마아케팅 計劃樹立에 있어 lifestyle과 psychographics의 役割에 關한 考察

鄭在壹,정재일 崇田大學校 産業經濟硏究所 1987 産經 論叢 Vol.3 No.1

市場占有率管理를 爲한 供給占有率의 戰略的 意義

정재일 경일대학교 산업정보연구소 1990 産經硏究 Vol.1 No.1

In general, market share has been considered as a effective profit potential indicator which reflects the relative power of a business in relation to competitors. So many businesses desperately make efforts for maintaining or increasing market share. However, more recently the criticism toward such tendencies has been increased and some researchers contended with up-to-date empirical evidences that profitability is a random-walk measure for competitive strength to accomplish profit objective. Therefore a new criterion and measurement is needed, which accurately reflects competitiveness, and it is required to present an anlytical framework to plan strategic altanertives for managing market share to optimal level. The author first presents the concept of supply share as a more valid indicator for the competitive strength of a firm substituting for market share. Supply share derived from the market share attraction model, can be considered as reasonable expected market share and compared with actual market share to get any growth-strategic options for resources allocation. If a firm's actual market share is less than its supply share, the firm can increase its actual market share by suitably changing its strategy. Conversely, a firm having actual market share, it is possible to identify various sources of competitive advantages and to get a number of competitive-strategic alternatives. It also provides a logical foundations not for exclusivity but for compatibility or substitutability hypothesis of generic competitive strategies.

소비자 행동에서의 감정의 역할에 관한 문헌 연구

정재일 경일대학교 산업정보연구소 2000 産經硏究 Vol.7 No.1

본 논문에서는 1980년대의 도입기와 1990년대의 성장기를 거친 감정의 연구 성과들을 소비자 행동의 관점에서 개괄하고, 2000년대의 성숙기를 위해 탐구되어야 할 연구 과제들을 모색하고자 하였다. 이러한 작업을 함에 있어 특히 본 논문은 Cohen ·Areni(1991)가 행한 문헌 연구의 연장선상에 서면서도 감정의 생성과 영향에 대한 기분, 감정 강도와 같은 조절 변수들의 역할에 대한 고찰을 추가하려 하였고 국외뿐만 아니라 국내의 연구 성과를 포괄하고자 하였으며 이를 통해 미래 연구에서 보다 더 천착해야할 과제들을 분별하고 제안하고자 하였다.

多屬性態度 모델에 의한 態度占有率의 槪念化

鄭在壹 慶一大學校 1990 論文集 Vol.6 No.1

In general, market share has been considered as an effective profit-potential indicator reflected the relative power of a business in relation to competitors. So many businesses desperately make efforts for maintaining or increasing market share. However, more recently the criticism toward such tendencies has been increased and some reseachers contended with new empirical evidences that profitability is a random-walk among market shares. These results suggest that market share is not more a valid measure for competitive strength to gain profit objective. Therefore a new criterion and measurement is needed, which accurately reflects competitiveness, and it is required to present an analytic framework to plan strategic alternatives for managing market share to optimal level. First, this paper provides a critical review of the investment share advocated by V.Cook Jr.. Identfying its theoretical and practical limitations, then the author presents the concept of attitude share as a more valid indicator for the competitive strength of a firm substituting for maket share. Attitude share derived from the multiattribute attitude model, can be considered as reasonable expected market share and compared with actual market share to get any growth-strategic options for resource allocation. If a firm's actual market share is less than its attitude share, the firm can increase its actual market share by suitably changing its strategy. Conversely, a firm having actual market share greater than its attitude share, it should explore additional strategies in order to improve its competitive strength. And with attitude share, it is possible to identify various sources of competitive advantages and to get a number of competitive-strategic alternatives.

外航海運業의 進路와 課題

鄭載一 한국해사문제연구소 1983 (月刊)海洋韓國 Vol.119 No.-

인체 방광이행상피암에서 p53 발현의 의의

정재일,윤혜경 白中央醫療院 2005 仁濟醫學 Vol.26 No.1

Objective: The aim of this study is to evaluate the prognostic significance of p53 expression and correlation with clinicopathologic parameters in transitional cell carcinoma of the urinary bladder Material and Method:. From Jan. 1st 1990 to Dec. 31st 1997, 37 cases of radical cystectomy for transitional cell carcinoma of urinary bladder were evaluated. Immunohistochemical stainings for p53 (DAKO) was done. More than 5% of positive p53 expression was regarded as positive. Statistical analysis between clinicopathologic parameters and p53 expression was performed. Results: Overall survival rate was 78%. Survival probability for grade and stage showed that high stage and high grade tumor were significantly lower than low grade and stage tumor(p<0.05). p53 expression was significantly increased in higher grade and high stage tumors, (p=0.003, p=0.05) But there is no correlation between p53 expression and survival. Conclusion: p53 expression by immunohistochemical staining in transitional cell carcinoma of urinary bladder were related with high stage and high grade tumor. But it was not independent prognostic factor.

曺溪宗名의 淵源에 대한 考察

정재일 한국선학회 2004 한국선학 Vol.7 No.-

Native Auriferous Silver from the Yeonhwa 1 Mine

정재일 한국지구과학회 1990 韓國地球科學會誌 Vol.11 No.2

Native auriferous silver is found in lead-zinc(-silver) ores from Dongjeom deposit, which is mineralized at later stage optical property and chemical data are presented. The mineral is intergrown intimately with galena, Mn-bearing magnetite, alabandite, pyrargyrite and carbonate. Its chemical composition as determined by electron microprobe in WDX mode shows that it is characterized by relatively hige content of Au ranging from 5.82 to 1393, Sb ranging from 0.39 to 1.51 and S ranging from 0.15 to 1.48 weight percent.

요도하열 개구부 위치에 따른 단회 요도성혈술의 성적비교

정재일,부명섭,민성기,최호철,민권식,최성협 大韓泌尿器科學會 1997 Korean Journal of Urology Vol.38 No.1

근현대 한국선종교단에서 제정된 청규에 관한 고찰

정재일 대각사상연구원 2007 大覺思想 Vol.10 No.-

This research study investigates the recent enactment of the rules by Yong Sung Sunim’s association, the Zen-sect rules of Han Am Sunim, the Gongju rules of Sung Chul Sunim, and the current enactment of the five types of Chogye Buddhism Sect’s clarity rules. However, there does not exist a consistent system in the enactment of the above clarity rules. It is discovered that the clarity rules were enacted at one’s own will according to his personality or thought without any common standard. The clarity rule of Zen-sect, namely, implies the clarity rules of Baekjang Sunim. Various types of the clarity rules enacted by Korean Zen sect order have serious discrepancies from the clarity rules of Baekjang Sunim. Furthermore, various types of the clarity rules enacted by Korean Zen sect order have metaphysical, ideological, and doctrinal contents. Or, frequently, they included a personal pledge and a group resolution. And it is hard to find a terminological definition of the clarity rules enacted by Korean Zen sect order because its terminological definition is so unclear that the precise standard conception of the clarity rules is quite uncertain. The clarity rules are dubious because they indicate such kinds of precepts, ranking system of monks, regulations of association, articles of association, precept meanings, regulations, ceremonies, pledge sentences, addressments as the clarity rules. Current issue in the clarity rule enactment by Korean Zen-sect order, namely, Chogye sect is the concern of the whole sect. For the enactment of the clarity rule, Korean Zen-sect order established a group of committee member. If Chogye sect wish to announce Baekjang’s clarity rules as their own enactment of clarity rules, first of all, they should be free of prevailing concept of currently enacted clarity rules, secondly, they should investigate the copyed Baekjang’s clarity rules which were written in China precisely. Baekjang’s clarity rule must be the clarity rule of Zen-sect. 근대에 제정된 용성선사의 결사회 규칙과, 한암선사의 선문규례와, 성철선사의 공주규약을 고찰하였고, 또한 현금에 이르러 제정된 조계종 5대총림 청규에 관하여 고찰하였다. 그러나 이 모든 청규가 가지는 제도의 일관성은 발견할 수 없었으며, 청규를 제정함에 있어서도 공통적인 기준이 없이 그 청규를 제정하는 사람의 인격이나 사상에 의해 임의로 제정되고 있음을 발견하였다. 또한 선종의 청규는 백장의 청규를 말하는 것인데, 한국 선종교단에서 제정되어 온 제 청규는 『백장청규』와는 상당한 괴리감이 있는 것으로 밖에 볼 수 없다. 뿐만 아니라 형이상학적이고 이념적이며 교리적인 내용이 포함되어 있고, 혹은 개인적인 다짐이나 대중의 결의를 청규에 포함시키고 있는 경우가 빈번하였다. 또한 한국 선종교단에서 제정된 청규는 그 용어의 정의가 애매모호하여 어떤 것을 청규라고 하는지 그 기준을 확정하기가 어려웠다. 그 이유는 계율․승제․회칙․정관․율의․규약․의례․결의문․선언문 등을 청규로 규정하고 있기 때문이다. 현재 한국선종교단인 조계종에서의 청규제정 문제는 거 종단적 관심사이고, 이를 위하여 위원회까지 구성되어 있다. 만약 조계종에서 추구하는 청규 제정이 백장청규를 표방한다고 한다면, 지금 현재 제정되고 있는 청규라는 개념에서 벗어나는 노력이 선행되어야 하고, 중국에서 저술된 『백장청규』를 표방하는 청규서를 면밀히 연구하여야 할 것이다. 선종의 청규라고 한다면 『백장청규』가 되어야 하기 때문이다.