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관광지 친숙성의 다차원적 접근을 통한 관광지 이미지 형성 연구
류재숙 ( Ryu Jse-sook ),임재필 ( Lim Jae-pil ) 한국관광진흥학회 2024 관광진흥연구 Vol.12 No.1
This study identified the relationship between tourism destination familiarity and destination image. In this context, this study aimed to explore the concept of destination familiarity in a multidimensional manner, examining the interrelations among its various components. In addition, the purpose of this study was to provide practical implications to DMOs, including local destination managers and marketers, by identifying whether the image of a tourism destination can be formed through destination familiarity. To this end, the relationship between each factor was identified by dividing the familiarity of tourism destinations into five factors: informational familiarity, self-described familiarity, self-assured familiarity, expected familiarity, and proximate familiarity. In addition, the influence relationship between expected familiarity and proximate familiarity on the image of tourism destinations was confirmed. To this end, the relationship between each factor was identified by dividing the familiarity of tourism destinations into five factors: informational familiarity, self-described familiarity, self-assured familiarity, expected familiarity, and proximate familiarity. In addition, the influence relationship between expected familiarity and proximate familiarity on the image of tourism destinations was confirmed. As a result of empirical analysis, it was found that informational familiarity had a positive effect on self-described familiarity and proximate familiarity, and self-described familiarity had a positive effect on self-assured familiarity and proximate familiarity. In addition, it was found that self-described familiarity, self-assured familiarity, and expected familiarity all affect proximate familiarity. Additionally, it was confirmed that expected familiarity and proximate familiarity are factors that improve the image of destinations.
올레길 방문객의 환경인식에 따른 자연친화적 관광태도에 관한 연구 -신환경패러다임(NEP)척도를 중심으로-
류재숙 ( Jae Sook Ryu ),이승곤 ( Seung Kon Lee ) 한국사진지리학회 2011 한국사진지리학회지 Vol.20 No.3
최근 환경적인 측면에 대한 관심이 높아지면서 관광분야에도 지속가능한 관광에 대한 관심이 고조되고 있으며 이를 충족시켜줄 수 있는 대안관광, 녹색관광 등에 대한 논의가 끊임없이 진행되고 있다. 이는 관광활동에도 다양한 변화를 가져오고 있는데 그 중 하나가 최근 자연그대로의 상태를 여행하며 보고, 즐기는 도보여행이 그 한 예라 할 수 있다. 본 연구는 대표적인 도보여행 코스 중 하나인 제주 올레길을 대상으로 그곳에 방문한 방문객이 인식하는 환경인식 수준에 대해 파악하고자 하며, 환경인식 수준에 따라 관광태도는 어떻게 차이가 있는지를 파악해보고자 한다. 본 연구를 위해 제주 올레길을 방문한 방문객을 대상으로 설문조사를 통해 실증분석을 진행하였다. 본 연구에서는 환경인식 수준을 파악하기 위해 NEP척도를 사용하였으며, NEP척도의 합에 따라 고NEP집단과 중저NEP집단으로 구분하여 관광태도의 차이를 검증한 결과 고 NEP척도의 집단에서 모두 높은 관광태도를 보이고 있었다. 결과적으로 환경인식 수준이 높은 사람들이 자연친화적 관광태도를 보이는 것으로 나타났다. As interest in environment aspects have increased recently, interest on the sustainable tourism has built up also in tourists area, and debate on alternative tourism and green tourism, which can satisfy their requirements, are being conducted continuously. This is resulting in various changes even in tourism activities, and walking tour, which is to witness and enjoy the nature as traveling, can be an example of such. This study is intended to grasp the level of environmental perception that the visitors are aware of by selecting the representative walking course, Jeju Ollegil, and to understand how tourism attitude differ by the level of environmental perception. To back up this research, empirical analysis was conducted through questionnaire survey against the visitors of Jeju Ollegil. To understand the level of environmental perception, this study used NEP scale, and when tourism attitude differences were evaluated by classifying high NEP group and low to medium NEP group according to the sum of NEP scale, high NEP group showed high tourism attitude in every measured categories of tourism attitude. The result confirmed that the people with higher level of environmental perception showed nature-oriented tourism attitude.