 Mass-Customization구현을 위한 점포유형에 따른 직물감성에 관한 소비자 태도 연구

신상무,이효정 한국의류학회 2002 한국의류학회지 Vol.26 No.11

Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers can't touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purpose of this study is to investigate the differences of consumer's texture sensibility of apparel products based on marketing channels(on-line/off-line). Two types of questionnaires for on-line and off-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected in regard to the previous literatures. 205 questionnaires for each type (on-line/off-line) were distributed. Statistical devices were t-test, mean and standard deviation with SPSS_(10.0.) The result of this study was showed that there were partially significant differences on consumers' texture sensibility on apparel products between on-line and off-line. Under on-line environment, consumers perceived corduroy as warm, strong, and sandy. taffeta as warm, sandy, and glossy, denim as sandy, and warm, organza as sandy, and thin, satin as sandy, dense, and modern, chiffon as sandy, and fiat, velvet as warm, and soft, single jersey as warm, soft, and comfortable. Therefore, apparel firms cooperating QR based Mass-Customization in e-business have to pay attention to the differences on consumers' texture sensibility of on-line apparel products from those of off-line.

가격할인이 인터넷 쇼핑몰에서의 의류 구매의도 및 태도에 미치는 영향

신상무,조정민 한국의류학회 2002 한국의류학회지 Vol.26 No.8

Consumers purchase intention related with price reduction is important factor for the successful marketing strategy of electronic commerce as a new marketing channel. Therefore, the purpose of this study was to assess the difference of consumers' attitude(purchasability and perceived need) depending upon purchasing variables, and to investigate how consumers attitude influence on purchase intention with price reduction in the internet shopping mall. For research method, 400 questionnaires were distributed to subjects who were 20 to 39 years old; and among the returned questionnaires 347 were usable. Data were analyzed by t-test, regression analysis, frequency with SPSS 10.0. Results of this study were as follows: First, the results showed that purchasability and perceived need affect purchase intention according to off-price percentage, and brand and clothing style in discounts. Second, there were significant differences in purchasability, and perceived need according to off price percentage, and brand in discounts. However, there were no significant differences in purchasability and perceived need according to clothing style in discounts.