外國銀行 國內支店의 最近動向과 우리나라 銀行의 對應方案에 관한 硏究

김갑두 慶星大學校 國際經營大學院 1997 국내석사

Nowadays, the financial environments are facing an abrupt conversion. In view of the international financial reform, globalization of finance is deepened owing to the liberalization of capital market and developement of techniques on financial information and communication etc.. And these reforms also are accelerated by the security of financial trade by the relief and abolition of inter-finance business boundaries, floating tendency of foreign debts on developing countries, and the conversion on pattern of capital movement on advanced countries. Meanwhile, the branches of foreign banks which already entried into korean market as result of the compromise of UR and the agreement of WTO have encroached the considerable parts of our financial market, acquring high profits from their specfic financial technique and preferential strategics. Now, under the change of given conditions, they are changing their management strategy of deposit-loan business of big enterprise to high profit-high risk business. The opening of financial industry is enlarged owing to realization of WTO and korean admission of OECD. At the same time the financial conditions of korean banks is rapidly deteriorated not only by liberalization of interest rates and capital market opening but also by the entry of foreing banks into korean market. Therefore, the related financial organization must organize the stratigics controlling these circumstances as follows. Firstly, both the large-scale finance and the specialization in quality must be achived for the era of financial globalization. Secondly, the planning of ultramodern financial goods related with deposit-loan and their sales which are able to meet the various need of customers should be made and enlarged in order to compete with foreign banks with advanced financial techniques. Thirdly, in confrontation with the management risks of banks in operating the derivatives, we should prepare the sophisticated techniques against these risks in drder to minimize financial damages. Fourthly, financial organizations must be readjusted for decentralization of authority on finance laying stress on specialization. Lastly, wth these our efforts, government should provide efficient support devices for the promotion of international competitive advantage on banks.

부산항의 종합물류체제 구축 위한 기능강화방안

박문한 경성대학교 국제경영대학원 1997 국내석사

The port, which plays an important role in international material system, in the passage of transportation by sea and that of land, expanded its role as the position of material in accomplishing the synthetic circulation ; such as keeping, loading and unloading, processing and treatment of information. As the development of economy in our country, the demand of the port increased rapidly, but the lack of the timely harbor facilities, it presents the stage of chronic insufficiency harbor facilities. This study aimes to solidify the function of the Pusan port, as the core of the synthetic material system, and to suggest the method of promotion in competitive power as the international port. Firstly, in order to solve the phenomenon of preponderance in the system of transportation which is concentrated in the public road (from Seoul to Pusan), and to solve the problem of the appearance of crash according to the traffic in Pusan city and the transportation of the amount of the material in the port, it is supposed to reinforce the system of transportation by sea. Secondly, in order to prepare for the increase of the amount of material in 20th century, and to survive in the competition of the important ports in Far-Eastern countries, it is suggested to develop the new great deep sea port in Ga-Duk island. On the other hand, being needed the great sum of the funds in the development of new port, it is suggested to induce the new development system for seeking the private captital, and in this system, the plan to rearrange the northern part of Pusan port which is already used, must be included. Thirdly, considering the international tendancy about the port in nowdays is in the way of developing as the synthetic space included production, material and living space, in order to self-regulated and effective management in port and to promote the international competitive power, it is suggested to develop actively for the private management of the port. Fourthly, in order to construct the effective and synthetic port material system, it is suggested to construct rapidly inland container base which is under construction now, and in order to facilate railway transport of container smoothly, it is needed to rearrange the connection of transport system of container, it is also needed to simplify the entry the ship into the port and that of the departure and customs entry which is needed to facilate the flow of the freight, and to accomplish these needs, it is suggested to introduce the extensive harbor information system, rapidly. In conclusion, including Ga-Duk island which will be established new harbor developing plan, as the harbor city, realizing the accumulated interests synthesized systematically of various functions, it is suggested to reconsider to establish the integrated developing strategy which is possible to connect development between harbor function and that of the city, and also possible to complete the functions of each other.

우리나라 關稅制度의 現況과 改善方向에 관한 硏究

김일권 慶星大學校 國際經營大學院 1997 국내석사

UR was a long-lasted and tedious negotiation, but its extended effects which influenced to all the countries of the world have been dynamic and been said to be a great and unique event in the history of the world economy. The contents of the negotiation contains many fields which are not to be compaired to those of GATT compromise in its scale. In this consequence, in the field of custom-duty systems, the former tariff wall has been relieved greatly through the down of custom-duties and by the no-custom duties for the special items, but for example fibres and agricultural productions for which non-tariff walls has been applied absorped to the former rule of GATT system. Generally, the tariff-walls have been said to be diminished gradually. UR agreement has constrained the absue of the anti-dumping and urgent imports restriction systems which have been absued as a method of protective trade of each country owing to its scarcity on clearness and rationalism. UR agreement also prepared the base in which international trade will be rationally enlarged by way of establishing the new criterions in the field of services such as finance, correspondence, transportation and intellectural property rights. Thus, UR agreement is expected to act as a vital energy that can restore the depression of world economy, but the world economy is feared to flow into district enemy blocks on view point of actual profits of each country. On this, we must adjust and reform our industrial structure to the level of advanced countries, confronted with the coarse waves of open-door policy and internationlism. And accompanied with this, our custom business should offer good services and convenience to customers and plan the promoting device of custom system. On these circumstances, my statement aim at presenting the foregoing direction of custom-duty business of our country. First: We should offer good services and conveniences to customers who utilize our custom-house by analyzing and estimating the present custom-duty systems such as export-imports clearance system, international cooperation custom-duty system, custom-duty reduction system, custom-duty refundment system and custom-official system. Second: We must plan the speedy flow of material distribution by the shortening of the required time on custom -duties of import-exports goods, for this it must be established that the EDI system applied and the selective inspection techniques are cultivated. Third: The reduction system of custom-duties for special industries should be shortened, keeping with the subsidy and set off custom-duty agreement of WTO, and should promote the actual efficiency of custom-duty reductions by the enlargement of classified function of reductions. Fourth: In order to reduce the burden of customers and enterprises blanket payment system should be introduced and endeavor to the maximum of export surport, and accompanied with this the standard of 100 million won of fixed amount of refoundment must be raised. Last: Confronted with the opening of service marketing, the district restriction system of custom officials must be abolished, and it is desirable that the juridical person composed of custom officials be established, accompanied with the joint transportation system.

環境産業의 現況과 育成方案에 관한 硏究

조진학 慶星大學校 國際經營大學院 1998 국내석사

In the process of economic growth aiming at exploitation and the industrialization of each countries, our environment us is becoming worse rapidly, and the environment problem of the globe is closing up to the common problem of us mankind. Especially with the confirmation that the environmental destruction has attained to atmost degree on the summit meetion at Riu, 1992, the problem of protection on environment of the globe has become the theme of international cooperation. On the problem of global environment, the origin of pollution occurrence is wide-scoped and its damages are not limited to specified countries and are spread to all over the globe. And so the combinative confrontation of all the mankind on the globe is demanded. On other side, the environment problem is difficult in its searching of the dependence of effect on cause and the protection activities are more important than the post-disposition. The problem environmental destruction in the developing countires is closely connected to the increase of population and issue of poverty, so that the harmony of economical growth and environmental preservation is important to solve these effectively. On the process of strenghtening of the various regulation on the environment matters, that is, warmalization of the globe, destruction of ozone layer, water pollution, the demands of the protection equipments against pollution and the reduction of the pollutants are increasing. On consideration of the above-mentioned, I think that the direction of the improvement on environment industry is ① coexistence of environment protection and the economical growth ② financial support on medium and long-term policy of the goverment for the cultivation of techniques on environment problems. ③ fostering of soft-ware field concerned on environment. ④ conversion of political foundation on environment which corresponds to the international tides. ⑤ enlargement of civilian investment on environment enterprises, accompanied to the strenghtening of the various regulations on environment. ⑥ construction of cooperation system for the development of the techniques on the environment. ⑦ creation and enlargement of Green Round Fund. ⑧ upbringing of re-utilization industry.

호텔 중국식 레스토랑의 메뉴분석 사례 연구

김헌철 경성대학교 국제경영대학원 2002 국내석사

Eat out industry in Korea called 21st century's promising one is in very difficult situation after IMF even though large companies as well as individuals struggled to push into the market in the 90's. During the IMF period(1998-1999), unit price per person fell remarkably and number of customers declined as well. Most of the businesses accordingly got faced with dying conditions their sales dropping to utmost 70-80% and 20-30% in the least, on an average 40% reduction. The market however has been steadily growing coming to the one of 35 trillion Korean Won in the year 2000. Domestic dine out market is now faced with competitive circumstances of survival of the fittest as national large enterprises, multinational enterprises and independent managers actively take part, the number of restaurants exceeding 600 thousands by the year 2001. The Korean hotel industry are pursuing the increase of sales profit enlarging their business of food and beverage from where they focused on room-oriented management. They are not properly recognizing the importance of menu which is the fundamental of food and beverage service in spite of its relative importance compared to room service in terms of current profit. Hence operation of hotels' restaurants is not only indispensible but also major part of business. Especially, the management of food and beverage service starts from the menu. Menu is double-faced of customers and managers. Menu is not merely list of articles what to take but should be means of communication. Customers grasp the meanings of what the restaurants want to deliver through meaning and those who sell fulfill the desire of customers through meaning. However, the research and development of menu have been done not for the customers but for the managers so far. Another change that should be noticed in the managing conditions is that of desires of consumers. Therefore managers of food and beverage need to bring in efficient managing techniques to meet customers' desires. What comes first to manage effectively in food and beverage service is development of menu. First of all, menu should be developed to satisfy what the customers want and dine out conditions where a hotel is located. Hotel managers who are in charge of food and beverage put emphasis on the importance of menu but in reality, they do not tend to have specific theoretical background or knowledge of menu analysis. Generally speaking, menu strategy should be based on menu analysis. Analysis follow the standards of the extent to which menu contribute to sale volume and profit, and priority of the clients. Customer control, cost control, organization control, facility control, menu control and marketing these all are connected systematically to successful creation of profit in the hotel food and beverage service. Also, menu should not be just list of articles but means of communication on behalf of hotels. So scientific and rational management and development is needed to obtain proper profit and successful management. And as a matter of fact, administrators(managers, chef) in charge of current hotel food and beverage do not make use of scientific aspect of menu analysis very well. Consequently, as research on menu analysis, company G of minimum sale has been chosen to be sample selecting from Chinese restaurants in the deluxe hotels in pusan. Menus applied to analysis are two small size dishes, table d'ole, periodical menu and special menu which are most popular types among a la carte. And then menu analysis is done on the model of Casabana and Smith followed by devices to improve. Then focused on suggesting alternative while making menu after preparation and analysis by menus. As a result it was found out that the most popular menu among average customers of G company was set menu rather than a la carte. Periodical menu attracted more popularity than table d'hole though both are same set menu. But cost ratio of periodical menu was 40% being 9% higher than that of a la carte. Special menu(a la carte) was less popular than set menu in sale volume. So they should choose menu popular among customers when they plan menu for the year 2002. Especially they should try to get steady sale increase inserting those ones which are more popular and profitable of special menu into the set menu(a la carte). Among a la cartes, menus of higher prices were more popular than those of lower prices. Table d'hote menu of minimum 2 persons was preferred to set menu of minimum 3 or 6 persons. Bamboo A, B items which are non-profitable and rarely ordered after the periodical menu was sold, should be excluded decisively.

轉換期를 맞이한 우리나라 病院經營 戰略에 관한 硏究

김대복 慶星大學校 國際經營大學院 1998 국내석사

In reviewing the medical field of our country, and compared with the medical environment of advanced countries, our actuality is not in systematic settlement. For instance, in the midst of the unestablishment of the given condition on supply and demands of medical services, illustrated by irrational medical insurance system, "1~2 hours waiting time and 2~3 minutes diagnosis", degeneration of management in small and medium scale hospitals and the increasing disputes on medical accidents, the reform of diagnosis system and demands of rignts on national health are spreading day by day. The variation of demands and supplies on medical services and of the development of medical techniques have influenced upon the management of hospitals. That is, the up-ward tendency of medical fees caused by the high cost of medical instruments, increase of financial expenses by large-scale capital investment and its critical burdens, and the intensification of the competition caused by the participation of newly opened hospitals are influencing together vitally to the management of the hospitals. The cause of these difficult situation is to be estimated in the structural side of medical industry and in the shortage of superior medical services. So, to solve these problems, it can be attained only by the improvement of national medical policy and the actual reform of each hospitals. In this standpoint, we must grope the device for competitive strengh through many-sided and various marketing activities to ensure the survival of medical field. After IMF snap, our medical field has been influenced most sensitively without exception by its cold wave. It is environed by the mist through which it can't be seen even within an inch distance, occured by those elements such as nonpayments of several hospitals, shutdowns of great numbers of hospital sickrooms. Moreover, drug materials and diagnosis utensils which have been relied upon imports have became difficult to be supplied owing to the rise of exchange rate of dollors, and it's stocks are going to be used up and the number of patients are decreasing visibly day by day. In this circumstances, there must be a revolutional breack of hospital management faced with present crisis. First : The improvement in diagnosis services should be performed through Quality, Satisfaction, Performance and Technique. Second : Care Mix and Amenity creation must be practiced in medical field. Third : Home hospitals closely adhered to districts should be performed. Fourth : Recruitment services, considered for old aging and planing in home nursing must be prevailed widely. Fifth : Revolutional diversion of concept on the side of hospital manager and the consciousness as common-existing on all staffs should be required.

中國 鄕鎭企業의 發展과 役割에 관한 硏究

최지건 慶星大學校 國際經營大學院 1998 국내석사

Recently, the speedy growth of chinese economy was substantially led by its non-government-owned parts and less by its counter parts. Among these, non-government-owned enterprise, Xiang-Zhen company (partly privatized company) is regarded as the most influential factor. The development of China's agricultural economy has been achieved in most parts by the Xiang-Zhen company during the 10 years of her open economic policy Xiang-Zhen company played an important role in changing the previous government controlled economy to more capitalistic and privatized economy. Moreover, the reformation of the chinese market will promote the development of Xiang-Zhen company and its influence will not only be limited to the agricultural industry but also the Chinese economy as a whole. Consequently, Xiang-Zhen company has not only helped the country restructure the country's economy but have also played as a driving force that led the development of agricultural economy. Xiang-Zhen company is more efficient than the government-owned enterprises because it conducts with the market mechanism by inducting the policy of obligational possession and it executes the function that rationalizes the management of enterprise(semi-privatization). The development of Xiang-Zhen company solved the surplus labor problem and after the reform it absorbed the surplus labor by setting the farm production responsibility which progressed the labor efficiency and the agricultural production. In the past the country's economy was essentially controlled by its government, but the emergence of Xiang-Zhen company greatly changed the country's economic environment and its influence will spread in bigger ratio in the national economy. As to prove this China's economy will become more market-driven and the fast growth of the market economy will bring new opportunities, and it will, in turn, promote the development Xiang-Zhen company. The fast growth of market economy will promote the regional economy as well as the national economy. The open market of China is spreading not only in the regional aspects but also in all aspects of the industry. Especially the coast region economic plan, which has been in effect since the 1980's has turned Xiang-Zhen company to be more export-driven and it relieved the stress of obtaining raw material and domestic market competition. In addition it helped them contribute to the reduction of surplus domestic labor and the inflow of foreign currency. There is a developmental gap between the East(coast region) and Mid-west(continental areas). Hence the government needs a special policy that will eventually reduce this gap. These conditions will speed up the development of Xiang-Zhen company east in coast because this policy strengthens the relationship between the east and the west in order to use the active development currency. Therefore, these developed Xiang-Zhen company will lead to the second-step development of Chinese Xiang-Zhen company. Finally, the introduction of stock-collaboration policy to Xiang-Zhen company. It is since 1992 that the Chinese government started the introduction of stock collaboration policy in order to solve the problem that has been brought by ambiguity of property right between local government and enterprises. This policy not only clarifies the problem of possession of property and induces the employers' activity but also provides more efficient situation of product with Xiang-Zhen company so it is likely that Xiang-Zhen company will more speedily develop. And this introduction led the second reformation of agriculture after the first reform and the farm contract system.

效率的인 勤務評定制度에 관한 硏究 : 陸軍將校 勤務評定制度의 實態分析을 中心으로

한경용 慶星大學校 國際經營大學院 1997 국내석사

This report has aimed efficency plan through the actual state analasis of Army officer's rating system. In modem management has regarded employee as human resorces which are important factors in the company action growth of arganization. And the control of menpower has aimed at not only performance of abilit but also development of latent faculties. But, it is actual that the human control is not process with scientific based on objective and rational standard in the korea military among the all society. Actually, the problem which is based on objective ration standard in the human control has revealed. It is true that improvement of system accomplish in the many organization, but that system is not well along. And also it occures many dissatisfaction and discord. The most important part of things are not institution but using that system. but, it is not responsability that system. This report unfolded that reality of human control and reform measure with these recognition. The military organization has construted 600.000 human resources. And there are resisted a class order which has officer, petty officer and soldier. Though the class is the same, the heterogeneity of constituent is much bigger than other organization. These control of organization have essential that guarantee of institution equipment head for objective and rationality are just not only transparency of human control but also existence of organization itself. This report seleted that outcome of achivement is dedutive form from the reserch of general principle to the individuation details. This report also handled with the human perfomanceration of history, definition and evaluation of merits traditional and modernistic in concretely. And many space of papers assigned modern army officer's efficeny rating analasis. Through the process, the problem and solution are revealed with effort. To compare the army officer's efficeny rating system with other military organization's are examined what kind of institutional device the solution with same And actually many part of army efficeny rating system improvements are reveled with current These current analysis of army officer's efficeny rating systems support improvement of other organization's efficeny rating system. And the establishment of efficeny rating systems also help development of organization

우리나라 複合運送周旋業의 問題點과 競爭力 强化方案

김동복 慶星大學校 國際經營大學院 1998 국내석사

國家物流흐름의 핵심시설이며 大動脈인 港灣, 複合貨物터미날, 道路등 물류기반시설, 물류 거점 등이 올바르게 運營되어 21世紀 동북아 물류 거점화, 세계물류센타라는 政府의 비전에 복합운송주선업체의 비중 또한 더욱 증가하고 있는 사실을 의문시하거나 부정하는 物流關係者은 거의 존재하지 않을 만큼 이의 중요성은 날로 증대되고 있다. 복합운송주선업체의 업무중 複合運送은 經濟性, 迅速性, 安全性의 原則下에 이루어져야 하거니와 요즘과 같이 국제간의 交易이 다원화되고 전문화되는 시점에서는 이러한 원칙에 입각한 복합운송주선업체는 國際交易에서 점차 증대해 지는 만큼 국내 복합운송주선업체 산업이 무역량의 增加에 따라 내실을 기하고 발전하여야 할 것임은 우리에게 직면한 너무나 당연한 명제인 것이다. 본 연구에서는 우리나라 복합운송주선업체의 발전방안을 考察하기 위하여 세계 복합운송주선업체의 연혁과 이에서 연유한 국내 복합운송주선업체의 연역을 살피고, 나아가서 세계와 국내 복합운송주선업체의 현황을 고찰하였으며, 이를 토대로하여 우리나라 복합운송주선 산업의 競爭力 强化方案을 살펴보았다. 우리나라의 복합운송주선업이 1976년 영업을 開始한 이래 매우 다양한 형태로 營業을 發展시켜 왔으며 업체수는 1997년말 現在 약 800個社에 달할 정도로 급격히 成長하였다. 營業實績 또한 괄목할만하여 1996年 末 현재 컨테이너화물 1,311,695TEU, 일반화물 5,951천R/T에 달한다. 이 중 輸出컨테이너화물은 그 절반을 복합운송주선업체들이 취급할 정도로 성장하였다. 業界의 이러한 成長과 發展에도 불구하고 우리나라의 복합운송주선업체들은 구조적인 問題點을 안고 있어 지속적인 발전에 障碍가 되고 있으므로 이의 합리적인 개선이 요구된다. 이 改善點은 WTO 經濟體制下에 직면한 현재 業界의 內的인 發展과 외국업체와의 경쟁을 위해서는 필수불가결한 요소들이다. 먼저 업계가 직면한 문제점들은 크게 業界內的間題, 業界外部間題, 政府의 政策間題 등 3가지로 대별된다고 하겠다. 첫 번째로 業界內的間題]로 자본의 零細性, 서비스의 單純化, 업계간의 協助體制未洽, 전문인력의 미비, 그리고 업체간의 불필요한 過多競爭이 계속되고 있다는 점이다. 두 번째는 業界 外部의 문제로서 복합운송주선업체와 船社의 競爭關係, 貨主들의 복합운송주선업체에 대한 무리한 요구, 외상거래, 부정적 시각 등을 들 수 있다. 마지막으로 政府政策 문제로 복합운송주선업자들의 通關業등 유관업체에의 진출이 제도적으로 봉쇄되어 있으며, 유망업체에 대한 金融稅制上의 혜택 또한 미흡하며, 복합운송주선업체들에게 集荷補償金 등의 정당한 수입원이 보장되어 있지 않다는 것이 문제점으로 지적되고 있다. 그러므로 우리나라 복합운송주선업체의 경쟁력 강화방안은 당연히 위의 제 문제점들을 개선, 극복하는 것으로 歸結된다. 먼저 政府는 복합운송주선업체에 대한 政策的 배려를 아끼지 않아야 한다. 이를 위해서는 우선 복합운송주선 업체들의 고정수입원 確保를 위한 制度的 장치를 마련해주어야 한다. 나아가서 복합운송주선업체와 선사간의 업무한계 설정 등 海運關聯業體湖의 共助體制 確立을 도모하여야 하며, 업체의 일괄 서비스를 위한 通關, 內陸運送등 有關業에의 진출 보장은 물론 해운관련산업에 대한 금융세제상의 지원도 적극 고려해야 할 것이다. 業界外部에서는 먼저 船社들은 복합운송주선업체와의 共存共生 관계를 인식하여 불필요한 경쟁을 止揚하고 복합운송주선업체의 고유한 업무영역을 잠식하지 말아야 할 것이다. 또 화주들 역시 急變하는 무역환경과 운송 시스템의 변화에 能動的으로 대처하기 위하여 유능한 복합운송주선업체를 House Freight Forwarder로 활용하는 한편, 惡意는 아니더라도 복합운송 주선업체의 취약점을 이용한 업체간의 과다한 競爭誘發, 무리한 요구, 운임의 외상 등을 전제로 하는 거래행위는 止揚해야 할 것이다. 그러나 복합운송주선업체의 競爭力强化는 무엇보다도 복합운송주선업체의 자체 노력 여하에 달려있음에 두말할 나위가 없다. 우리나라 복합운송 주선업체들의 가장 脆弱된 점인 零細性을 탈피하는 일이다. 과감한 投資를 하던가 아니면 복합운송주선업체간의 合倂을 통하여 자본력을 강화시켜 문전에서 문전까지의 서비스를 통한 완벽한 서비스를 추구하여야 하며 특히 受任한 업무를 성의 있게 執行하고 그 결과에 책임을 지는 정신적 자세를 갖추어야 한다. 이것이 貨主들의 信賴를 획득하고 자신의 권익을 신장시키는 지름길이 것이다. 또 자체의 專門人力을 양성시켜 급변하는 세계적 物流 흐름에 발맞추어 복합운송주선업체의 固有業務를 넓혀 화주들의 T/S業務, Through B/L 發給, SLB 業務, TCR業務 등에 완벽을 기할 수 있도록 하여야 한다. 다음으로는 同種 業體間의 協助體制를 원활히 해야 할 것이다. 이를 위해서는 공동발전을 위한 체계적인 연구와 計劃이 필요하다. 각 업체들의 진취적인 노력이 先行되어야 하지만 업체의 대표인 한국복합운송주선업협회의 적극적인 지원과 行政的 支援이 竝行되어야 함은 물론이다. 각 업체의 영업주들은 복합운송주선업체의 미래를 위한 敎育에도 적극 노력해야 할 것이다. 복합운송주선업체는 물류 관련 각 분야에 理論과 經驗을 축적하고 조직을 확보해야만 성취할 수 있는 전문분야임으로 이를 담당할 유능한 人才養成은 기업의 生存과 直結되는 문제이다. 한편 종업원들은 이러한 敎育課程을 통하여 지금까지 고질적 병폐로 남아있는 철새 會社員보다는 이러한 敎育課程에 使命感을 가지고 능동적으로 참여하여 자신의 開發과 業界의 발전에 헌신적으로 동참해야 할 것이다. 또한 복합운송주선업체는 NVOCC로서 物流 機能의 강화는 물론, 海外市場으로의 進出을 적극적으로 참여하고, 업체간의 창조적인 硏究와 개발을 위한 연대노력이 더욱 필요하다. 결국 우리나라 복합운송주선업의 强化는 정부의 지원과 關聯業體의 協助, 그리고 업계자체의 진취적인 노력이 3 位 1體가 되어야 成就할 수 있다. 또한 이를 통해서야 비로소 국내업계의 位相을 정립하고 적정한 利潤을 追求할 수 있으며, 나아가 이미 시작된 WTO 시대에 기업의 電算化 및 情報化에 박차를 가해 외국의 무수한 복합운송주선업체에 노출되어 있는 우리나라 複合運送周旋業體의 환경을 개선하여 세계시장에서 우리나라 복합운송주선업체의 公信力 强化 및 國際的인 業體로 成長함으로써 21世紀를 대비해야 할 것이다.

外食産業 프랜차이즈 시스템의 效率的 運營에 관한 硏究

김양주 慶星大學校 國際經營大學院 1997 국내석사

The trend of rapidly increasing introduction by many industries of franchise system year after year means that the system is very effective and profitable. Since franchisors are more competitive, the system helps low financed companies take advantage of management resources and organize a wide range of sales network as soon as possible to get more profit. Franchisees can avoid business failure by minizing the risk that people with no business experience may face, Franchisees can be run only with a little amount of money and small stock. They are also given many advantages including financial support by their franchiser's main bank. Moreover, franchisers offer trainings helping those who have no business experience to open franchisees, lend advertisment and public relations campaigns and advise innovative management techniques and management consulting. Although franchisors and franchisees take more profits from the franchise system, few domestic companies are actively and properly engaging in the system. Concerning the development of the system of the future, more research and effort are needed. Therefore, the purpose of this . paper is to see and analyze the current problems with franchisers and franchisees and suggest their solutions in terms of management effectiveness of the eating-out business.