합리적 스포츠경영정보화를 위한 Leaders Bank System 구축 방안 Ⅲ

강준상(Kang Jun-Sang) 한국체육과학회 2007 한국체육과학회지 Vol.16 No.2

'Construction of leaders administration database model for sports management information' was suggested for the development of sports management information database and applicable software by Kang (2003). But this design had difficulty of addition of coding work. So Kang (2007) developed the concrete database model at the 'construction plans of leaders bank database for rational sports management information'. The aim of this study is to develope the application system and to manage the sports leaders rationally through the modification of existing database. 1. The main menu included main scene, pop-up menu and for the convenience of user, correction, deletion, addition, termination, name search and location search were distributed at the right side. Also it was possible to grasp the total sports leaders number. 2. The location was confirmed by the sstab key. Now it was possible to find the Seoul, Busan, Incheon, Daegu, Gwangju, Gyeonggi, Chungcheng, Gangwon, Jeolla, and Gyongsang. This study developed the efficient leaders policy, and application program through the national management of sports leaders. For this, preceding 2 database development articles were corrected and new applicable database program was developed. It is possible to reproduce the storage information. We input the basal data including the member number, name, ID number, e-mail, phone number, item of sports leader, and address. And these were locally distributed by the SQL and DBgrid. The local analysis and estimation of leaders, efficient real-time management of simple system, and suggestion of the basic material of sports leaders policy were possible by these databased information. Moreover subdivided local database could be acquired by SQL. The newly developed database enabled the detailed local sports leaders management, and if it connected to other area, broader meaning rational sports management information would be possible.

여가·레크리에이션산업 분야별 지도자 관리를 위한 응용 시스템 구축

강준상(Jun Sang Kang) 한국여가레크리에이션학회 2010 한국여가레크리에이션학회지 Vol.34 No.1

The objectives of this study were to construct the database and develop the application module program for the suggestion of new policy through the real-time recreation industry field leader management. For the development of application program, I analyzed Visual Basic 6.0 and application database of Structure Query Language (SQL). Especially, it was coded for data-mining and subdivided field of recreation. The result showed that regional professional leader management program was possible, therefore it might be possible to suggest the basic data of continuous recreation policy through the efficient leader management, reduction of expense and time, and grasp of realtime leader status.

스크린야구장의 게임속성이 몰입과 지속의도에 미치는 영향

강준상(Kang, Jun-Sang) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.66

The purpose of this study is to examine the effect of game attributes of screen baseball upon game commitment and persistence intention. For this study, 250 customers who have visited screen baseball facilities located in Seoul and Ilsan during June-July 2016 were chosen as the sample through convenience sampling method. Data were collected by using questionnaires. The data were analysed by SPSS 18.0 and AMOS 19.0. The results of this study were as follows: Firstly, interaction, challenge and entertainment among game attributes had positive effects on commitment. Secondly, interaction, challenge and entertainment among game attributes had positive effects on persistence intention. Thirdly, commitment had a positive effect on persistence intention.

체육계열 입시 분석을 위한 응용 프로그램 개발

강준상(Jun Sang Kang) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-

We are living in an age of information. We can save time and effort if we can utilize a vast amount of information in a quick and accurate way. The aforementioned computerized self-assessment program (the "CSAP") can provide physical education applicants necessary information in such ways. 1. The CASP sports the respective areas where an applicant should allocate his/her effort for improvement. (e.i. since the csap provides the cumulative score of an applicant whisk include 1) grade point average (GPA), 2) the korean Collage enterance achievement score ("Soo Neung") and 3) the individual performance score, an applicant can maximize one`s chance of college acceptance by increasing one`s GPA and Soo Neung if one`s individual performance is the area of weakness). 2. For education, the csap is an user-friendly tool to conveniently collect necessary data and to analyze an applicant`s achievement so that educators can correctly assess the applicant`s entrance to respective universities in comparison to perior year`s score. in the respect, educators can provide comprehensive entrance data and effective entrance advisory to an applicant. 3. Time is a valued commodity for applicants. by using the csap, an applicant can correctly and quickly assess his/her strength and weakness whithin a minute after the entry of necessary data. 4. Many developed nations have long been providing communication tools via computer network to facilitate the intracampus operation data exchanges and electronic mails have been used extensively as well. Moreover, university lectures can be disseminated via mainframe computer.

생활체육정보의 합리적 경영을 위한 인프라 구축 방안

강준상(Kang Jun-Sang) 한국체육과학회 2007 한국체육과학회지 Vol.16 No.3

Internet information came to be a cornerstone of revolution and culture and have been playing an important role for coming generation. Especially, knowledge-based information is highly recognized and ranked as culture and utility information. Also, modern society is ubiquitous generation and information have a major role, so rational management of sports for all information is excessively needed and recognized as motive power of industry. Therefore sports industry was included in the area of computer industry in America since Clinton government. America direct its effort on sports for all information including sports information, sports institution, and sports industry. Now in America, sports industry i ncluding sports management information is recognized as very important and central subjects. I would suggest the infra for rational and systematic management of sports for all information and offer basic materials for sports management, in the base of 'Standardization plan for industrialization of sports for all information' and 'Comprehensive preceding subjects for construction of sports for all information' by Kang(2006). I investigated and analyzed the literatures of foreign sports for all policy and computer information system and management information system. Also I analyzed the general management information and present situation of sports for all and research the construction state of database. For the rational sports for all information, the followings are needed. Frist, standardization stage establishment for continuing development of sports for all information, Second, essential establishment of concept schema in the standardization step of sports for all information. Third, systematic establishment of Hub function-database structure which are able to link the sports for all industry. Fourth, cultivation of professional man power in the area of sports for all information. Fifth, systematic management of law and organization of sports for all. Sixth, establishment of module which are related to SPR of sports for all. Until now, only policy direction are instituted, and practical direction establishment are unsatisfied. The connection with other learning and practical education would result in development of sports for all information.

프로야구구단의 공중관계성이 구단이미지와 충성도에 미치는 영향

강준상(Kang, Jun-Sang),노태협(Roh, Tae-Hyup) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.61

The aim of this study was to investigate public relationship on team image and loyalty. Using convenience sampling method, data was collected at a professional baseball stadium with 500 subjects. This study used SPSS Ver. 18.0 and AMOS Ver. 19.0 to analyze this study’s data, and the results were as follows. First, the public relationship has a positive influence on team image. Second, mutual exchange, which is under public relationship, has a positive influence on team image, and negative impacts on connectedness/satisfaction. Third, team image positively impacts on loyalty.

스포츠용품브랜드의 스포츠제품개발요인이 경쟁우위와 경영성과에 미치는 영향

강준상(Kang, Jun-Sang) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.65

The purpose of this study was to find out the impact of sports product development Factors of sports brand through competitive advantage and management performance. For this paper, the subjects surveyed were 200 staffs of sports brand related development researcher or product development. Survey data was processed by using descriptive statistics, confirmatory factor analysis, internal consistency reliability, correlation analysis and structural equation model. Frist, sports product development had an impact on competitive advantage. Second, sports product development had an impact on management performance. Third, competitive advantage had an impact on management performance.

프로스포츠구단의 내부마케팅이 내부고객의 시장지향성과 경영성과에 미치는 영향

강준상(Kang, Jun-Sang) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.62

The purpose of this study was to examine the effects of internal marketing on internal customers’ market orientation and business performance in professional sport clubs. For this study, 200 employees from professional sport clubs were chosen as the sample through convenience sampling method. The questionnaire was used, and the data was analyzed by using SPSS 18.0 and AMOS 19.0. The results of this study were as follows: Firstly, empowerment, organizational support, reward and welfare system have a positive effect on Market Orientation. Secondly, market orientation has a positive effect on business performance.

스포츠센터 서비스품질이 전환장벽과 참여지속의도에 미치는 영향

강준상(Jun Sang Kang),정동화(Dong Hwa Chung) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.56

The purpose of this study was to examine the relationship among service quality, switching barrier, relational immersion and adherence intention in order for sports centers to manage its customers more effectively. For this study, the samples were collected from 4 sports centers which have similar scale and membership fee located in Seoul by using convenience sampling method. 352(94.6%) questionnaires were finally used for data analysis. The questionnaire was revised by using previous studies as follows: Service quality: Kim(2010) and Dabholkar, Shepherd & Thorpe(2000), Switching barrier: Park(2010), Relational immersion: Yang, Jang & Jang(2009) and Gruen, Summer & Acito(2000), Adherence intention: Choi & Park(2011) Reliability and validity were verified by using factor analysis, and Cronbach’s α showed .916~.826. The data was analyzed by using SPSS 18.0. Frequence analysis, factor analysis, correlation analysis, simple regression analysis and multiple regression analysis were conducted. The results were as follows; Firstly, sports center service quality has an influence on switching barrier, relational immersion and adherence intention partly.Secondly, switching barrier and relational immersion have an influence on adherence intention partly.

스포츠브랜드기업의 마케팅믹스활동에 대한 관계자산과 충성도의 구조적 관계

강준상(Kang, Jun-Sang),김종희(Kim, Jong-Hee) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.59

The purpose of this study was to examine the influence of sport brand company’s marketing mix activities upon relation capital and loyalty. For this study, the samples were collected from participants of the event which held(by ‘R’ brand) on 18th and 19th October 2014 by using convenience sampling method. 23(694.4%) questionnaires were finally used for data analysis. The data was analyzed by using SPSS 18.0. and AMOS 19.0. The results were as follows; Firstly, Promotion has an effect on relation capital, but place and price do not have an effect. Secondly, relation capital has an positive effect on loyalty.