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외식기업의 문화마케팅과 외식기업이미지의 정준상관관계에 관한 연구
신규희(Q Hee Shin),박규은(Kyu Eun Park),이행순(Haeng Soon Lee),이수범(Soo Bum Lee) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.6
The purpose of this study is to reveal relationship between practice culture marketing and image of enterprise in out-dining industry. The cultural marketing are classified into 5 categories; culture sales, cultural supports, service culture, food culture, and cultural back-ground. And Image of out-dining enterprise is divided into two factors which are macro image and micro image. Self-administrated questionnaires were completed 326 university`s students and data analyzed by frequency analysis, reliability, factor analysis and canonical analysis. The results as follows: As a result of Canonical Analysis, the study showed that there is significant relationship between practice cultural marketing and Corporation image in foodservice industry.
비공식적 멘토링 기능이 직무만족과 조직몰입, 이직의도에 미치는 영향
신규희(Q. Hee Shin),이종학(Jong Hak Lee),이수범(Bum So Lee) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.2
he purpose of this study is to examine how mentoring functions affect job satisfaction, organizational commitment and turnover intention of employees in the foodservice industry. The functions of the mentoring are classified into three categories; career development, psychological, and roll modeling. Frequency analysis, reliability, factor analysis and regression analysis were used to conduct the data analysis on 324 out of 400 questionnaires. Major suggestions and significances of this study can be outlined as follows: First, it was found that career development function and roll modeling function have positive effects on job satisfaction. Second, it was revealed that all mentoring functions have positive effect on organizational commitment. Third, it was illustrated that job satisfaction and organizational commitment have negative effects on turnover intentions. Based on these findings, it will be necessary to introduce the mentoring system in the foodservice industry in order to increase the employees` job satisfaction but decrease the turnover rate.
호텔·외식업체 종사원의 조직침묵이 직무만족과 조직몰입에 미치는 영향
신규희(Q Hee Shin),이종학(Jong Hak Lee),이수범(Soo Bum Lee) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.4
The purpose of this study is to investigate the impacts of organizational silence on job satisfaction, and organizational commitment. It also analyzed whether organizational cynicism had mediating effect between the two variables. Based on literature review, organizational silence is divided into two factors: acquiescent silence, and defensive silence. To verify the hypothesis authors used frequency analysis, correlation analysis, multiple regression analysis, hierarchical regression analysis, three-step mediated regression analysis, and independent t-test, total 300 questionnaires were handed out and 234 questionnaires were used for the analysis. The results of the study are as followed: First, among the employee`s organizational silence had significant negative influence on job satisfaction and organizational commitment. Second, the effect of organizational silence on job satisfaction and organizational commitment were mediated by organizational cynicism. The findings were suggested in practical aspect of business. The limits of the study and the recommendation of future studies were discussed.
카지노 종사원의 소진이 직무만족과 조직몰입에 미치는 영향
이종학(Jong Hak Lee),신규희(Q Hee Shin),이수범(Soo Bum Lee) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.3
The purpose of this study is to investigate the effect of burnout by casino`s employee on job satisfaction, and organizational commitment. This study has tried to demonstrate the importance of burnout controlling through examination of burnout. Based on literature review, burnout is divided into three factors: emotional exhaustion, depersonalization, and reduced personal accomplishment. To achieve the aim of this study, Amos 5.0 program was used to conduct a confirmatory factor analysis and the path coefficient analysis assess a goodness-of-fit for each casual model. Also, to measure these hypotheses, total 300 questionnaires were handed out and finally 195 questionnaires were used for the analysis. This study derived suggestions as follows. First, among the casino employee`s emotional exhaustion and reduced personal accomplishment had significant negative influence on job satisfaction. However, the factor of depersonalization had not significant effect on job satisfaction. Second, job satisfaction leads organizational commitment positively. Third, according to the t-test, between two groups which are service employee group and office work employee group had significant difference on job satisfaction and organizational commitment.
이행순(Haeng Soon Lee),신규희(Q Hee Shin),이수범(Soo Bum Lee) 한국관광연구학회 2009 관광연구저널 Vol.23 No.1
Since culture and art are the characteristics of today`s society, consumers value emotion above everything else. Besides, limitless competition caused by globalization makes corporations to change their marketing strategies. Hence, the objective of this study is to find out the relationship between cultural marketing in foodservice industry and image and trust of foodservice related corporations by using Multiple Regression Analysis. In order to find out the relation between cultural marketing and image and trust of corporations, the cultural marketing of foodservice industry was divided into 5 factors; cultural sales, culture supports, service culture, food culture and cultural background. The image of the foodservice related corporation was separated as micro image which refers to international image and macro image, the natural image of corporation. As a result, the study revealed cultural marketing effects on corporation image and corporation image effects on trust. The study will provide the new possibilities to foodservice industry through the new cultural marketing strategies.