Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia

Urandelger Gantulga,Burmaa Sampil,Ariunsaikhan Tugsbat 한국마케팅학회 2022 ASIA MARKETING JOURNAL Vol.24 No.1

Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, and perceived risk significantly affect attitudes towards adopting smart mobility systems. Our study provides a comprehensive framework to understand individual-level smart city technology adoption. This study offers implications for policymakers to update existing policies concerning road technology.

The Sociocultural Impact of Covid-19 on the Mongolia

Urandelger Gantulga,Otgonsuren Yadamsurem 한국글로벌문화학회 2021 글로벌문화연구 Vol.12 No.1

COVID-19 전염병이 전 세계 모든 분야에서 큰 영향을 미치고 있다. 일차적으로 경제에 영향을 미칠 뿐만 아니라, 사회문화 영역 전체에 영향이 확산되고 있다. 몽골은 국내에서 COVID-19의 확산을 막기 위해 노력하고 있지만, 기업을 포함한 모든 사회 기관들은 심각한 전염병의 영향력 하에 놓여 있다. 본 연구의 목적은 단기적으로 COVID-19가 몽골의 사회문화 영역에 미치는 영향을 기업환경을 중심으로 평가하는 것이다. 특히 우리는 COVID-19가 기업 수익, 노동 및 고용 등에 어떤 영향을 미쳤는지, 그리고 정부지원이 얼마나 효과적으로 지원되었는지, 그리고 장래 사회문화적으로 필요한 지원 방향에 대하여 분석하였다. 2020년10월25일부터 2020년11월4일까지 120개 이상의 소상공인, 중소기업, 대기업을 대상으로 설문조사를 실시했다. 이 연구는 몽골 울란바토르에 거주하는 시민과 상공인, 기업인을 포함하여 전체사회 구성원을 균형적으로 분석하고자 하였다. 우리의 연구 결과는 전염병이 이미 몽골의 비즈니스와 사회문화 부문에 실질적인 영향을 미치고 있다고 평가하였다. This paper is analyzed the COVID-19 pandemic that has a strong impact on the business sector all around the world. Not only does this have consequences for the economy, but it also affects all of society. Mongolia is working hard to prevent the spread of COVID-19 domestically, but businesses are already feeling the global pandemic scope. The purpose of the current research is to explore the impact of COVID-19 on the business field in Mongolia; especially we try to examine which sectors have been strongly affected, how the COVID-19 has affected businesses revenue, workforce, and orders, as well as how effectively government support has been and what support is needed in the future. We conducted a survey of more than 120 micro, small, medium, and large businesses between October 25th, 2020, and November 4th, 2020. This study is limited to business companies located in Ulaanbaatar, Mongolia. The results of our study highlight that pandemic had already caused business sectors in Mongolia.

Work-Family Conflict and Job Performance in Mongolian Hotel Industry

Urandelger Gantulga,Shuree Margad-Erdene 단국대학교 몽골연구소 2019 몽골지역연구 Vol.4 No.2

The aim of this research is to find out how the conflict between work and family influence to job performance in Mongolian hotel industry. This research provides a conceptual model that gives insight in the effects of family and work conflict on job performance through mediation role of job satisfaction in hotel industry. For the purpose of achieving these research objectives questionnaire method was conducted on 150 service employees in hotel industry. The purposed structural relationship among family and work conflict, job performance, job satisfaction, were analyzed by using structural equation modeling with Smart PLS 3.2 Also, we explored he underlying moderating effects of reward for job satisfaction on job performance. The results of this study demonstrated the effectiveness of the purposed model in relationship of work and family conflict- job satisfaction-job performance under actual hotel setting. The study found that the effect of family and work conflict on job performance mediated by the job satisfaction. Moderating effect of reward does not exist between job satisfaction and job performance.

Cultural Trend of Family Purchasing Decision in Modern Mongolian Society

Urandelger Gantulga,Munkhbayasgalan Ganbold,Ugtakhjargal Baldangombo 한국글로벌문화학회 2020 글로벌문화연구 Vol.11 No.3

This paper is devoted to the analysis of the influence of children on family purchase decisions depends on a number of parameters and situations. Although the family is a relatively small subset of society, its cultural trend play a significant role in the modern cultural environment. Therefore, it's imperative that researchers understand family purchasing behavior and the various factors that influence it. Each family member plays a unique role in family purchasing decisions. In particular, children's influence on family purchasing decisions has become an exciting and fascinating subject. This kind of research began in the 1960s. However, with social developments over the past decades and the rapid integration of digitalization into the family lifestyle, children's role and involvement in family purchasing decisions have become much higher than in the past. The goal of this study is to identify the influence of children on family purchasing decisions in Mongolia and the factors that characterize it. According to our survey of families living in Ulaanbaatar, children have a strong influence on family purchases, which is also highly dependent on family income, family structure, parents' educational background, family size, and the number of children.

Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers

Urandelger Gantulga,Munkhbayasgalan Ganbold 한국마케팅학회 2022 ASIA MARKETING JOURNAL Vol.24 No.3

The current study examines how ethnocentrism influences the relationship between country image, product image, quality, and purchase intention for foreign goods. It is necessary to explore and analyze the connection between consumer ethnocentrism and purchase intention to develop marketing strategies that influence consumers' purchasing decisions. Accordingly, this article develops the research model to determine the impact of specific product determinants on consumer purchase intention towards foreign products. An online survey was carried out to reach the research objective. Four hundred effective questionnaires were analyzed using SPSS 23 and Smart PLS 3.3. The results showed that foreign product quality and image have a significant positive impact on consumers' intentions to buy foreign goods. Furthermore, consumer ethnocentrism significantly moderates product quality and purchase intention relationships. The study's findings could help marketers develop effective marketing techniques while also being helpful to academics and consumers in general.

Analysis of E-Commerce Adoption in Ulaanbaatar;Mongolia

Urandelger Gantulga,Burmaa Sampil,Avirmed Davaatseren 한국무역연구원 2021 무역연구 Vol.17 No.1

Purpose To explore the e-commerce adoption behavior of consumers in Mongolia. We specifically examined the effects of personal innovativeness;perceived usefulness;and self-efficacy on intention through the mediation role of attitude. Design/Methodology In this research;the questionnaire method was conducted among 500 participants who experienced e-commerce from October to November 2020. A total of 494 effective questionnaires were collected;and the data was analyzed for simple frequencies;factor analysis;correlation and hierarchical regression by SPSS and Smart PLS 3.3. Findings The current study reveals an individual’s perceptions of the usefulness;personal innovativeness and self-efficacy;which were important factors towards the adoption of e-commerce. Individuals who have a higher degree of perceived usefulness have a higher preference to try and adopt e-commerce. Research Implication Implications suggested that Mongolian business organizations should improve the convenience factors that may encourage more customers. In order to reduce the complexity;companies should develop more user-friendly software that can be easily used for those who have a lack of Internet experience; since Mongolians speak the Mongolian language;these software programs should contain both Mongolia and English. Although;business companies should provide advanced content;including enough information about products;proper use of fonts;and colors. It might have a positive effect on an individual’s attitudes toward adopting an e-commerce platform easily.

The Impacts of Perceived Retail Crowding on Store Satisfaction and Patronage Intention

Urandelger, Gantulga(간톨가 오렌델가),Byung-Ryul, Bae(배병렬),Ji-Won, Lee(이지원) 한국산업경제학회 2015 산업경제연구 Vol.28 No.1

본 연구는 소매점 혼잡에 대한 소비자 지각이 점포애고의도에 미치는 효과를 감정(기쁨, 각성, 지배)과 점포만족을 매개변수로 설정하여 연구하였다. 이러한 관계에서 혼잡에 대한 허용 및 쇼핑모티베이션을 조절변수로 설정하였다. 이러한 연구모델을 검증하기 위해 205명의 쇼핑객(이마트, 홈플러스, 롯데마트)을 대상으로 mall-intercept 면접을 통해 자료를 수집하였다. 수집된 자료는 SmartPLS 3.0으로 분석하였다. 분석결과는 다음과 같다. 소비자의 소매점 혼잡지각은 감정(기쁨, 각성, 지배)에 정적인 영향을 주는 것으로 나타났다. 감정 가운데 지배를 제외한 나머지 변수(기쁨, 각성)는 점포만족에 영향을 주는 것으로 나타났다. 소매점 혼잡지각은 점포만족에 직접적인 영향을 주지 않고 감정을 매개해 영향을 주는가를 검증하였다. 감정의 매개효과를 검증한 결과, 각성만이 부분매개의 역할을 하고 기쁨과 지배는 매개역할을 하지 않는 것으로 나타났다. 감정이 점포애고의도에 직접적인 영향을 주지 않고 점포만족을 매개해 영향을 주는가를 검증하였다. 검증결과, 감정의 세 요인은 점포만족에 모두 부분매개의 역할을 하는 것으로 나타났다. 혼잡에 대한 허용(tolerance)과 쇼핑모티베이션의 조절역할을 검증하였다. 구체적으로 지각된 소매점 혼잡과 감정 사이에 혼잡에 대한 허용이 조절역할을 하는가를 검증하였다. 검증결과, 혼잡에 대한 허용은 두 변수 간에 조절역할을 하지 않는 것으로 나타났다. 감정과 점포만족 간에 쇼핑모티베이션(쾌락적 쇼핑, 실용적 쇼핑)의 조절역할을 검증한 결과, 쾌락적 쇼핑동기는 지배와 점포만족 간에 조절역할을 하고, 실용적 동기는 기쁨과 점포만족 간에 조절역할을 하는 것으로 나타났다. 이러한 결과를 토대로 실무적인 시사점을 기술하였다. Most research on crowding has focused on the negative aspects of crowding in a retail setting. This paper provides a conceptual model that gives insight in the effects of perceived retail crowding on consumer store patronage intension through mediation of emotions (i.e., pleasure, arousal and dominance) and store satisfaction in supermarket. For the purpose of achieving these research objectives, mall intercept interview was conducted on 205 supermarket consumers in J city, Korea. The proposed structural relationship among perceived retail crowding, emotions, store satisfaction and patronage intention were analyzed by using structural equation modeling with SmartPLS 3.0 Also, we explored the underlying moderating effects of tolerance level for crowding and shopping motivation on store patronage intention. The results of this study demonstrated the effectiveness of the proposed model in the relationship of perceived retail crowding-emotions-store satisfaction-patronage intention under actual retail setting. The study found that the effect of perceived retail crowding on store satisfaction is mediated by the emotional dimension of arousal, and emotions (i.e., pleasure, arousal and dominance) on patronage intention mediated by store satisfaction. Significant moderating effects of utilitarian shopping motivation on patronage intention was found for pleasure, also hedonic shopping motivation on patronage intention was found for arousal and dominance. Moderating effect of tolerance level for crowding doesn"t exist between perceived crowding and emotions.

The Impacts of Corporate Social Responsibility on Customer Satisfaction and Loyalty

Gantulga Urandelger(간톨가 오란델겔),Byung-Ryul Bae(배병렬),Dong-Soo, Lee(이동수) 한국산업경제학회 2016 산업경제연구 Vol.29 No.3

본 연구는 기업의 사회적 책임(CSR)이 고객만족 및 고객충성도에 미치는 영향을 알아보기 위해 기업이미지와 기업명성을 매개로 연구모형을 구성하였다. 또한 고객만족이 고객충성도에 어떠한 영향을 미치는지를 알아보고자 하였다. 전환비용이 고객만족과 고객충성도 사이에서 조절효과가 있는가도 알아보고자 하였다. 본 연구는 한국의 기업 가운데 삼성전자, LG 전자, 현대자동차가 CSR을 많이 하는 것으로 응답자들이 생각하고 있으며 이들 기업 가운데 한 기업을 생각하면서 응답하도록 하였다. 설문은 240명을 대상으로 실시하였다. 수집된 자료는 Amos 21 통계패키지를 이용하여 연구가설을 검증하였다. 분석결과, 기업의 사회적 책임 요소(자선적, 윤리적, 환경적, 보호적 책임) 가운데 환경적 책임이 기업이미지 및 기업명성에 영향을 주지 않고 다른 요소는 모두 기업이미지 및 기업명성에 영향을 주는 것으로 나타났다. 또한 기업이미지와 기업명성이 기업의 사회적 책임과 고객만족 사이에서 매개효과가 있는 것으로 나타났고, 고객만족이 고객충성도에 긍정적인 영향을 미치는 것을 확인할 수 있었다. 마지막으로 전환비용이 고객만족과 고객충성도 사이에서 조절효과가 있는 것으로 나타났다. 이러한 연구결과를 토대로 실무적 시사점을 기술하였다. In this article, we explore how CSR factors(i.e., consumer protection, philanthropic responsibility, ethical responsibility, and environmental contribution) influence on customer satisfaction and loyalty through the mediating effects of corporate image and reputation in Korean context. This study used Amos 21 to test the hypotheses. Questionnaires were distributed to 240 customers of the case companies(i.e., Samsung electronics, LG electronics and Hyundai motors). The findings show that CSR activities positively affect corporate image and reputation except environmental responsibility on reputation. CSR positively affects customer satisfaction and mediated by corporate image, and reputation. Customer satisfaction positively affects customer loyalty. The importance order of CSR factors are as follows: consumer protection, philanthropic responsibility, ethical responsibility, and environmental contribution. The significant moderating effect of switching costs on the relationship between customer satisfaction and loyalty was found. We describe the managerial implications based on research analysis results.

The Role of an Individual’s Self-Construal on the Willingness to Donate

Gantulga Urandelger(간툴라 오란델거),Byung Ryul, Bae(배병렬),Yunok, Kim(김윤옥) 대한경영학회 2016 대한경영학회 학술발표대회 발표논문집 Vol.2016 No.1

This paper examined how individual’s self-construal impact on behavioral intention differently through mediating roles of altruistic and egoistic motives. This study also provided the moderating effects of program-induced moods on subsequent processing of charity advertisements. Participants were induced to experience a happy or sad mood by watching a 3-minutes segment of a happy or sad TV program. They were then shown charity ad and asked about their processing of the ad. Results found those who watched the sad program report greater behavioral intention than those who watched the happy program and Interdependent participants tend to be more responsive to the negative appeal and independent counterparts are more likely to be persuaded by the positive appeal. Moreover, self-enhancement and self-involvement plays important role in the relationship between self-construal and altruistic and egoistic motives. We discuss the theoretical importance of the findings. Findings highlight the importance of appropriate ad placement.

The Effects of CSR on Customer Satisfaction and Loyalty in Korea

Gantulga Urandelger,Byung-Ryul, Bae 한국산업경제학회 2014 한국산업경제학회 정기학술발표대회 논문집 Vol.- No.추계