외식 브랜드 이미지, 고객만족, 고객충성도의 영향관계

다국어 초록 (Multilingual Abstract)

The research which it sees must precede efficient management hazard re-purchase of the customer who stands research of existing with base the restaurant Brand image, Customer satisfaction, Customer loyalty. It grasped a correlation. In research result customer loyalty degree the brand image, the customer satisfaction affection (+) appeared with the fact that it causes an effect. The brand image causing an effect in customer loyalty degree Traditional characteristic, Reliability, Future events sliced raw fish directivity. With it appears, causing the effect which is powerful in customer loyalty degree Traditional characteristic or reputation of restaurant, Reliability of advertisement. In this customer with the fact that it gives an re-purchase motive. The customer satisfaction with the fact that it will have the influence which is powerful in customer loyalty degree. The customer who uses the namely restaurant customer satisfactory boat song will be high and it appeared with the fact that it will be the possibility which it will make the re-purchase and the affirmative image of the restaurant. The brand image which gives an effect to customer satisfaction Reliability, Customer directivity, Traditional characteristic. With appears and with it is referred from above together `Traditional characteristic of restaurant or Reliability of advertisement public information, Policy of the restaurant management customer first of all poem. It becomes feed with the fact that it will be this necessity. To improve a customer loyalty degree conclusion, the efficient operation of management from hazard Brand image rise with Improvement of customer satisfaction. It appeared with the fact that it is this necessity.