소도시 연고 프로스포츠 구단의 무형적 편익 평가요인 추출 및 상대적 중요도 분석

서재열(Seo, Jae-Ryel),전찬수(Jun, Chan-Soo) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.64

The purpose of this study was to extract factors which evaluate intangible benefits provided by professional sports clubs and verify relative importance of each factor. In order to attain the purpose of this study, the following process was conducted. The expert group with 16 members was organized by officials from professional sports clubs, sports business and marketing experts and local community experts. At the first step, factors and indicators for evaluating intangible benefits were extracted through the expert group. At the second step, evaluating indicators for intangible benefits were discovered by using Delphi method. Lastly, the importance of evaluating indicators were verified through AHP analysis. The results are as follows. The relative importance of intangible benefits from professional sports clubs were ranked economic benefit, cultural benefit, social benefit and psychological benefit in that order.

사회적 활동제한 상황에서 이용자의 혼잡지각과 위험지각이 스크린골프장 이용에 미치는 영향

서재열(Seo, Jae-Ryel) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.2

In this study, the purpose of the study was to find ways to operate the screen golf course efficiently by identifying the impact of users" congestion and risk perception on screen golf course use in situations where social activities are restricted. To this end, 250 users who used screen golf were selected for research by visiting 10 screen golf courses in Seoul and the metropolitan area using convenient sampling methods. The survey was conducted for about three months from October 2020 to January 2021, and the results obtained using the final 224 copies for statistical analysis were as follows. First, it has been shown that congestion perception of screen golf course users has a static effect on risk perception in situations where social activities are restricted. Second, it has been shown that congestion perception of screen golf course users has an adverse effect on their use in situations where social activities are restricted. Third, the risk perception of screen golf course users being late in the face of social activity restrictions has a negative impact on their use. For the continuous operation of the screen golf course, measures should be taken to minimize congestion and danger awareness of current users.

무용수의 완벽주의성향, 직무몰입, 직무소진 및 직무만족간의 구조적 관계

서재열(Seo, Jae-Ryel),김나리(Kim, Na-Ree) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4

This study aims to establish the structural relationship among dancers’ perfectionism tendency, job engagement, burnout, and job satisfaction. To do this, we conducted the survey on 250 dancers who are playing in dance troupes in Seoul and Gyeonggi province, and we also encoded and analyzed the results of the survey by using s tatistical programs such as SPSS 24.0 and AMOS 18.0. The analysis has shown that, first, the effort towards perfectionism has a positive effect on job flow. Second, perfectionism concerns have turned out to have not effect on job flow. Third, perfectionism of endeavor turns out to have a negative effect on job burnout. Fourth, perfectionism of concern turns out to have a positive effect on job burnout. Fourth, perfectionism of endeavor turns out to have a positive effect on job satisfaction. Fifth, perfectionism of concern turns out to have a negative effect on job satisfaction. Sixth, job flow turns out to not effect on job burnout. Seventh, job flow turns out to have a positive effect on job satisfaction. Eighth, job burnout turns out to have a negative effect on job satisfaction.

기업의 월드컵문화마케팅활동, 기업이미지, 구매의도의 구조적 관계

서재열(Seo, Jae-Ryel) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.4

The purpose of this study was to provide the basic data of the plan establishment for the successful hosting of sports culture events, corporate image and the relationship between purchase intention. For this study, the Sample were collected form participants of the event which held(by ‘H’ brand) on 2018 Russia World Cup Period by using convenience sampling method. 279(93.0%) questionnaires were finally used for data analysis. The data was analyzed by using SPSS 21.0 and AMOS 18.0 The results were as follows: first, World-Cup Cultural Marketing Activities were effect on Corporate image. Second, Corporate image was effect on purchase intention.

대학스포츠팀이미지-자아이미지 일치성, 동일시, 애착 및 충성도의 구조적 관계

서재열(Seo, Jae-Ryel) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.2

The purpose of this study is to inquire into the structural relationship between conformity of college sports team image-self image, identification, attachment and loyalty. For this, I carried out a survey to 250 audiences who watched a college football game that was held in August, 2018. I used 228 out of 250 questionnaires in final analysis, and the following is it"s result. First, the conformity of the college sports team image-self image was shown to give positive impact on identification. Second, the conformity of college sports team image-self image was shown to give positive impact on attachment. Third, identification was shown to give positive impact on attachment. Fourth, identification was shown to give positive impact on loyalty. Fifth, attachment was shown to give positive impact on loyalty.

스포츠센터CEO의 진정성리더십과 리더신뢰, 직무만족과의 관계

서재열(Seo, Jae-Ryel) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.3

The purpose of this study is to look into the influence of a sports center CEO’s authentic leadership on leader trust and job satisfaction, through which to provide basic data for effective management plan establishment of a sports center. In an effort to achieve the research objective, this study conducted a survey on employees at 20 sports centers located in Seoul in October, 2014, and used 276 copies of questionnaires for final analysis. This study used a questionnaire as a research tool, and formed the questionnaire with 4 questions about demographic characteristics, 16 questions about authentic leadership, 5 questions about leader trust, and 5 questions about job satisfaction. In order to obtain research results, this study conducted Structural Equation Model(SEM)verification for inquiry into the relationship between variables, together with Confirmatory Factor Analysis(CFA). For Model verification, this study used Maximum Likelihood, and judged the significance of path coefficient using the CR(Critical Ratio)value. In addition, this study processed the data using SPSS WIN Ver 17.0 and AMOS 18.0, and verified the hypothesis after testing the goodness of fit of the research model through SEM Analysis. The research results are as follows: First, authentic leadership was found to have an influence on leader trust. Second, it was found that authentic leadership had an influence on job satisfaction. Third, the results showed that leader trust had an influence on job satisfaction.

확장된 계획행동이론의 적용을 통한 스크린골프 이용자의 행동지속성에 관한 연구

서재열(Seo, Jae-Ryel) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.2

This study aimed to investigate behavioral adherence of the screen golf customer by using extended theory of planned behavior, then use the results from the analysis to suggest fundamental marketing materials about the behavioral adherence of the screen golf industry. For this paper, the subjects surveyed from the screen golf customer based in Seoul. A total of 300 surveys were sent out, and 292 surveys were used for the final analysis after weighing of credibility. Survey data was processed by using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis and structural equation model. Frist, attitude and perceived behavioral control was found to have an impact on behavior continue intention, but subject norm was not found to have an impact on behavior continue intention. Second, behavior continue intention of screen golf customer was found to have an impact on behavioral adherence. Third, subject norm was found to have an impact on behavioral adherence. Fourth, flow experience was found to have an impact on behavior continue intention. Fifth, prior knowledge was not found to have an impact on continue intention.

무용수업에 참여하는 대학생의 외모만족도, 외모관리행동이 무용몰입, 무용지속의도에 미치는 영향

김나리(Na-Lee Kim),서재열(Ryel-Jae Seo) 한국엔터테인먼트산업학회 2019 한국엔터테인먼트산업학회 학술대회 논문집 Vol.2019 No.5

본 연구는 무용전공 대학생의 외모만족도, 외모관리행동이 무용몰입, 무용지속의도에 미치는 영향을 규명하고자 한다. 이를 통해 대학생들이 수행하는 외모만족도와 외모관리행동이 지속적인 무용참여에 어떠한 영향을 미치는 지 확인하여 생활무용의 활성화를 위한 기초자료로 활용하는데 그 목적을 두고자 한다. 본 연구는 수도권에 소재하고 있는 3개 대학 무용전공대학생 250명을 대상으로 설문조사를 실시하였으며, SPSS24.0과 AMOS 18.0을 사용하여 통계분석하였다. 그 결과 첫째, 외모만족도는 무용몰입에 정적영향을 미치는 것으로 나타났다. 둘째, 외모만족도는 무용지속의도에 영향을 미치지 않는 것으로 나타났다. 셋째, 외모관리행동은 무용몰입에 정적영향을 미치는 것으로 나타났다. 넷째, 외모관리행동은 무용지속의도에 영향을 미치지 않는 것으로 나타났다. 다섯째, 무용몰입은 무용지속의도에 정적영향을 미치는 것으로 나타났다. This study is to find out the effect of dance majoring students" appearance satisfaction, appearance managing behavior on immersion to dancing, intention on continuous dancing. We aim to find how appearance satisfaction and appearance managing behavior affects continuous dancing participation and use it as basic information for vitalizing life dance. This study conducted a survey on 250 students majoring in modern dance in 3 universities located in capital areas and did statistic analysis using SPSS24.0 and AMOS 18.0. As a result firstly, appearance satisfaction showed to have static influence on immersion to dancing. Secondly, appearance satisfaction showed to have not static influence on intention of continuous dancing. Thirdly, appearance managing behavior showed to have static effect on immersion to dancing. Fourthly, it is shown that appearance managing behavior has not static effects on intention of continuing dance. Fifthly, dancing immersion showed to have static effect on intention of continuing dance.

게이미피케이션 콘텐츠기반의 사이클운동의 동기부여, 운동만족, 운동몰입, 지속행동의 관계

김나래(Kim, Na-Rae),서재열(Seo, Jae-Ryel) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.4

This study aims to identify the relationship between motivation, satisfaction with exercise, immersion in exercise, and continuous behaviors in Cycling based on gamification content, and to provide basic data on the direction of the virtual reality-based home training market. The study set a population of 300 users who said they were using the gamification content-based cycle movement to identify the relationship between motivation, exercise satisfaction, exercise immersion, and continuous behavior. The survey was conducted first using snowball sampling for those surveyed according to the nature of the population, and data was obtained by obtaining survey consent from users who certified that they were using the content online and SNS through convenience sampling. The results obtained from this are as follows: First, motivation of cycle motion through gamification content has been shown to have a static effect on exercise satisfaction. Second, motivation of cycle motion through gamification content has been shown to have a static effect on motion immersion. Third, Undo-satisfaction has been shown to have a static effect on exercise immersion. Fourth, exercise satisfaction has been shown to have a static effect on continuous behavior. Fifth, exercise immersion has been shown to have a static effect on continuous behavior.

골프예능프로그램에 대한 시청자의 흥미, 동기유발, 직접 참여의도의 관계 : 골프 비참여자를 대상으로

정일미(Chung, Il-Mi),서재열(Seo, Jae-Ryel) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.5

In this study, non-participants were investigated to identify the role of golf entertainment programs in attracting interest from viewers, motivation, and direct participation in golf entertainment programs and to provide basic data on content development that could affect golf base expansion. To this end, non-participants who were not directly involved in golf were set as the population and a total of 560 copies of data were obtained through SNS related to golf entertainment programs from May to July 2021. The results showed that: First, viewers" interest in golf entertainment programs has a static effect on motivation. Second, viewers" interest in golf entertainment programs has been shown to have a static effect on their direct intentions to participate. Third, motivation has been shown to have a static effect on direct participation intentions.