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천영준(Cheon, Youngjoon),곽규태(Kwak, Kyu Tae) 한국게임학회 2015 한국게임학회 논문지 Vol.15 No.4
현재까지 모바일 게임 사용자 연구는 개별 콘텐츠의 재미, 중독성, 편의성과 같은 1차적 정서를 분석하는 차원에 머물러 있다. 그러나 스마트폰의 확산 이후 사용자들의 멀티태스킹이 보편화되면서 사용자의 게임 콘텐츠 경험은 복잡해지고 있다. 따라서 다양한 행위를 동시에 수행하는 사용자의 관점에서 모바일 게임에 대한 보다 깊이 있는 분석이 필요한 상황이다. 본 연구는 집단 감성의 관점에서 모바일 게임 사용자들의 연결된 심성 모형을 포착하고자 했다. 이를 위해 사용자들의 비의도성과 의도성을 동시에 포착할 수 있는 소셜 데이터 분석을 실시했으며, 그 결과로 서비스의 교차 소비, 정보 추천방식의 다양화, 관계 기반의 과제 경험을 주요 이슈로 제시했다. Existing researches have been limited to one-dimensional analysis of game experience (enjoyment, addictive user, usability). However, we considered to analyze complex sentiments of mobile game users due to diffusion of multitasking in these days. In this study, We focused on 'collective sentiments' of mobile game users and studied 'connected emotions and mental model' of them. To support theoretical assumption, we analyzed social data which reflect intention and unintended behavior of users. As a result, multiple consumption of service, diversified patterns of information recommendation and quest experience based on networking were critical to mobile game UX.
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( Jemin Justin Lee ),( Youngjoon Cheon ),( Sangyun Han ),( Kyu Tae Kwak ) 한국인터넷정보학회 2018 KSII Transactions on Internet and Information Syst Vol.12 No.12
The widespread adoption of the social computing paradigm has ushered in the development of online social innovation community (OSIC) as a promising method for solving social problems. Previous studies have not explicitly considered the conceptual factors that facilitate these communities’ users’ innovative activities, so it is vital to conduct empirical studies to verify the effectiveness of these factors. In this paper, the primary goals are to construct a theoretical model of the social innovation and empirically verify the casual relationship between theoretical factors and societal innovativeness. A survey of 398 OSIC users was conducted to empirically validate the theoretical model. The causal relationships between network characteristics and social innovativeness were experimentally tested. The results of this study indicated that ambiguity, switching, and multiplexity are important factors that facilitate social innovativeness, which contradicts the prior assumptions about innovation performance.
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Inter-category Map: Building Cognition Network of General Customers through Big Data Mining
( Gil-young Song ),( Youngjoon Cheon ),( Kihwang Lee ),( Kyung Min Park ),( Hae-chang Rim ) 한국인터넷정보학회 2014 KSII Transactions on Internet and Information Syst Vol.8 No.2
Social media is considered a valuable platform for gathering and analyzing the collective and subconscious opinions of people in Internet and mobile environments, where they express, explicitly and implicitly, their daily preferences for brands and products. Extracting and tracking the various attitudes and concerns that people express through social media could enable us to categorize brands and decipher individuals` cognitive decision-making structure in their choice of brands. We investigate the cognitive network structure of consumers by building an inter-category map through the mining of big data. In so doing, we create an improved online recommendation model. Building on economic sociology theory, we suggest a framework for revealing collective preference by analyzing the patterns of brand names that users frequently mention in the online public sphere. We expect that our study will be useful for those conducting theoretical research on digital marketing strategies and doing practical work on branding strategies.
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( Kyu Tae Kwak ),( Youngjoon Cheon ),( Bong Gyou Lee ) 한국인터넷정보학회 2016 KSII Transactions on Internet and Information Syst Vol.10 No.3
ICT contents market is globally considered as an industry of high added value, where sustainability is accomplished through stories that cover wide range of consumers. However, the need for long-term internationalization strategy is growing as countless number of applications and games has pushed the local market to its limit. Thus, this research explored on the industrial characteristics and the internationalization of ICT contents firms through acquisition of competency. Based on Resource Dependence theory, the authors studied how pursuit of legitimacy and autonomy functioned in the expansion process of ICT contents firms. A survey analysis of 212 key decision makers of Korean ICT content firms were performed, to reveal that resource environment and interdependence must undergo a thorough consideration.
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곽규태(Kyu Tae Kwak),천영준(Youngjoon Cheon),최세경(Se Kyoung Choi) 한국혁신학회 2018 한국혁신학회지 Vol.13 No.2
본 연구는 정부의 다양한 정책 유형과 창업기업의 성과 간의 영향관계를 실증함으로써 혁신과 고성장 창업을 촉진할 수 있는 정부 지원정책의 방향성을 점검한다. 이를 위해 국내창업 생태계의 특성과 정책이슈를 전반적으로 점검하고, 최근 6년간 정부지원을 받은 창업기업을 대상으로 각 정책 유형이 매출과 고용성과에 미치는 영향력을 분석했다. 패널 회귀모형을 통해 분석한 결과 ‘지원 수단’ 중에서는 ‘기술개발’과 ‘사업화’ 지원, ‘창업교육’, ‘창업자금융자’ 등 창업기업의 역량을 높이는 주는 사업이 창업기업의 성과 증진에 기여한 것으로 나타났다. ‘지원 대상’의 관점에서는 ‘청년’, ‘시니어’ 그리고 ‘재 창업’ 지원이 창업기업성과에 유의미한 영향을 미쳐 맞춤형 지원의 실효성을 확인할 수 있었다. 마지막으로 ‘지원방식’ 특화에서는 창업기업의 정책수요를 종합적으로 고려한 ‘패키지 지원’의 효과를 확인했다. 본 연구는 창업의 경제적 성과와 사회적 성과를 종합적으로 고찰했다는 데에 그 의의가 있다. This study examines the performance of startup promotion program from various types of policy, and explores the supportive programs to promote the innovation and high performance of the startup companies. It focuses on the overall attributes of startup ecosystem in Korea with policy concerns, and studies the performance of policy based on the group of startups receiving governmental support for the past six years in terms of sales and employment. This empirical study is analyzed through panel regression model and confirmed ‘supporting programs’ which directly transfer the resources such as technology development and industrialization support, startup educative program, investments for startup funds supports the improvements in the performance of startup companies. Moreover, the study found evidence supporting ‘the young’, ‘seniors’, and ‘re-startup’ are significant for the performance as ‘supporting target’. Lastly, ‘supporting mode’ demonstrated that providing the integrated solutions over the stages in the business gives the actual effect. Therefore, this study implies the economic and social performances in startups.
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