기업지배구조와 기업의 사회적 책임 적합성에 관한 연구

박지현(Ji Hyon Park),신형덕(Hyung-Deok Shin) 한국산학기술학회 2019 한국산학기술학회논문지 Vol.20 No.6

본 연구는 기업지배구조와 CSR(Corporate Social Responsibility, 기업의 사회적 책임)적합성 간의 관계를 분석한 연구이다. 사회공헌활동의 CSR적합성을 결정하는 요인은 다양함에도 불구하고 아직 그에 관한 연구가 많이 진행되지 않았다. 따라서 본 연구는 기업지배구조가 CSR에 영향을 미치는 주요 요인 중 하나라는 선행연구 결과를 바탕으로 기업지배구조와 CSR적합성 간의 관계에 대해 알아보고자 하였다. 이를 위해 본 연구는 2009년부터 2012년까지의 전국 경제인연합회 사회공헌백서 데이터와 동 기간 한국기업지배구조원이 평가한 기업지배구조 결과를 바탕으로 회귀분석을 진행하였다. 그 결과 기업지배구조와 CSR적합성 사이에는 유의한 부(-)의 관계(β=-.023, p<.05)가 존재한다는 것을 발견하였다. 또한 CSR적합성을 기능, 타겟, 규모적합성 요인으로 나누어 분석한 회귀분석을 통해 기능적합성과 타겟적합성은 기업지배구조와 유의한 부(-)의 관계(β=-.021, p<.05; β=-.016, p<.1)를 가지나 규모적합성은 기업지배구조와 유의한 관계를 갖지 않음을 발견하였다(β=-.005, p=.511). 본 연구는 기업지배구조와 CSR적합성과의 관계에 대해 실증분석하여 그 이유에 대해 새로운 논의의 틀을 제공했다는 점에서 의의를 찾을 수 있다. 또한 CSR적합성의 다양한 유형에 따르는 상이한 의미가 있음을 발견하여 기업에서 CSR적합성을 활용한 전략을 수립할 때 그 목적에 맞는 체계적 접근이 필요하다는 실무적 시사점을 도출하였다. This study has empirically analyzed how far corporate governance and CSR(Corporate Social Responsibility) fit are related based on prior research indicating that corporate governance is one of the primary factors. Previous research suggested that there may be different types of CSR fit, but there have been only limited number of empirical studies. This study filled this gap by categorizing CSR fit into three types (functional fit, target fit, and size fit) and investigating whether different types have different effects. We used data from the Corporate Social Responsibility White Paper for the 2009-2012 period, as well as the Korea Corporate Governance Service (KCGS) index. As a result, we found that there is a negative (-) relationship between corporate governance and CSR fit(β=-.023, p<.05). This can be interpreted that companies with weak corporate governance are attempting to increase the trust level of stakeholders and to reduce the uncertainty of CSR through high-CSR-fitted programs. The test results showed that functional fit and target fit both had negative (-) relationships with corporate governance (β=-.021, p<.05; β=-.016, p<.1), while size fit did not have a significant correlation with corporate governance (β=-.005, p=.511). The results of this study supported the previous studies’ suggestions that CSR fit has different effects on each type, indicating a need for further reflection on the relationship between corporate governance and CSR fit. Also, the results of this study showed that corporations should take a strategic approach to operating CSR fit.

가격결정요인분석을 통한 미술품 온라인 경매 특성 연구

박지현(Ji Hyon Park),신형덕(Hyung Deok Shin) 한국경영학회 2012 經營學硏究 Vol.41 No.4

As the interests of arts market and the investment increases, the artwork auction market is growing very quickly. The global artwork auction market has grown from $3.6 billion in 2004 to $13 billion in 2010, and so did the domestic artwork auction market. With this expansion, a new area emerged: the online artwork auction market. Since 2006, as the offline artwork auction market grew very quickly, the online artwork auction market also grew quickly. Previous studies have suggested that the online artwork auction would be a reasonable alternative to offline artwork auction market. This study empirically shows if online artwork auctions could be better in mitigating winner`s curse problems than traditional offline artwork auctions in Korea. In this study, we used action fetching price data of 3,108 paintings by Korean artists which have been sold over the period from June 2010 to March 2011 provided by Korean Art Price Appraise Association. We analyzed the impacts of price determinants that were found in previous studies on the fetching price. The price determinants include artists` reputation, material of paintings, and size of paintings. We also controlled artists` survival status, types of objects paintings, and timing of the sales of the paintings. First, artists` reputations have positive and significant influence on both online and offline auction fetching prices. To see the different impacts between online and offline action prices, we conducted t-test and found that the t-value of online auction(t-value= 6.737) was lower than that of offline auction(t-value=16.103). So we confirmed that online auction price is less affected by artist`s reputation than offline auction price is. Second, material of paintings had different impacts on fetching prices of online and offline auctions. We found all positive and significant relationships between types of materials and offline auction fetching prices, but no relationships were found to online prices. Thus, material of paintings does have different impacts on online and offline fetching prices as expected. Third, size of the paintings have significant impacts on both online and offline auction fetching prices. We couldn`t find any difference between size impacts on fetching price of two auctions. Thus, the hypothesis on this was not supported. Next, we investigated if there are differences in the fetching prices compared to the estimate prices between online and offline auctions. We found that the average of online artwork auction fetching prices over estimate prices was 0.724, which was significantly lower than the average of offline fetching/estimate prices of 1.996. This means online bidders buy paintings at far lower price than offline bidders do. We could figure out that the online art auctions have many differences compare to offline art auctions. The difference may come from the fact that online art auctions have more accessibility without space and time limitations than offline ones, and online buyers would be more sensitive to price due to the lack of first-hand looking. The fact that online fetching prices compared to estimate prices are lower that offline cases would imply that online buyers could collect information actively not only from the information that auction company provides but also from other sources. It can be interpreted that online buyers would show more reasonable and rational behaviors than offline buyers. This may imply that online artwork auction market could be a proper alternative to offline artwork auction market where winner`s curse problems exist. Thus, we empirically show and support the rational of the online artwork auction market.

전시 무료입장 정책이 관람의도에 미치는 영향

박지현(Ji Hyon Park),신형덕(Hyung-Deok Shin),현은정(Eunjung Hyun) 한국경영학회 2019 經營學硏究 Vol.48 No.1

This study investigated if free entry has any impact on the intention to visit art gallery. In addition, expectations on the exhibit and physical accessibility to the gallery have differential effects on the intention to visit between free and non-free entry policies. We collected 187 responds divided by 4 groups, according to exhibit descriptions with free/non-free entry and easy/difficult access to gallery. In result, we found that free entry does not affect visit intention, as several prior studies suggested(e.g. O’Hare, 1975; OHagan, 1995; Luksetich & Partridge, 1997; Lampi & Orth, 2009). Also, we found that while expectations on the exhibit and physical accessibility have positive impact on gallery visit intention under non-free entry condition, those elements do not have any impact under free-entry condition. This implies that gallery visitors may behave differently between when they have to spend money for exhibits and when they do not have to, thus frame effects (Kahneman & Tversky, 1979; Chandran & Morwitz, 2006) arises to gallery visitors decision making process.

불소도포 시행시기에 따른 복합레진 충전물의 상아질에 대한 전단결합강도

류현 ( Hyun Riew ),박지현 ( Ji Hyon Park ),조자원 ( Ja Won Cho ) 대한예방치과·구강보건학회 2007 大韓口腔保健學會誌 Vol.31 No.2

무료입장정책에 따른 관람객 수 변화에 대한 이론적 연구

서영덕(Young-Doc Seo),신형덕(Hyung-Deok Shin),박주연(JuYeon Park),박지현(Ji Hyon Park) 한국문화경제학회 2019 문화경제연구 Vol.22 No.1

문화복지정책 중 무료정책은 문화예술분야의 진입장벽을 낮추고 향유 계층을 확대할 수 있다는 측면에서 다양하게 활용되고 있다. 문화예술분야의 무료정책이 관람객 수에 미치는 영향에 대한 연구는 그동안 다양하게 이루어져 왔는데, 긍정적인 효과를 실증 하는 연구도 있지만 효과가 거의 없음을 주장하는 연구도 있었다. 본 연구에서는 경제학적 측면에서 문화예술 상품의 주요 특성에 해당하는 1) 경험재 적 속성에 따른 가격의 신호효과와 2) 소비(향유)에 드는 시간 등 높은 거래비용을 반 영하여, 무료정책이 오히려 역효과(관람객 감소)를 초래할 수도 있음을 수학적으로 분 석한다. 그간 문화예술경영 분야에서 거의 활용되지 않았던 수리모형 분석 방법을 통 해 문화예술경영 연구 분야를 확장시키고, 문화복지 측면에서 무료정책의 역효과 가능 성을 분석함으로써 정책적 시사점을 제시한다. 본 연구의 결과는 다음과 같다. 첫째, 거래비용이 낮은 일반 상품의 경우 무료정책이 유 효(구매자 증가)할 수 있으나, 거래비용이 높은 문화예술 상품의 경우 무료정책이 오히려 역 효과(관람객 감소)를 초래할 수도 있다. 둘째, 문화예술 상품 중에서도 고급문화 상품이 대 중문화 상품에 비해 상대적으로 무료정책의 역효과(관람객 감소)가 더 클 가능성이 높다 Free entry policy is one of the popular cultural welfare policies that pursue lowering barriers to enjoyment. However, the research on the impact of free entry policy to the number of entrants shows quite mixed results. While some studies showed positive impact of free entry policy on the number of entrants(Cowell, 2007; Martin, 2002; Evans, 1983), other studies were skeptical to the positive impact of free entry policy(Gall-Elly, et al., 2008; Brida, et al., 2012; O Hagan, 1995). Thus, this study assumed that people would consider price signals and other expenses beyond entry fee, and investigated if free entry policy can decrease intention of art museum visit using modeling tools. We found that free entry policy increases the number of entrants for low-transaction cost cultural products(popular cultural products), but decreases the number of entrants for high-trasnaction cost cultural products(high-rank cultrual products). In addition, the possibility of negative effects of free entry policy is greater for high-rank cultural products.