RISS 학술연구정보서비스

검색
자동완성 버튼

인기 검색어

    다국어 입력
    あ ぁ か が さ ざ た だ な は ば ぱ ま や ゃ ら わ ゎ ん い ぃ き ぎ し じ ち ぢ に ひ び ぴ み り う ぅ く ぐ す ず つ づ っ ぬ ふ ぶ ぷ む ゆ ゅ る え ぇ け げ せ ぜ て で ね へ べ ぺ め れ お ぉ こ ご そ ぞ と ど の ほ ぼ ぽ も よ ょ ろ を
    ア ァ カ サ ザ タ ダ ナ ハ バ パ マ ヤ ャ ラ ワ ヮ ン イ ィ キ ギ シ ジ チ ヂ ニ ヒ ビ ピ ミ リ ウ ゥ ク グ ス ズ ツ ヅ ッ ヌ フ ブ プ ム ユ ュ ル エ ェ ケ ゲ セ ゼ テ デ ヘ ベ ペ メ レ オ ォ コ ゴ ソ ゾ ト ド ノ ホ ボ ポ モ ヨ ョ ロ ヲ ―

    http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

    변환된 중국어를 복사하여 사용하시면 됩니다.

    예시)
    • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
    • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
    ㅥ ㅦ ㅧ ㅨ ㅩ ㅪ ㅫ ㅬ ㅭ ㅮ ㅯ ㅰ ㅱ ㅲ ㅳ ㅴ ㅵ ㅶ ㅷ ㅸ ㅹ ㅺ ㅻ ㅼ ㅽ ㅾ ㅿ ㆀ ㆁ ㆂ ㆃ ㆄ ㆅ ㆆ ㆇ ㆈ ㆉ ㆊ ㆋ ㆌ ㆍ ㆎ
    Α Β Γ Δ Ε Ζ Η Θ Ι Κ Λ Μ Ν Ξ Ο Π Ρ Σ Τ Υ Φ Χ Ψ Ω α β γ δ ε ζ η θ ι κ λ μ ν ξ ο π ρ σ τ υ φ χ ψ ω
    á à Á À é è É È ç Ç ê
    Ä Ö Ü ä ö ü ß
    ְ ֳ ֲ ֱ ָ ַ ֵ ֶ ִ ֹ ּ ֻ ׂ ׁ ּ פ ם ן ו ט א ר ק ף ך ל ח י ע כ ג ד ש ץ ת צ מ נ ה ב
    ‘ ’ “ ” 〔 〕 〈 〉 「 」 『 』 【 】 ＂ （ ） ［ ］ ｛ ｝
    ± × ÷ ≠ ≤ ≥ ∞ ∴ ♂ ♀ ∠ ⊥ ⌒ ∂ ∇ ≡ ≒ ≪ ≫ √ ∽ ∝ ∵ ∫ ∬ ∈ ∋ ⊆ ⊇ ⊂ ⊃ ∪ ∩ ∧ ∨ ￢ ⇒ ⇔ ∀ ∃ ∮ ∑ ∏ ＋ － ＜ ＝ ＞
    、 。 · ‥ … ¨ 〃 ― ∥ ＼ ∼ ´ ～ ˇ ˘ ˝ ˚ ˙ ¸ ˛ ¡ ¿ ː ！ ＇ ， ． ／ ： ； ？ ＾ ＿ ｀ ｜
    ½ ⅓ ⅔ ¼ ¾ ⅛ ⅜ ⅝ ⅞ ¹ ² ³ ⁴ ⁿ ₁ ₂ ₃ ₄
    Æ Ð Ħ IJ Ł Ø Œ Þ Ŧ Ŋ æ đ ð ħ ı ij ĸ ŀ ł ø œ ß þ ŧ ŋ ʼn
    А Б В Г Д Е Ё Ж З И Й К Л М Н О П Р С Т У Ф Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я а б в г д е ё ж з и й к л м н о п р с т у ф х ц ч ш щ ъ ы ь э ю я
    ′ ″ ℃ Å ￠ ￡ ￥ ¤ ℉ ‰ ＄ ％ Ｆ ￦ ㎕ ㎖ ㎗ ℓ ㎘ ㏄ ㎣ ㎤ ㎥ ㎦ ㎙ ㎚ ㎛ ㎜ ㎝ ㎞ ㎟ ㎠ ㎡ ㎢ ㏊ ㎍ ㎎ ㎏ ㏏ ㎈ ㎉ ㏈ ㎧ ㎨ ㎰ ㎱ ㎲ ㎳ ㎴ ㎵ ㎶ ㎷ ㎸ ㎹ ㎀ ㎁ ㎂ ㎃ ㎄ ㎺ ㎻ ㎽ ㎾ ㎿ ㎐ ㎑ ㎒ ㎓ ㎔ Ω ㏀ ㏁ ㎊ ㎋ ㎌ ㏖ ㏅ ㎭ ㎮ ㎯ ㏛ ㎩ ㎪ ㎫ ㎬ ㏝ ㏐ ㏓ ㏃ ㏉ ㏜ ㏆
    § ※ ☆ ★ ○ ● ◎ ◇ ◆ □ ■ △ ▽ → ← ↑ ↓ ↔ 〓 ◁ ◀ ▷ ▶ ♤ ♠ ♡ ♥ ♧ ♣ ⊙ ◈ ▣ ◐ ◑ ▒ ▤ ▥ ▨ ▧ ▦ ▩ ♨ ☏ ☎ ☜ ☞ † ‡ ↕ ↗ ↙ ↖ ↘ ♭ ♩ ♪ ♬ ㉿ ㈜ № ㏇ ™ ㏂ ㏘ ℡ ＃ ＆ ＊ ＠ ª º
    ⅰ ⅱ ⅲ ⅳ ⅴ ⅵ ⅶ ⅷ ⅸ ⅹ Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ Ⅸ Ⅹ
    ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ک ل م ن ه و ی
    닫기

    CRM에 의한 부동산 중개서비스의 고객만족 결정요인 분석 = A Study on the Determinants of Customer Satisfaction in Real Estate Brokerage Service through CRM

    한글로보기

    https://www.riss.kr/link?id=T14837226

    • 저자
    • 발행사항

      전주 : 전주대학교 일반대학원, 2018

    • 학위논문사항

      학위논문(박사) -- 전주대학교 일반대학원 , 부동산학과 , 2018. 2

    • 발행연도

      2018

    • 작성언어

      한국어

    • 주제어
    • KDC

      321.329 판사항(5)

    • 발행국(도시)

      전북특별자치도

    • 형태사항

      vi, 115 p. : 삽화, 표 ; 26cm

    • 일반주기명

      지도교수: 민규식
      참고문헌: p. 99-104

    • UCI식별코드

      I804:45016-200000101121

    • 소장기관
      • 국립중앙도서관 국립중앙도서관 우편복사 서비스
      • 전주대학교 도서관 소장기관정보

    • 0

      상세조회

    • 0

      다운로드
    서지정보 열기
    • 내보내기
    • 내책장담기
    • 공유하기
      • URL 복사
    • 오류접수
    인용문이 복사되었습니다.

    부가정보

    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    영어
    한국어
    In this thesis, it is intended to proceed with an empirical analysis of whether or not the customers are satisfied and the intention to recommend in the future through the continuous management of the customers by recognizing the importance of the customer management that is proceeded with through the very close contacts with the customers and not only the locational factors, the expertise, the ray tube work, the trust, and the provision of the services, which are considered to be important by the preexisting, brokerage business as a plan for creating the continuous source of income of the brokerage agencies while the incomes have been reducing and the marketabilities have been contracted according to the acceleration of the entries in the diverse forms into the real estate brokerage market and according to the competition getting fierce through a research on the decision facts and the utilization of the customer satisfaction regarding the real estate brokerage services. Through this, by verifying the influences of the satisfaction factors of the customers and the intention to transact continuously on the intention to recommend, it is intended to arrive at the suggestions and make a proposal regarding the improvement of the businesses of the real estate brokerages.
    This research intends to draw the decision factors of the standard of the satisfaction regarding the real estate brokerage agencies and present a standard for the viewpoint of the consumers. And the specific objectives are the following:
    Firstly, an objective lies in understanding the influences on the level of customer satisfaction, the intention to recommend, and the intention to transact continuously regarding the locational factor, the expertise, the ray tube work, the secret work, the credibility, the provision of the services, the public relations, the maintenance of the customer relationships, the communication, and the sociality.
    Secondly, it was intended to analyze the differences and the commonalities between the capital city region and the provinces through a structural equation and verify the influences on the intention to recommend according to the levels of satisfaction among the regions.
    Thirdly, an objective is to convert the awarenesses of not only the licensed, real estate agents who have been managing their brokerage businesses, of course, but, also, the prospective, licensed, real estate agents who have been preparing for a business startup, and the industry, and, at the same time, to strengthen the competitiveness of the brokerage agencies, and to provide the efficiency. And, if such factors of the level of satisfaction are understood, together with the presentation of the criteria for the decision-making by the licensed real estate agents later on, they can be utilized as the materials in the businesses of the licensed, real estate agents.
    Regarding the questionnaire survey of this research, as a work that objectifies the emotions felt by the customers when they visit a brokerage agency, the verification of the questionnaire survey is needed. If we take a look at the Cronbach's coefficient for the reliability of the questionnaire survey question, it appeared as 0.686∼0.898, thereby securing the reliability. The feasibility verification was proceeded with through the factors. And the factors were classified into the 9 kinds of the special factor characteristics, including the locational factor, the expertise, the ray tube work, the maintenance of the secrets, the reliability, the provision of the services, the PR, the maintenance of the customer relationships, the communication, and the sociability. If we take a look at the overall, confirmational factor results through this, we can find out that, in the structural equation model, too, all of the CMIN/DF, the RMR, the GFI, the AGFI, the CFI, the NFI, the IFI, and the RMSEA were satisfied.
    As a result of the IPA analysis, the real estate facilities, the interior, the locational factors, the ray tube work, which is a work of a licensed real estate agent, the expertise, etc. were drawn in the direction of continuing the maintenance. And the trust that appears when transacting with a client company, also, showed a good result. However, the differentiation through the linked services, including moving the home, the interior, etc., which are recognized through the viewpoint of the customer and others of the like were understood to be still on a basic level. And it has been recognized that they are the parts which need the gradual improvements with regard to the management of the relationships with the customers and with regard to the communication with the customers, too. In this research, too, it looks like the traditional, locational factor and the proper work of the licensed, real estate agent have been faithful to until now. And, for the differentiation of the business, and the maximization of the profits, of the licensed, real estate agents, in the future, the customer relationship management that approaches the customers first, the communication, and the sociability through the social activities are absolutely needed.
    Regarding the influences on the level of satisfaction regarding the 9 factors regarding the entire groups, the parts of the locational factor, the reliability, and the maintenance of the customer relationships appeared as the significant results. And it appeared that not only the traditional, locational factors, but, also, the continuous maintenance of the customers within the trust with the customers have the influences on the level of satisfaction, the intention to transact continuously, and even the intention to recommend to other people in the future.
    In the case of the capital city region, it appeared that the locational factor, the business expertise of the brokerage agency, and the maintenance of the customer relationships have the influences on the level of satisfaction. And it was judged that they have the influences on the continuous transactions and on the intention to recommend in the future through these.
    In the case of the non-capital city regions, the locational factor, the business expertise, the reliability, and the sociability have the influences on the level of satisfaction. Hence, with the feeling of the high expectation that, compared to the capital city region, the level of awareness through the trust of the customers, the social activities, etc. will be able to proceed well with the formation of the reliability for the customers and with the work being followed by a level of satisfaction, it appeared that, through this, the influences have been given to the intention to continuously transact and the recommendation in which the introduction to a different person is proceeded in the future.
    It is that, in case the level of the satisfaction gets high, it has a lot of influences on the intention to transact continuously and the intention to recommend, which take place afterwards. And, in the case of the capital city region, the role of the management of the customer relations is an important element of the level of satisfaction. And, in the case of the non-capital city regions, rather than the management of the customer relations, the reliability that appears in the transactions and the volunteer service and the volunteer service activities for the community are arrived at as the important, influential variables of the reputation and the level of satisfaction.
    The 9 factors in this research have been evaluating the levels of satisfaction by dealing with the directions actions of the brokerage agencies only. However, the influence variables of the satisfaction, the continuous transactions, and the intention to recommend according to the brokerage service can be diverse. As a result, there is a need for a research that draws such variables and investigates the special, customer behavior characteristics. This means that the level of satisfaction can become different according to the type of the customer. And there is a need for a research through a detailed and specific approach and through the subdivisions.
    Accordingly, such special characteristics of the customers and the elements of the actions must be excavated, and the continuous researches on the concept of the services must be examined and conducted. And a research on the performances through the grafting of the special characteristics of the brokerage activities of the brokerage agencies onto the customers is needed. And, through such a research, the limitations of the research can be overcome with regard to the maximization of the values and profits of the brokerage agencies.
    번역하기

    In this thesis, it is intended to proceed with an empirical analysis of whether or not the customers are satisfied and the intention to recommend in the future through the continuous management of the customers by recognizing the importance of the cus...

    In this thesis, it is intended to proceed with an empirical analysis of whether or not the customers are satisfied and the intention to recommend in the future through the continuous management of the customers by recognizing the importance of the customer management that is proceeded with through the very close contacts with the customers and not only the locational factors, the expertise, the ray tube work, the trust, and the provision of the services, which are considered to be important by the preexisting, brokerage business as a plan for creating the continuous source of income of the brokerage agencies while the incomes have been reducing and the marketabilities have been contracted according to the acceleration of the entries in the diverse forms into the real estate brokerage market and according to the competition getting fierce through a research on the decision facts and the utilization of the customer satisfaction regarding the real estate brokerage services. Through this, by verifying the influences of the satisfaction factors of the customers and the intention to transact continuously on the intention to recommend, it is intended to arrive at the suggestions and make a proposal regarding the improvement of the businesses of the real estate brokerages.
    This research intends to draw the decision factors of the standard of the satisfaction regarding the real estate brokerage agencies and present a standard for the viewpoint of the consumers. And the specific objectives are the following:
    Firstly, an objective lies in understanding the influences on the level of customer satisfaction, the intention to recommend, and the intention to transact continuously regarding the locational factor, the expertise, the ray tube work, the secret work, the credibility, the provision of the services, the public relations, the maintenance of the customer relationships, the communication, and the sociality.
    Secondly, it was intended to analyze the differences and the commonalities between the capital city region and the provinces through a structural equation and verify the influences on the intention to recommend according to the levels of satisfaction among the regions.
    Thirdly, an objective is to convert the awarenesses of not only the licensed, real estate agents who have been managing their brokerage businesses, of course, but, also, the prospective, licensed, real estate agents who have been preparing for a business startup, and the industry, and, at the same time, to strengthen the competitiveness of the brokerage agencies, and to provide the efficiency. And, if such factors of the level of satisfaction are understood, together with the presentation of the criteria for the decision-making by the licensed real estate agents later on, they can be utilized as the materials in the businesses of the licensed, real estate agents.
    Regarding the questionnaire survey of this research, as a work that objectifies the emotions felt by the customers when they visit a brokerage agency, the verification of the questionnaire survey is needed. If we take a look at the Cronbach's coefficient for the reliability of the questionnaire survey question, it appeared as 0.686∼0.898, thereby securing the reliability. The feasibility verification was proceeded with through the factors. And the factors were classified into the 9 kinds of the special factor characteristics, including the locational factor, the expertise, the ray tube work, the maintenance of the secrets, the reliability, the provision of the services, the PR, the maintenance of the customer relationships, the communication, and the sociability. If we take a look at the overall, confirmational factor results through this, we can find out that, in the structural equation model, too, all of the CMIN/DF, the RMR, the GFI, the AGFI, the CFI, the NFI, the IFI, and the RMSEA were satisfied.
    As a result of the IPA analysis, the real estate facilities, the interior, the locational factors, the ray tube work, which is a work of a licensed real estate agent, the expertise, etc. were drawn in the direction of continuing the maintenance. And the trust that appears when transacting with a client company, also, showed a good result. However, the differentiation through the linked services, including moving the home, the interior, etc., which are recognized through the viewpoint of the customer and others of the like were understood to be still on a basic level. And it has been recognized that they are the parts which need the gradual improvements with regard to the management of the relationships with the customers and with regard to the communication with the customers, too. In this research, too, it looks like the traditional, locational factor and the proper work of the licensed, real estate agent have been faithful to until now. And, for the differentiation of the business, and the maximization of the profits, of the licensed, real estate agents, in the future, the customer relationship management that approaches the customers first, the communication, and the sociability through the social activities are absolutely needed.
    Regarding the influences on the level of satisfaction regarding the 9 factors regarding the entire groups, the parts of the locational factor, the reliability, and the maintenance of the customer relationships appeared as the significant results. And it appeared that not only the traditional, locational factors, but, also, the continuous maintenance of the customers within the trust with the customers have the influences on the level of satisfaction, the intention to transact continuously, and even the intention to recommend to other people in the future.
    In the case of the capital city region, it appeared that the locational factor, the business expertise of the brokerage agency, and the maintenance of the customer relationships have the influences on the level of satisfaction. And it was judged that they have the influences on the continuous transactions and on the intention to recommend in the future through these.
    In the case of the non-capital city regions, the locational factor, the business expertise, the reliability, and the sociability have the influences on the level of satisfaction. Hence, with the feeling of the high expectation that, compared to the capital city region, the level of awareness through the trust of the customers, the social activities, etc. will be able to proceed well with the formation of the reliability for the customers and with the work being followed by a level of satisfaction, it appeared that, through this, the influences have been given to the intention to continuously transact and the recommendation in which the introduction to a different person is proceeded in the future.
    It is that, in case the level of the satisfaction gets high, it has a lot of influences on the intention to transact continuously and the intention to recommend, which take place afterwards. And, in the case of the capital city region, the role of the management of the customer relations is an important element of the level of satisfaction. And, in the case of the non-capital city regions, rather than the management of the customer relations, the reliability that appears in the transactions and the volunteer service and the volunteer service activities for the community are arrived at as the important, influential variables of the reputation and the level of satisfaction.
    The 9 factors in this research have been evaluating the levels of satisfaction by dealing with the directions actions of the brokerage agencies only. However, the influence variables of the satisfaction, the continuous transactions, and the intention to recommend according to the brokerage service can be diverse. As a result, there is a need for a research that draws such variables and investigates the special, customer behavior characteristics. This means that the level of satisfaction can become different according to the type of the customer. And there is a need for a research through a detailed and specific approach and through the subdivisions.
    Accordingly, such special characteristics of the customers and the elements of the actions must be excavated, and the continuous researches on the concept of the services must be examined and conducted. And a research on the performances through the grafting of the special characteristics of the brokerage activities of the brokerage agencies onto the customers is needed. And, through such a research, the limitations of the research can be overcome with regard to the maximization of the values and profits of the brokerage agencies.

    더보기

    목차 (Table of Contents)

    • 제1장 서 론 1
    • 제1절 연구의 배경과 목적 1
    • 제2절 연구의 범위와 방법 3
    • 제2장 중개서비스의 이론적 고찰 7
    • 제1장 서 론 1
    • 제1절 연구의 배경과 목적 1
    • 제2절 연구의 범위와 방법 3
    • 제2장 중개서비스의 이론적 고찰 7
    • 제1절 부동산중개업의 개념과 현황 7
    • 1. 부동산중개업의 개념 7
    • 2. 부동산중개업 마케팅 특성 및 변화 9
    • 3. 부동산중개업 현황 11
    • 제2절 CRM 14
    • 1. CRM 정의 14
    • 2. CRM의 필요성과 요인 19
    • 3. CRM의 목적과 목표 23
    • 4. CRM의 기대효과 25
    • 제3절 선행연구 고찰 29
    • 1. 부동산 중개서비스 품질 29
    • 2. 부동산 중개서비스 만족도 33
    • 3. 지속거래의향 및 추천의도 이론 35
    • 4. 선행연구와의 차별성 38
    • 제3장 조사설계 및 모형설정 40
    • 제1절 중개서비스 설문구성 및 방법 40
    • 1. 설문구성 40
    • 2. 조사 설계 44
    • 3. 분석방법 46
    • 제2절 응답자 특성 및 모형 설정 47
    • 1. 설문 응답자 기초분석 47
    • 2. 설문지 신뢰성 및 타당성 검증 49
    • 제3절 공인중개사 만족도 및 추천의도 가설 설정 53
    • 1. 연구 모형 53
    • 2. 연구 가설 56
    • 제4장 실증분석 59
    • 제1절 요인에 따른 차이분석 59
    • 1. 성별 59
    • 2. 연령 61
    • 3. 월평균 소득 63
    • 4. 거주 지역 67
    • 5. 지난 1년간 중개업소 방문회수 69
    • 제2절 중개업소의 중요도성과분석(IPA) 71
    • 1. 중요도성과분석 방법 71
    • 2. 수도권과 비수도권 IPA 분석 결과 73
    • 제3절 중개업소 구조방정식 분석 84
    • 1. 확인적 요인분석 84
    • 2. 연구 모델 적합도 분석 86
    • 3. 전체집단 요인 유의성 검정 88
    • 4. 수도권 집단 요인 유의성 검정 89
    • 5. 비수도권 집단 요인 유의성 검정 92
    • 제5장 결론 95
    • 제1절 연구 결과의 요약 95
    • 제2절 연구의 한계와 향후 제언 97
    • 【참고문헌】 99
    • ABSTRACT 105
    • 부록(설문지) 111
    • 감사의 글 115
    더보기

    참고문헌 (Reference)

    1. 부동산학개론, 장동훈, 형설, 형설출판사, , 2014

    2. 부동산학원론, 조주현, 건국대학교 출판부, 건국대학교 출판부, , 2005

    3. 『부동산 총론』, 김영진, 법론사, , 2000

    4. 「부동산중개실무」, 문용기, 유선종, 부연사, 부연사, , 2005

    5. 『부동산 중개경영론』, 이원준, 경영문화원, 경영문화원, , 1982

    6. “CRM 도입과 활용 전략”, 이신모, 오세영, 동덕여자대학교 산업연구 학 술지, 제6권, pp.88-103, , 2000

    7. 서비스품질과 서비스가치, 김영(Young Kim), 이학식(Hak Sik Lee), 한국마케팅학회, 한국마케팅저널 한국마케팅학 회, 제1권 제2호, pp.77-99, , 1999

    8. (Amos 18.0) 구조방정식모형 분석, 김계수, 한나래아카데미, 한나래아카데미, , 2010

    9. 『고객관계관리와 데이터마이닝』, 김재훈, 김연형, 이석원, 교우사, , 2007

    10. 『구조방정식모형으로 논문쓰기』, 김주환, 커뮤니케이션북스, 커뮤니케이션 북스, , 2009

    1. 부동산학개론, 장동훈, 형설, 형설출판사, , 2014

    2. 부동산학원론, 조주현, 건국대학교 출판부, 건국대학교 출판부, , 2005

    3. 『부동산 총론』, 김영진, 법론사, , 2000

    4. 「부동산중개실무」, 문용기, 유선종, 부연사, 부연사, , 2005

    5. 『부동산 중개경영론』, 이원준, 경영문화원, 경영문화원, , 1982

    6. “CRM 도입과 활용 전략”, 이신모, 오세영, 동덕여자대학교 산업연구 학 술지, 제6권, pp.88-103, , 2000

    7. 서비스품질과 서비스가치, 김영(Young Kim), 이학식(Hak Sik Lee), 한국마케팅학회, 한국마케팅저널 한국마케팅학 회, 제1권 제2호, pp.77-99, , 1999

    8. (Amos 18.0) 구조방정식모형 분석, 김계수, 한나래아카데미, 한나래아카데미, , 2010

    9. 『고객관계관리와 데이터마이닝』, 김재훈, 김연형, 이석원, 교우사, , 2007

    10. 『구조방정식모형으로 논문쓰기』, 김주환, 커뮤니케이션북스, 커뮤니케이션 북스, , 2009

    11. 프랜차이즈중개업의 성과결정요인, 서진형, 한국부동산분석학회, 부동산학연구 한국부동산 분석학회, 제7권 제2호, pp.85-107, , 2001

    12. 「고객관계관리 전략 원리와 응용」, 김형수, 김영걸, 도서출판 영, , 2014

    13. 고객 재방문 의도 결정요인에 관한 연구, 김영구 , 김준국 , 인제대학교, 인제논총 인 제대학교, 제19권 제1호, pp.335-360, , 2004

    14. 논문작성에 필요한 SPSS/AMOS 통계분석 방법, 송지준, 21세기사, 21세기사, , 2015

    15. 부동산 중개업 마케팅의 실태와 전략 방안, 정미애(Mi ae Jeong), 한국전자통신학회, 한국전자통신학회 지 한국전자통신학회, 제7권 제1호, pp.113-118, , 2014

    16. “부동산산업의 경제적 파급효과에 관한 연구”, 최차순(Choi, Cha Soon), 대한부동산학회, 대한부동산학회 지 대한부동산학회, 제29권 제1호, pp.9-35, , 2011

    17. 병원 CRM 도입이 경영성과에 미치는 영향에 관한 연구, 김창태, 한국산업경영학회, 동 의대학교 박사학위논문, , 2012

    18. 부동산중개서비스에 대한 만족결정 요인에 관한 연구, 신종칠(Jong-Chil Shin), 한국주택학회, 주택연 구 한국주택학회, 제14권 제3호, pp.213-245, , 2006

    19. “노인의료복지시설의 CRM성과에 영향을 미치는 요인”, 형순희, 대구한 의대학교 박사학위논문, , 2012

    20. 외식 브랜드 이미지, 고객만족, 고객충성도의 영향관계, 강병남, 김형준, 한 국조리학회지 한국조리학회, 제10집 제4호, pp.201-214, , 2004

    21. “CRM 성과에 영향을 미치는 M-CRM 특성 요인에 관한 연 구”, 이인석, 영남대학교 박사학위논문, , 2011

    22. 공인중개사과다배출이 부동산중개업경영난에 미치는 영향, 권대중, 김동환, 대한부동산학회, 대한부동산학회지 대한부동산학회, 제35권 제1호, pp.103-125, , 2017

    23. “CRM이 부동산중개업 경영성과에 미치는 영향에 관한 연구”, 육태영, 전주대학교 박사학위논문, , 2015

    24. “공공서비스 품질이 고객만족에 미치는 영향에 관한 연구”, 장우진, 상 지대학교 박사학위논문, , 2002

    25. 부동산중개서비스품질과 신뢰와 재이용의도간의 관련성 분석, 이찬호, 한국디지털정책학회, J ournal of digital convergence, 제14권 제6호 pp.151-156, , 2016

    26. “기업의 CRM 활동이 브랜드 자산에 미치는 영향에 관한 연 구”, 양성민, 성균관대학교 박사학위논문, , 2010

    27. “부동산중개서비스의 판매생산성에의 영향요인에 관한 연구”, 신종칠, 한국생산성학회, 생산성논집 한국생산성학회, 제21권 3호, pp.259-289, , 2007

    28. “부동산마케팅에서의 중개서비스 품질의 측정모형 및 측정 척 도”, 조광행, 부동산학보 한국부동산학회, 제30집, pp.95-112, , 2007

    29. “부동산중개 서비스 품질이 중개성과에 미치는 영향에 관한 연 구”, 이종욱, 청주대학교 박사학위논문, , 2013

    30. “조직특성, IS 기반, IS 기획능력 및 IS품질이 CRM 성과에 미 치는 영향”, 이승명, 국민대학교 박사학위논문, , 2004

    31. “의료기관에 있어서 CRM성과와 이에 영향을 미치는 요인에 관한 연구”, 이재홍, 계명대학교 박사학위논문, , 2009

    32. “부동산거래정보망 서비스품질과 만족도 및 재이용의도 에 관한 연구”, 이광균, 서진형, 부동산학보 한국부동산학회, 제44집, pp.203-216, , 2011

    33. “CRM시스템 운용이 호텔기업의 경영성과 및 고객 애호도에 미치는 영향”, 김진강, 동아대학교 박사학위논문, , 2002

    34. “인터넷 부동산 서비스 품질이 재방문의도에 미치는 영향에 관한 연구”, 신종칠(Jong-Chil Shin), 최민섭, 한국주택학회, 주택연구 한국주택학회, 제15권 제1호, pp.63-98, , 2007

    35. “의료서비스품질이 고객만족과 재방 문의도에 미치는 영향에 관한 연구”, 최성용, 권미영, 정해경, 한국기업경영학회, 기업경영연구 한국기업경영학회, 제23호, pp.51-65, , 2006

    36. “부동산 중개 서비스품질이 고객만족에 미치는 상대적 영향에 관한 연구”, 정길상, 한성대학교 박사학위논문, , 2009

    37. “공동주택관리 서비스품질이 주거만족도 및 추천의도에 미치는 영향 연구”, 차용섭, 서울벤처대학원대학교 박사학위논문, , 2013

    38. “부동산중개서비스 품질이 고개의 재이용의도에 미치는 영향에 관한 연구”, 신광식, 서울벤처대학원대학교 박사학위논문, , 2009

    39. “관계마케팅 요인이 부동산 중개서비스의 성과에 미치는 영향 에 관한 연구”, 정상오, 대구대학교 박사학위논문, , 2009

    40. “부동산 중개소 선택 기준이 고객만족, 신뢰 내호도에 미치는 영향에 관한 연구”, 박영근, 한국마케팅과학회 학술 발표대회 논문집 한국마케팅 과학회, pp.469-488, , 2006

    41. “부동산중개업의 서비스요인이 고객만족과 서비스성과에 미치 는 영향에 관한 연구”, 장성대, 전주대학교 박사학위논문, , 2010

    42. “공인중개사의 직무만족이 고객지향성을 매개로 하여 인지적 경영성과에 미치는 영향”, 박진성, 경기대학교 박사학위논문, , 2011

    43. “부동산 신탁회사의 서비스품질이 고객만족 및 재이용의도에 미치는 영향 에 관한 연구”, 강성범, 서울벤처대학원대학교 박사학위논문, , 2008

    44. “정보산업사회에 대응한 부동산업의 마케팅전략-부동산중개업의 경영전 략을 중심으로”, 강정규, 한국마케팅과학회, 한국마케팅과학회 학술대회 발표 논문집 한 국마케팅과학회, pp.333-346, , 2004

    45. “관계 마케팅 요인과 관계품질 그리고 점포 충성도와의 관계 – 소매전문점을 중심으로-”, 정정일, 계명대학교 박사학위논문, , 2004

    46. “관계마케팅 실행요인이 고객 애호도에 미치는 영향에 관한 연 구 – 소매업체를 대상으로”, 김철한, 국민대학교 박사학위논문, , 2002

    47. “관계마케팅 요인, 관계품질 및 관계마케팅 성과에 관한 연구 – 승용차판매업을 중심으로”, 조봉진, 배상중, 한국소비문화학회, 소비문화연구 한국소비문화학회, 제11권 제3호, pp.1-22, , 2008

    48. 베이커리 프랜차이즈 가맹점의 경영성과 및 관계만족이 재계약 의도에 미치는 영향에 관한 연구, 이진균 ( Jin Kyun Lee ), 이용학 ( Yong Hak Lee ), 홍진환 ( Jin Hwan Hong ), 한국유통경영학회(구 한국유통정보학회), 유통경영학회지 한국 유통경영학회, 제16권 3호, pp.13-30,

    49. “서비스 제공자와 소비간의 관계와 질이 만족과 재구매의도 관계에 미치는 조정역할에 관한 탐색적 연구”, 박정은, 채서일, 이성호, 마케팅연구 한 국마케팅학회, 제13권 제2호, pp.119-139, , 1998

    더보기

    분석정보

    View

    상세정보조회

    0

    Usage

    원문다운로드

    0

    대출신청

    0

    복사신청

    0

    EDDS신청

    0

    동일 주제 내 활용도 TOP

    더보기

    주제

    연도별 연구동향

    연도별 활용동향

    연관논문

    연구자 네트워크맵

    공동연구자 (7)

    유사연구자 (20) 활용도상위20명

    이 자료와 함께 이용한 RISS 자료

    나만을 위한 추천자료

    해외이동버튼