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裵鍾吉,宋善玉 혜전대학 1999 出版文化硏究所論文集 Vol.1 No.-
Through the inquiry into the concept of electronic money and background on its emergence, this study shows the electronic money is the necessary product which reflects the demand of information society. Further, it analyzes the status worldwide electronic money industry and competition strategy focused on U.S. and European countries. Finally, utilizing these findings and results, this paper analyzes the current status of Korean electronic money industry and suggests the competition strategy for Korean electronic money industry. The introduction of electronic money is being materialized by few banks and VAN & computer companies in Korea. However, we can find few problems as we look at the status of our electronic money industry. Some of these problems are identified as the poor resources in the fundamental technology necessary for electronic money, the tight regulation and standardization policy by government and central bank which limits the competition and very conservative banks and poor recognition by ordinary citizens. This paper suggests the competitive strategy based on SWOT analysis for the local electronic money industry from the lessons learned in the analysis of foreign market.
배종길 혜전대학 2000 論文集 Vol.18 No.-
The purpose of this study is to review and analyze the current economic situations and the environment for direct foreign investment in the six major ASEAN countries such as the Philippines, Malaysia, Singapore, Indonesia, Thailand and Vietnam, and to elicit suggestions for Korean enterprises to further promote direct investments in this region. The conclusions drawn from this study are summarized as follows; First, the ASEAN countries can no longer be a round-about production base for our exports to advanced countries. Instead, they must be viewed as a bridgehead for strengthening the international competitiveness of Korean firms for their survival in the future. More emphasis should be placed on the comparative advantage of differentiation, rather than the cost advantage based on cheap labor in those countries. Second, new development policies of the ASEAN countries presents an ever-increasing demand for direct foreign investments in technology- and capital-intensive industries in the region. Our investment, therefore, should be more directed toward the fields of such industries as electronics, telecommunications, machinery, chemicals, steel and automobile industries. Third, in line with the progress of industrialization and expansion of social overhead capital in the ASEAN countries, the local demand for industrial out-sourcing, as well as for durable consumer goods, is expected to grow rapidly. Korea's export-oriented investments prevailed hitherto in the region should be diverted to the local infrastructure and durable consumer goods investments. Fourth, cooperation or alliance in international marketing with ASEAN enterprises should also be promoted. In this connection, local Chinese entrepreneurs who have played major role in South East Asian economies in the past can be our good partners in exploiting new and existing ASEAN markets in the future.
배종길 ( Bae Jong Gil ),김정원 ( Kim Jeong Won ) 한국의류산업학회 2004 한국의류산업학회지 Vol.6 No.1
Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries` exhibitions because of their special features. Therefore, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 140 companies for 5 exhibitions, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. It also uses frequency, cross tabs, paired t-test, Independent Samples t-test. As a result of this study, fashion related companies` recognition of exhibitions has been increased. However, in terms of exhibition participation, attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren`t maximized because the right under-standing concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn`t enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can`t be activated. Even though there are consultations, the consultations don`t have much effect.